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Custom Publishing to Grow Your Business
Content Marketing Resources
Joe Pulizzi’s Blog
DIY Microsites to the Rescue - a Q&A with Genoo's Kim Albee
The Art of the Free Sample - Content Survival Tips
Using Content as the Center of Your Marketing Strategy - Don't Miss this Event!
Why Custom Events Have Become the New Forum for Targeted Engagement
Age of Conversation Sequel - More Authors, More Must Have Content
Weekly Most Popular Articles
Found Results - Business-to-Business
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4 Steps to Evolve from Marketer to Publisher
The role of the marketer has evolved to the role of marketer/publisher, especially for smaller businesses and those in business-to-business markets. I...read more blog.junta42.com
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Get your B2B eMails read
B2B marketing is very different from B2C marketing, so it’s very important to understand the nuances when creating targeted eMail marketing campaigns....read more emarket2.com
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Content: The Future of B2B Marketing
A brief article in B2B Marketing Trends that overviews some content marketing stats and why business decision makers are more open to this type of mar...read more b2bmarketingtrends.com
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Santa - The Brand
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most pos...read more ezinearticles.com
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"Hugging Customers (Not Trees):" Great Blog from Sun Microsystems CEO
You don't have to be a techie to appreciate Sun Microsystems blogging strategy. In fact, you'll be amazed at the wonderful blog post by their CEO, Jon...read more contentmarketingtoday.com
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27 Ideas for Better B2B Campaigns
Presented at the Direct Marketing to Business conference in Chicago in September, just one or two of these nuggets of wisdom can jump start your creat...read more b2badvertising.org
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B2B Branding: Does it Work?
This article from Harvard Business School Professor John Quelch was originally written on his blog and is reprinted on Harvard Business School Working...read more hbswk.hbs.edu
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Your Most Profitable Strategy: Focus on Current Customers
An overview of the book "Managing Business-to-Business Marketing Communications" that uncovers a marketer's most profitable ongoing strategy - to focu...read more blog.junta42.com
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Top 6 B2B Cost Per Lead Campaign Metrics
B2B companies are looking to improve the effectiveness of their marketing budgets and many larger B2B organizations are examining Cost Per Lead (CPL) ...read more emarket2.com
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The 6 Key Differences Between Business-to-Business and Consumer Marketing
Robert Bly details six points of differentiation between business-to-business marketing and consumer marketing. Fact is, business decision makers, tho...read more b2bmarketingtrends.com
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