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Some good thoughts about educating vendors instead of selling to them and that content truly is king. This leads to the development of an "engagement curriculum" which enables leads to be scored based on the myriad of attributes that content assets (white papers, Webcasts, podcasts, etc.) carry. Marketers can learn buyers product interest and consumption.
| Submitted By: | Editor 6 months ago. |
| Category: | Content Providers |
| Tags: | content, marketing, mapping, engagement, lead generation, |
| Viewed: | 245 times |
| Emailed: | 0 times |