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Are You Making Your Customer More Intelligent, Or Interrupting Them? Not Sure? Try One of These...
Technology has enabled marketers to deliver valuable and relevant content to customers in almost every way imaginable. The goal of content marketing is to deliver consistent, value-driven content to your customers and prospects...which ultimately ends up in profitable customer relationships. If you don't, will your customers continue to ignore you? Why not position yourself as an expert and give them something they really want to engage in? ![]()
Marketers have a multitude of choices, from traditional print venues such as custom magazines or newsletters, to web portals that integrate with user-generated content, using such applications as Facebook and Ning. Any one of these initiatives can position your company as a true solutions provider.
Here are the top 42 ways that you can deliver and market your content for your custom publishing or content marketing project. The majority of these examples come from corporate brands who are succeeding at using content marketing and opening up a dialogue with their customers.
Do you think you can do better with your own examples? If so, shoot us a note in the comments section below. Enjoy!
Join the Revolution. Become a Junta42 member for free today! To find an expert content provider, try Junta42 Match for free. Takes 5 minutes.
| Delivery | Example |
| Anniversary Magazine/Book | American Red Cross 125th Anniversary Magazine |
| Annual Report | Berkshire Hathaway, Inc. Annual Report |
| Article Marketing | Try eZineArticles |
| Audio Book | Pour Your Heart into It - Howard Schultz (Starbucks) |
| Blog | Viget Labs - Four Labs blog |
| Book (print) | Cashmere if You Can by Saks & Company |
| Business Bookmarking Site | Our own Junta42.com |
| Calendar | Star Wars Desk Calendars |
| Comic Book | PIVMAN for First Response |
| Community Forum | Cisco Systems Online Community and Intel's Open Port |
| Conference Paper | Intelligent Fiber Optic Systems Corp - IEEE Conference Paper |
| Custom Magazine | Zoom Zoom Magazine from Mazda (B2C); Deliver Magazine from the US Postal Service (B2B) |
| Data Analysis Tool | Website Grader by Hubspot |
| Digital Magazine | Project Analog by Microchip |
| eBook | The New Rules of Viral Marketing by David Meerman Scott |
| eLearning Series | Beaducation (not a corporate site, but a great example) |
| eNewsletter | The Tendo View from Tendo Communications |
| Executive Roundtable (in person) | Greater Baltimore Technology Council Executive Roundtables |
| eZine | Manufacturing Matters eZine from Cranfield University |
| Facebook Site | Microsoft Student Group on Facebook |
| Industry Survey | SEOmoz SEO Industry Survey |
| Live Event Show Daily | Example from the Internet Telephony Conference & Expo |
| Magalog (Magazine+Catalog) | LEGO Magazine by LEGO |
| Movie | Burger King: The Movie |
| Ning.com Social Networking Site | PlayboyU by Playboy |
| Online Game | The Traveler IQ Challenge from TravelPod |
| Online Quiz | Copernicus Marketing IQ Test by Copernicus Marketing Consulting |
| Podcast | Paul Dunay's Buzz Marketing for Technology Podcast Series |
| Print Newsletter | Keeping America Going from Kenan Advantage Group |
| Research Report | IBM Global Business Services - The End of Advertising as We Know It |
| Roadshow (in person) | HP Roadshows 2007 by HP |
| Technical Report/Brief | Technical Brief/White Paper from Cicoil |
| Television Show | Reebok presents "Framed" on IFC |
| Topic-Driven Content Microsite | Home Made Simple by Procter & Gamble (P&G) |
| Training Seminars | Boy Scouts of America Online Learning Center |
| Variable eNewsletters | Segment your eNewsletter content depending on your customer's title or target |
| Vertical Search Site | Intuit's Jump Up - The Place to Start a Business (click on search top business sites) |
| Video Portal | Will it Blend? by Blendtec |
| Video Series | MJ Safety Solutions on YouTube |
| Virtual Trade Show | AMD's Virtual Experience 2.0 |
| Webcast/Webinar | Microsoft Webcast Series |
| White Paper | White Paper Library from OneUpWeb |
Can you think of any more? Some better examples, perhaps? If so, shoot us a comment below.
Get your projects executed the right way. Junta42 Match will hook you up with the perfect content vendor.
by sptatum on 5/1/2008
by juntajoe on 7/3/2008
by ericward on 7/9/2008
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