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Joe Pulizzi’s Blog
DIY Microsites to the Rescue - a Q&A with Genoo's Kim Albee
The Art of the Free Sample - Content Survival Tips
Using Content as the Center of Your Marketing Strategy - Don't Miss this Event!
Why Custom Events Have Become the New Forum for Targeted Engagement
Age of Conversation Sequel - More Authors, More Must Have Content
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Found Results - Print Magazines
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Fewer New Mags Launch in July
Only 36 new traditional magazines hitting the marketplace in the last month, down from 52 in July 2006. What's more, 2007 has seen fewer new magazines...read more publications.mediapost.com
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As Print Publishers Cut Back You Can Fill the Gap & Grab Customers
Traditional B2B publishers are struggling with demands for provable ROI from their advertisers. Many niche publications are being shuttered even thou...read more succeedingtoday.com
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The Customer Magazine - The 25-minute Medium
An excellent presentation sponsored by the APA detailing the latest customer magazine research in a flash presentation. Includes research information ...read more 25minutes.co.uk
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Meredith creates P&G Custom magazine
These comments are from Meredith's first quarter earnings call in which CEO Steve Lacy reports that the company will be doing Proctor and Gamble's cus...read more custompubnews.blogspot.com
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To Attract Affluent, Independent Buyers, Bonita Bay Group Launched an Elegant Magazine
What you do when your buyers just don’t want to be sold? That’s the dilemma that Southwest Florida community developer, Bonita Bay Group faced recentl...read more contentmarketingtoday.com
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Print Newsletters Still Pay Dividends in a New Marketing World
Even with all the online media and social media opportunities, there is still place for print newsletters in your overall custom mix. Here are some re...read more blog.junta42.com
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Publishers, Ad Agencies Talk ‘Magazines 3.0’
With dwindling newsstand and advertising revenue, slashed marketing budgets, skyrocketing postal and production costs—and, oh yeah, that recession thi...read more foliomag.com
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Why magazines won’t be digital in ten years
Very interesting post from Rex Hammock on why he believes the printed magazine will be around for a long, long time. Rex's comments are in response to...read more rexblog.com
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Advertising's Place in Custom Media
Some detail on three different advertising models within custom publications. Case studies offered by Idearc Media (formerly Verizon), Journal Communi...read more custompublishingcouncil.blogspot.com
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How to Get Started Launching a Custom Magazine
Diana Pohly from The Pohly Company details what it takes to put together a custom magazine plan and execute it (from who to target, to content, to des...read more custompublishingcouncil.com
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