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A recent post from Joe Pulizzi (How I Screwed Up My Search Engine Optimization - SEO Content Mistakes Made by the "Expert") brought back a flash from last summer. A great article from Wired magazine discusses "radical transparency" - complete honesty - in your dealings with customers and prospects. Fess up to your organization's faults, woo them with your weaknesses and in the end, everybody wins.
As your content becomes more authentic, you're less concerned with "spinning" and more focused on fixing. And your audience will give you genuine cheers, and not those of the Bronx variety.
Be honest and you'll prosper? Thanks, Joe - the nuns at St. Jerome's, my old grade school, would endorse your message.
| Submitted By: | JuntaJim 7 months ago. |
| Category: | Transparency Issues |
| Tags: | content, transparency, honesty, strategy, wired |
| Viewed: | 297 times |
| Emailed: | 0 times |