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Hawaii Stories - GoHawaii.com website
Post with a link to an updated website that sends a simple and powerful message to anyone who may be looking to travel to the pineapple state. Hawaii...read more postadvertising.com
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How to Develop and Distribute Customer Success Stories
This post is a great resource for anything you might want to know about case studies from how to develop them to how to market them. Includes how cas...read more achievementradio.com
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More Marketers Want to Get to Know You
Brands are ramping up their customer-relationship-management efforts (long valued by marketers for its measurability), aiming to grab some of consumer...read more adage.com
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Nokia's Social Media Initiative: Blogger Review Program
.....reasons I had to blog was a mail from Saurabh in the morning and more precisely a small tweet in response to this one. He confided to me earlier ...read more managementchords.blogspot.com
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The Micro-site Isn’t Dead. (It's Just Not Useful)
This post offers some suggestions on why microsites are not as successful as they could be, arguing that the marketers don't think like the consumer t...read more darmano.typepad.com
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Anna from IKEA is intellectually challenged (but she has a sense of humor)
Other than the fact that Meerman Scott refers to his better half as 'the wife' this is one of the true to life funnier posts I have read in awhile. H...read more webinknow.com
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Got Milk? Spanish website coming soon
Here is a blog post that reviews a microsite for milk, targeted specifically to those who speak Spanish. It explains the differences in the content o...read more postadvertising.com
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Word of Mouth: The Underlying/Overlying Sell? A Customer's Personal Story ...
Here is the perfect example of word of mouth featuring a site called zappos.com. The author explains how it relates to our relationship with products...read more abm.typepad.com
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Before Obama Went Interactive, He Wrote a Book
Senator Obama understands as well as any politician the power of a well-told story. He has risen in politics less on his track record than on his tell...read more nytimes.com
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Search is on target
Tip your hat to this electric company out of Houston who is 'forced' to use geo-targeting in their marketing campaign, but who also knew what ad words...read more dmnews.com
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