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Nontraditional, Internet to Lead 7% Jump in Ad Spend Next Year
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According to this research report, non-traditional marketing will continue to grow robustly over the next three years.
"Nontraditional media grew nearly 23 percent in 2006, accounting for US$ 25.2 billion in spend, or 11.3 percent of total 2006 ad expenditures of almost US$ 223.8 billion, according to Jack Myers. Nontraditional - cinema, mobile, videogame, branded entertainment, satellite radio and custom publishing advertising - is projected to grow 20.3 percent in 2007, 18.4 percent in 2008 and 18.5 percent in 2009."
| Submitted By: | juntajoe 1 year ago. |
| Category: | Industry Trends |
| Tags: | research, statistics, non-traditional marketing, custom publishing |
| Viewed: | 275 times |
| Emailed: | 0 times |