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They registered a slogan that’s all about them.
It has nothing to do with how they benefit their clients.
If you watch any business-oriented TV, you’ve probably seen the Grant Thornton commercials. They’ve spent millions to tell the world that they have ‘a passion for the business of accounting.’ Are they suggesting that their fellow accounting firms lack a passion for the business of accounting? That seems unlikely. In fact, their slogan has essentially no customer value because it’s all about Grant Thornton. Apparently, they aren’t passionate about content marketing.

Submitted By:	newtbarrett 10 months ago.
Category:	B2B Case Studies
Tags:	Grant Thornton, websites, television advertising, emarketing, business-to-business
Viewed:	402 times
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