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The Pohly Company launches fuelnet.com
This new website, Fuelnet.com, is targeted to owners of growing businesses. Users can sign up for a free daily e-newsletter that focuses on one key c...read more custompublishingcouncil.com
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Optimizing Press Releases - It All Starts with the Lead
According to the author of this post, these few simple tricks will get your news out there for the world to see. Includes information about links, ta...read more straightupsearch.com
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The e-mail newsletter: a key weapon in your SEO arsenal
If you're a b-to-b company or invested in building a brand, a simple but often overlooked way to increase your keyword rankings is to optimize the con...read more dmnews.com
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20 tips for writing effective B2B eMails
I don’t like eMails that are hard work to read and I suspect that most people feel the same way. None of us appreciate padding and spin from governmen...read more emarket2.com
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40 key emotional triggers for great B2B copy
In "Mail Order Strategy" (Hoke Communications, 1956), Victor Schwab compiled the following 40 key "emotional drivers" or emotional triggers. When l...read more emarket2.com
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Get the WOWfactor in your emails
It’s not often I can say that I’ve found a new and completely unique eMail marketing & web-page feature. But I have, a truly amazing product – WOWfact...read more emarket2.com
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Get your B2B eMails read
B2B marketing is very different from B2C marketing, so it’s very important to understand the nuances when creating targeted eMail marketing campaigns....read more emarket2.com
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Learn how to get past spam filters
It’s becoming harder and harder to get your eMails past the increasingly-draconian eMail filters in use today. More and more companies are installi...read more emarket2.com
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Mobile marketing
How many of us would care to admit that we’re old enough to remember Bill Gates’ plans to put a computer in every home? In the UK alone in 2004, 18 mi...read more emarket2.com
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More effective eMail subject lines
Subject lines – the “headlines” your eMail campaigns use are of fundamental importance as to whether your eMails are opened or not. If the subject lin...read more emarket2.com
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