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It’s Not Your Brand
- Hitch!
- 6
Many marketers see their brand as an asset they own. Not completely true. I’m not arguing that the brand is worthless. I’m just saying you don’t own it. You never have. And in today’s web 2.0, social media, free-content world, you never will.
| Submitted By: | HSquared 7 months ago. |
| Category: | Social Content Marketing |
| Tags: | Online, Consumer Behavior, Buzz, Media, Branding, Marketing, Social Media, Advertising |
| Viewed: | 373 times |
| Emailed: | 0 times |