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Engagement Dis-content: The Perils Of Putting Format First

Editor
blogs.mediapost.com

Some good thoughts about educating vendors instead of selling to them and that content truly is king. This leads to the development of an "engagement curriculum" which enables leads to be scored based on the myriad of attributes that content assets (white papers, Webcasts, podcasts, etc.) carry. Marketers can learn buyers product interest and consumption.

Submitted By: Editor 6 months ago.
Category: Content Providers
Tags: content, marketing, mapping, engagement, lead generation,
Viewed: 246 times
Emailed: 0 times


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by eatmedia 6 months ago.
Good article. Interesting that the writers issue of content over format came to light in the article itself. The extra space issues (throughout the article but especially in the first paragraph) and the indent issues on the bullet points detract a bit from the content.

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