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<rss version="2.0"><channel><title>Latest B2B Case Studies articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Sat, 11 Oct 2008 21:39:42 EST</pubDate><item><title>Pitney Bowes Priority Magazine Case Study</title><link>http://www.junta42.com/content/Pitney_Bowes_Priority_Magazine_Case_Study</link><description><![CDATA[A two-page article on the success of Pitney Bowes magazine, Priority. Details the program and how Pitney Bowes created a new business platform from the magazine, including a revenue generation ]]></description><guid>http://www.junta42.com/content/Pitney_Bowes_Priority_Magazine_Case_Study</guid><pubDate>Sun, 1 Jul 2007 05:14:30 EST</pubDate></item><item><title>The Custom Media Experience - Case Studies Exploring Branded Content</title><link>http://www.junta42.com/content/The_Custom_Media_Experience_-_Case_Studies_Exploring_Branded_Content</link><description><![CDATA[A free eBook detailing the growth in custom media solutions and featuring an assortment of case studies, including John Deere, Alpharma, SFPE, Cisco, WebMD, and ]]></description><guid>http://www.junta42.com/content/The_Custom_Media_Experience_-_Case_Studies_Exploring_Branded_Content</guid><pubDate>Sun, 1 Jul 2007 06:20:17 EST</pubDate></item><item><title>The Journal from Rockwell Automation</title><link>http://www.junta42.com/content/The_Journal_from_Rockwell_Automation</link><description><![CDATA[Formerly AB Journal (Allen-Bradley), The JOURNAL from Rockwell Automation  is a bimonthly magazine designed to educate engineers about leading-edge automation products and services from Rockwell Automation, as well as the complementary technology from the company's strategic ]]></description><guid>http://www.junta42.com/content/The_Journal_from_Rockwell_Automation</guid><pubDate>Mon, 2 Jul 2007 18:16:08 EST</pubDate></item><item><title>You Magazine from HCA</title><link>http://www.junta42.com/content/You_Magazine_from_HCA</link><description><![CDATA[You magazine is published quarterly and targets associates within the HCA system of hospitals and healthcare organizations throughout the United States and Europe. Published by True ]]></description><guid>http://www.junta42.com/content/You_Magazine_from_HCA</guid><pubDate>Mon, 16 Jul 2007 17:47:48 EST</pubDate></item><item><title>Microsoft Executive Circle</title><link>http://www.junta42.com/content/Microsoft_Executive_Circle</link><description><![CDATA[Microsoft's business-to-business magazine that targets C-level decision makers in a variety of industries including manufacturing, financial services, healthcare and retail. Mailed out in print and provides a very functional website where you can break content down by functional role or ]]></description><guid>http://www.junta42.com/content/Microsoft_Executive_Circle</guid><pubDate>Mon, 16 Jul 2007 17:56:15 EST</pubDate></item><item><title>E-Zine Program Helps PTC’s resellers Connect</title><link>http://www.junta42.com/content/E_Zine_Program_Helps_PTC_s_resellers_Connect</link><description><![CDATA[Case study article on PTC, a product development software company, on the creation of content for their reseller ezine. "[The newsletter allows Value-Added Resellers] to engage customers, have conversations with them and uncover opportunities that may result in deals down the road,” a PTC rep says. “We don’t specifically do direct selling through newsletters, but they do result in sales, no question about ]]></description><guid>http://www.junta42.com/content/E_Zine_Program_Helps_PTC_s_resellers_Connect</guid><pubDate>Tue, 17 Jul 2007 13:39:43 EST</pubDate></item><item><title>Driving Business with Content Tools: A Motorola Case Study</title><link>http://www.junta42.com/content/Driving_Business_with_Content_Tools_A_Motorola_Case_Study</link><description><![CDATA[Some great examples of how Motorola is using content to drive their B2B business. From a Business Marketing Association annual meeting presentation from Moto's B2B ]]></description><guid>http://www.junta42.com/content/Driving_Business_with_Content_Tools_A_Motorola_Case_Study</guid><pubDate>Thu, 12 Jun 2008 05:32:51 EST</pubDate></item><item><title>MasterCard Custom Content Program to Small Businesses</title><link>http://www.junta42.com/content/MasterCard_Custom_Content_Program_to_Small_Businesses</link><description><![CDATA[Excellent case study from Imagination about what MasterCard has been able to do to transform their online custom content program and drive new ]]></description><guid>http://www.junta42.com/content/MasterCard_Custom_Content_Program_to_Small_Businesses</guid><pubDate>Wed, 