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So Why Should You Publish?

beyond175
Submitted by: beyond175 2 days ago
Build brand awareness, strengthen customer loyalty and increase customers’ lifetime value. These are the greatest strengths of custom publishing and s...read more beyond175.com

Custom fits: Why custom publishing is staying strong

Editor
Submitted by: Editor 3 weeks ago
While the news for print media seems to be deteriorating, this is certainly not true for custom publishing, as evidenced by the examples and research ...read more btobonline.com

Custom publishing business models – pros and cons

Editor
Submitted by: Editor 4 weeks ago
When planning a custom publication, one of the first issues that needs to be addressed is what’s the most appropriate business model for the project. ...read more cogentinsights.com

Time Inc. Sends Fortune Small Business to Custom Division

Editor
Submitted by: Editor 1 month ago
Whether it is for better resources or to save money, Time Inc. is shifting production of Fortune Small Business to their custom publishing division. ...read more adage.com

Case Studies in Custom Publishing

Editor
Submitted by: Editor 2 months ago
This link takes you to three things. The first is how three publishers move beyond print to offer a total solution. The second is information on the...read more foliomag.com

8 Direct Mail Tactics for Building Customer Engagement

Editor
Submitted by: Editor 2 months ago
A how to for direct mailings using an appropriate insert or involvement device that can boost response enough to offset the additional cost. Ideas in...read more marketingvox.com

Custom publishing packs a marketing punch

ardath
Submitted by: ardath 4 months ago
This article analyzes custom publishing tactics embraced during the merger of Cingular and AT&T to reduce customer churn. Through the use of custom pu...read more dmnews.com

Source and vote on innovative ideas with IdeaScale

digitalscientists
Submitted by: digitalscientists 4 months ago
While so many people recognize the power of Digg when it comes to getting people to “vote” on what articles are the ones that you can’t miss. If only ...read more feedgrowth.com

New Rules of Custom Publishing Complimentary White Paper: Nine Strategies

juntajoe
Submitted by: juntajoe 5 months ago
Includes nine key strategies on how to set up and grow a world-class content marketing/custom publishing organization. Some of the new rules include: ...read more blog.junta42.com

Advertise your ideal search terms to attract users

digitalscientists
Submitted by: digitalscientists 5 months ago
Many people have just given up trying to guess correct domain names for companies or brands. They’ve gotten to the point where they just type everythi...read more feedgrowth.com

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