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Junta42 Home » Research

New Email Marketing Study Reveals IT Industry Sees Highest Open Rates

Hitch!
1

marketwire.com

The first study of its kind analyzed the performance of over 223 million email messages delivered to recipients in over 50 industries revealing open rates, click rates and numerous other actionable campaign metrics organized by industry. Someone had a lot of time on their hands to do that. Regardless, the founder of email provider MailChimp, who conducted the study, says that this is a 'great way for marketers to set benchmarks and set expectations based on the industry they are reaching out to'.

Submitted By:	Editor 3 months ago.
Category:	Research
Tags:	email, MailChimp, research, study, report, publishing,
Viewed:	81 times
Emailed:	0 times

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