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Chris Hodge from Hodge Media Group delivers this overview on the custom publishing industry. As part of the post, he states that "Whatever the goal, launching a custom publication as part of a B-to-B marketing campaign needs to be handled within the context of a medium and long-term strategy in support of overall business objectives. And placing a company’s message and brand before the target audience should always be the goal of any custom publication as questions about the concept’s legitimacy continue to wane."

Submitted By:	juntajoe 12 months ago.
Category:	Custom Publishing/Media
Tags:	custom publishing, statistics, research, reasons for
Viewed:	525 times
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