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Measuring the Shareholder Value of Marketing

juntajoe
Submitted by: juntajoe 1 year ago
An outstanding white paper written by Gregory Millman in association with B2B Marketing Trends. Looks at how we can increase the shareholder value of...read more b2bmarketingtrends.com

BtoB/Junta42 Match research finds nearly 30% of marketing budgets devoted to custom content

stomper
Submitted by: stomper 3 months ago
B-to-b marketers will spend an average of 29.4% of their total marketing budgets on custom content and custom publishing initiatives this year, accord...read more btobonline.com

Online Content Speaks Volumes - Aberdeen White Paper

juntajoe
Submitted by: juntajoe 9 months ago
Online content is information delivered via the online channel to entice, educate and drive action on the part of end users. Aberdeen surveyed 300+...read more sitecorerocks.net

IBM - The end of Advertising as we know it (PDF Download)

Editor
Submitted by: Editor 7 months ago
This is a 28 page document with one very interesting point is on page 7. It shows the growth in various forms of advertising. While traditional adve...read more t1d.www-03.cacheibm.com

The vital statistics of UK Search Marketing

CarmelWhite
Submitted by: CarmelWhite 2 months ago
This How2Guide looks at the overall statistics for paid Search Engine Marketing (SEM) and organic search, or Search Engine Optimisation (SEO). The fig...read more emarket2.com

On Media, B2B Marketers and Business Decision-Makers Don't See I2I

Editor
Submitted by: Editor 8 months ago
Some interesting information from a Forrester Research Study indicating that the media B2B marketers rely on to sell products and services aren't nece...read more marketingvox.com

Study: Purchase Intent Grows With Each Event

Editor
Submitted by: Editor 6 months ago
Experiential marketing works, especially for business to business events. The purchase intent among consumers who interacted with a brand at such eve...read more brandweek.com

The biggest influencers are not the most connected

fgossieaux
Submitted by: fgossieaux 4 months ago
Marketing dollars spent in trying to reach influentials in the hope of getting word of mouth or other viral effects may in fact be wasted dollars...read more emergencemarketing.com

A “Welcome” Message Keeps ‘Em Coming Back

juntajoe
Submitted by: juntajoe 9 months ago
Excellent overview of research on welcome emails coming from 118 retailers directed to new customers. More retailers are sending out welcome emails th...read more blogs.mediapost.com

Custom Publishing Spend Down 20%, More Companies Outsourcing

juntajoe
Submitted by: juntajoe 7 months ago
Expenditures on custom publishing totaled $912,532 per company - that’s down 20% from 2006 and the first decline in five years - despite an increase i...read more marketingcharts.com

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