Find Everything Content Marketing &
Custom Publishing to Grow Your Business

Submit a Story

Content Marketing Resources

Joe Pulizzi’s Blog

DIY Microsites to the Rescue - a Q&A with Genoo's Kim Albee

The Art of the Free Sample - Content Survival Tips

Using Content as the Center of Your Marketing Strategy - Don't Miss this Event!

Why Custom Events Have Become the New Forum for Targeted Engagement

Age of Conversation Sequel - More Authors, More Must Have Content

RSS - Most Recent Articles

Up-to-the-Minute Article Feeds

RSS Email

Weekly Most Popular Articles

1.	50 Bootstrap Marketing ideas for startups - Part Two
2.	20 tips for writing effective B2B eMails
3.	30 Top Tips for eNewsletter content
4.	Why I Won't Make A Viral Video for You
5.	Top 10 online Marketing ideas for the next quarter
6.	The Conversation is Often a Broadcast

Junta42 Home » Consumer Case Studies

Pfizer Australia - Outsmart Cigarettes Microsite

Hitch!
3

outsmartcigarettes.com.au

Pfizer offers a website with information on nicotine addiction and questions to ask their doctors. This is a follow up to their TV and outdoor campaign called "Yes Master," making the inner voice of nicotine addiction an actual entity. The voice is on the website and asks why you are quitting and directs you to some choices for making it work this time.

Submitted By:	kozelka 3 months ago.
Category:	Consumer Case Studies
Tags:	Pfizer, Austrailia, cigarette, smoking, website, quitting,
Viewed:	640 times
Emailed:	0 times

Email Article | Invite a Friend to Junta42

If you liked this, please share it at your favorite sites: These icons link to social bookmarking sites where readers can share and discover new web pages.