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Get your B2B eMails read
B2B marketing is very different from B2C marketing, so it’s very important to understand the nuances when creating targeted eMail marketing campaigns....read more emarket2.com
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eMail Marketing Metrics and Trends
This report tracks eMail messages sent between January 1 and June 30, 2007. It also includes data from 2006 to show trends.read more emarket2.com
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Why you must optimise the ‘Top line’
It's time to re-examine your top line. You can’t afford to waste a single line in your eMail message, whether it's a gorgeously-designed, artistic-qua...read more emarket2.com
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Nine ways to blow the cobwebs off your B2B eMails
Looking at the current crop of B2B eMails it seems to me that many are lacking in "sparkle". Here are some ideas I have come across that have caught m...read more emarket2.com
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4 Steps to Evolve from Marketer to Publisher
The role of the marketer has evolved to the role of marketer/publisher, especially for smaller businesses and those in business-to-business markets. I...read more blog.junta42.com
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Content: The Future of B2B Marketing
A brief article in B2B Marketing Trends that overviews some content marketing stats and why business decision makers are more open to this type of mar...read more b2bmarketingtrends.com
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Santa - The Brand
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most pos...read more ezinearticles.com
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Top 6 B2B Cost Per Lead Campaign Metrics
B2B companies are looking to improve the effectiveness of their marketing budgets and many larger B2B organizations are examining Cost Per Lead (CPL) ...read more emarket2.com
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How to create winning B2B eMail "calls to action"
Many eMail marketers believe that “Click here” is the ultimate call to action (CTA): it’s clear, concise, universally understood and specific in telli...read more emarket2.com
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"Hugging Customers (Not Trees):" Great Blog from Sun Microsystems CEO
You don't have to be a techie to appreciate Sun Microsystems blogging strategy. In fact, you'll be amazed at the wonderful blog post by their CEO, Jon...read more contentmarketingtoday.com
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