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Junta42 Home » ROI-Measurement

How to cost justify a prospect marketing database

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emarket2.com

In many situations, up until the last few years, very few companies had access to a prospect marketing database. Everyone knew that any company’s real market included the people who should be customers but weren’t, in addition to the people who had already become customers, but the volumes were simply too large to manage cost-efficiently.

Submitted By:	CarmelWhite 4 months ago.
Category:	ROI-Measurement
Tags:	Data Discovery, Data Quality, Data Lists & Databases, eMail Marketing, ROI
Viewed:	174 times
Emailed:	0 times

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