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MarketingSherpa case study on a newsletter redesign to make is less dependent on images. Good basic how-to for anyone running an enewsletter or marketing campaign. The difference between emedia and print media pieces is one that really can trip up the publisher without a lot of experience in it and assumes everyone sees the message the same. Also the testing metric -- or one similar to it -- is a good best practice to add.
| Submitted By: | FChloupek 1 year ago. |
| Category: | eNewsletters/eZines |
| Tags: | Emarketing, case studies, for publishers, image blocking, email rendering, enewsletters |
| Viewed: | 333 times |
| Emailed: | 0 times |