campaignforrealbeauty.com

This is the microsite for Dove's latest marketing campaign, the Campaign for Real Beauty. You begin by having the option to click on a link to the Dove Self Esteem fund, geared to helping young women and girls increase their self esteem. You can then view the Dove film Onslaught which effectively demonstrates how women and young girls are impacted by sex and the need to have the perfect body and image in todays society. The film is short, to the point and clearly makes its point with the images and music. From this site you can link to the self esteem zone (for girls only), you can contribute to the fund, share the film with a friend. There is also a link for moms and mentors to gain advice and information.

Submitted By:	Editor 9 months ago.
Category:	Consumer Case Studies
Tags:	Dove, microsite, video, advertising, marketing, consumer advertising,
Viewed:	1242 times
Emailed:	3 times

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