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Is It Time to Abandon Your Yellow Pages Advertising?

newtbarrett
contentmarketingtoday.com

Fundamental changes in buyer behavior suggests that, at a minimum, you should be reevaluating your print Yellow Pages advertising.

You may very well want to apply those marketing dollars to creating outstanding online content on your website or on a related blog.

I’ve been researching lately whether it makes sense today to invest marketing dollars in the Yellow Pages, particularly when you have a limited advertising budget.

This decision is critical because a strong Internet presence is fundamental to successful marketing strategies for even small businesses. If you have limited dollars, you must choose wisely by understanding some powerful trends that are rearranging the Yellow Pages landscape.

Submitted By: newtbarrett 8 months ago.
Category: Industry Trends
Tags: yellow pages advertising, content marketing, blogging, business blogs, online marketing
Viewed: 334 times
Emailed: 0 times


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by ggoing 8 months ago.
It obvioulsy depends on the business; if you are a local doctor or attorney, then yes. If you a virtual entrepreneur unaffected by location, then no.

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