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Local Search: By the Numbers
“Consumers are performing nearly two billion locally targeted searches each month, representing over 25% of total monthly Web searches. That number is...read more g5searchmarketing.com
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Younger Hispanics Respond Better To Bilingual Online Marketing - 08/18/2008
According to a study by Communispace of how Hispanic consumers participate in Web-based forums, marketers should speak to acculturated Hispanic consum...read more mediapost.com
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The state of publishing and digital media
Price Waterhouse Coopers report reveals latest trends in global publishing. While consumers still prefer to read hard copies of magazines, it is expe...read more dofonline.co.uk
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New Email Marketing Study Reveals IT Industry Sees Highest Open Rates
The first study of its kind analyzed the performance of over 223 million email messages delivered to recipients in over 50 industries revealing open r...read more marketwire.com
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Ad spending forecast shifts to direct marketing
The annual report, titled Communications Industry Forecast from Veronis Suhler Stevenson, is a fixture on the desks of many media executives. While i...read more usatoday.com
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Study: Content Drives Key Brand Metrics
According to new OPA research, those higher-priced CPMs are justified, as branded content sites have a greater impact on key metrics like brand favora...read more mediapost.com
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Borrell Associates Report: Recession triggering shift from Yellow Pages to Online
An article arguing the merits of the recent Borrell Associates report. The report suggests there will be a $5 billion drop in business for the Yellow ...read more g5searchmarketing.com
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Print Newspaper Readership Yielding to Internet Publishing
Recent study that reveals that the number of newspaper readers has grown steadily the last few years but this varies by age. The study out of Northwe...read more mediapost.com
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Google Study: Brand Value Increases with Search Marketing
A new study by Google entitled "Brand Value of Search", found that search marketing is a great brand-building vehicle for consumer packaged goods adve...read more mediapost.com
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Manufacturing Relevance And Experience On The Fly
A recent MarketingSherpa survey reported that more than 40% of marketers said that they didn’t track conversions (23%) or ROI (20%) for their search c...read more mediapost.com
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