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Ad spending forecast shifts to direct marketing

Editor
usatoday.com

The annual report, titled Communications Industry Forecast from Veronis Suhler Stevenson, is a fixture on the desks of many media executives. While it should cheer video game and cable and satellite TV companies and Internet service providers (ISPs), it could complicate efforts by ad-dependent broadcast TV and radio stations, consumer magazines, and especially newspaper companies to characterize their current struggles as a temporary blip in an anemic economy.

Submitted By: Editor 3 months ago.
Category: Research
Tags: study, survey, media, television, radio, newspaper, magazines, ISP, executives, vss
Viewed: 77 times
Emailed: 0 times


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