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Junta42 Home » Business-to-Business

IBM and The Future of B2B Marketing - From Ed Abrams

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Overview of a presentation by IBM's Ed Abrams, VP of Marketing, about how IBM is adjusting to a "conversational marketing" stance versus a "command and control" mentality. Includes eight key points as to what IBM is focusing on right now to be successful in their online marketing strategies.

Submitted By:	juntajoe 2 months ago.
Category:	Business-to-Business
Tags:	Ed Abrams, IBM, business-to-business, future of marketing, b2b, btob, best practices
Viewed:	214 times
Emailed:	2 times

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