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Joe Pulizzi’s Blog
What You Need to Know about Content Marketing
The Trickle Out of Traditional Media into Content Marketing Turns to Flood Starting Now
Sean Callahan on AddsYou: the Impact of Information and Social Media
Wordle Discovers Your Content Niche
Heck with the Recession; Companies Are Investing in Content Marketing
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UPS Compass Magazine - A Success Story
Details of a presentation by Kirk Cheyfitz from Story Worldwide about the transformation and creation of UPS magazine Compass. This posts talks about ...read more blog.junta42.com
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Mentoring Matters
Communication is the core of human interaction and, as long as we depend upon building relationships with clients, associates and vendors, building co...read more communicationsteroids.com
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Google Maps: Don't Get Drunk In Public
Google has gone to a street view version of their maps in Australia by putting mounted cameras on cars. This gives an even better idea of what peop...read more g5searchmarketing.com
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How2 obtain orders from B2B buyers problems 6 of 6
Buyers use their company’s budgets to solve problems - sometimes they spend a lot, and other times, they spend very little. So, as a supplier, some pr...read more emarket2.com
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How2 bring the B2B buyer into your marketing strategy 5 of 6
The need for a product or service is always preceded by a problem. A need without a problem often means no sale - something happens before prospects h...read more emarket2.com
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3 Steps in How2 to bring the B2B buyer’s journey in line with marketing 4 of 6
B2B marketers are often asked to help with sales tasks like running an event. They should instead focus on “the buyer’s journey”. Find out how to deve...read more emarket2.com
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How2 bring the B2B buyer’s journey in line with sales 3 of 6
B2B buyers take certain steps as they pass through the sales funnel – “the buyer’s journey”. Unfortunately, the selling process does not follow this s...read more emarket2.com
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How2 better understand the B2B buyer's journey 2 of 6
It can be so frustrating when a potential B2B buyer, who has already indicated a need for your product, decides not to buy. Find out why they do this ...read more emarket2.com
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Do You Have a Blog Strategy?
A podcast on common questions about business blogging. read more findandconvert.com
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Xerox 1:1 Lab Direct Mail Microsite
Through the Xerox 1to1 lab program they have proven that individually relevant direct mail results into higher response and increased revenue in compa...read more xerox.com
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