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Junta42 Home » Research

IBM - The end of Advertising as we know it (PDF Download)

Hitch!
3

t1d.www-03.cacheibm.com

This is a 28 page document with one very interesting point is on page 7. It shows the growth in various forms of advertising. While traditional advertising has not risen (4.4%) since 2002, new ad formats have grown over 22%. There is information about international social networking sites, internet vs television ad spending, content subscription services and the expected impact of all this on the advertising industry.

Submitted By:	Editor 8 months ago.
Category:	Research
Tags:	IBM, advertising, marketing, publishing, research, stats, research and stats,
Viewed:	332 times
Emailed:	2 times

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