10 Sep 2008 12:36:37 EST</pubDate></item><item><title>Microsoft Uses Content to Attract Small Businesses</title><link>http://www.junta42.com/content/Microsoft_Uses_Content_to_Attract_Small_Businesses</link><description><![CDATA[Say what you want about Microsoft, you've got to love their strategy to create relationships and sell products to small businesses. They are doing many things right, and a few things wrong that need to be corrected. This post reviews both the good and the bad, and offers Microsoft a few ways to improve their online content marketing ]]></description><guid>http://www.junta42.com/content/Microsoft_Uses_Content_to_Attract_Small_Businesses</guid><pubDate>Tue, 18 Dec 2007 18:57:38 EST</pubDate></item><item><title>Adobe Magazine</title><link>http://www.junta42.com/content/Adobe_Magazine</link><description><![CDATA[Adobe's free quarterly interactive design publication. Get the newest tutorials, timesaving tips, and troubleshooting ]]></description><guid>http://www.junta42.com/content/Adobe_Magazine</guid><pubDate>Tue, 8 Jan 2008 19:59:23 EST</pubDate></item><item><title>Adobe Edge eNewsletter - December 2007</title><link>http://www.junta42.com/content/Adobe_Edge_eNewsletter_December_2007</link><description><![CDATA[Published every eight weeks, the Edge is a free publication that contains original content geared towards informing, enlightening, and inspiring web designers and ]]></description><guid>http://www.junta42.com/content/Adobe_Edge_eNewsletter_December_2007</guid><pubDate>Tue, 8 Jan 2008 20:18:51 EST</pubDate></item><item><title>Microsite Scorecard: BT's Bigger Thinking, Toyota's Why Not? and Siemens' Answers</title><link>http://www.junta42.com/content/Microsite_Scorecard_BTs_Bigger_Thinking_Toyotas_Why_Not_and_Siemens_Answers</link><description><![CDATA[Quick analysis on three microsites featured in Fortune magazine: BT Global Services biggerthinking.com, Toyota's Why Not? and Siemens' new microsite Answers. Includes a few tips to improve each ]]></description><guid>http://www.junta42.com/content/Microsite_Scorecard_BTs_Bigger_Thinking_Toyotas_Why_Not_and_Siemens_Answers</guid><pubDate>Fri, 1 Feb 2008 17:29:51 EST</pubDate></item><item><title>LiNKED Spring 2008 - Case Studies for Publishers</title><link>http://www.junta42.com/content/LiNKED_Spring_2008_Case_Studies_for_Publishers</link><description><![CDATA[LiNKED magazine, from Nxtbook, features some case studies of interest, including Dwell.com, Slate on video, and Graduate ]]></description><guid>http://www.junta42.com/content/LiNKED_Spring_2008_Case_Studies_for_Publishers</guid><pubDate>Wed, 23 Apr 2008 15:05:03 EST</pubDate></item><item><title>Housing Giants Digital Magazine from Reed</title><link>http://www.junta42.com/content/Housing_Giants_Digital_Magazine_from_Reed</link><description><![CDATA[Digital only magazine from Reed Business in Nxtbook format. Good example of formatting a digital magazine for screen reading, and integration of rich media ]]></description><guid>http://www.junta42.com/content/Housing_Giants_Digital_Magazine_from_Reed</guid><pubDate>Thu, 15 May 2008 13:49:42 EST</pubDate></item><item><title>In The Boardroom - From PTC and IndustryWeek</title><link>http://www.junta42.com/content/In_The_Boardroom_From_PTC_and_IndustryWeek</link><description><![CDATA[Co-branded web portal between PTC and IndustryWeek magazine focused on manufacturing and product development innovations. Includes a monthly newsletter that is free for qualified ]]></description><guid>http://www.junta42.com/content/In_The_Boardroom_From_PTC_and_IndustryWeek</guid><pubDate>Thu, 26 Jul 2007 15:32:02 EST</pubDate></item><item><title>Deliver Magazine from USPS</title><link>http://www.junta42.com/content/Deliver_Magazine_from_USPS</link><description><![CDATA[The web content portal for the United States Postal Service magazine, Deliver. Includes most recent articles, archived issues, and links to relevant resources for ]]></description><guid>http://www.junta42.com/content/Deliver_Magazine_from_USPS</guid><pubDate>Tue, 28 Aug 2007 15:11:48 EST</pubDate></item><item><title>Review of Symantec's Security Focus Web Portal</title><link>http://www.junta42.com/content/Review_of_Symantec_s_Security_Focus_Web_Portal</link><description><![CDATA[A brief review of Security Focus, a content marketing web portal from Symantec, makers of Norton's Anti-Virus software. Security Focus covers the world of hackers, viruses and other security issues -- a world where its parent company is a major ]]></description><guid>http://www.junta42.com/content/Review_of_Symantec_s_Security_Focus_Web_Portal</guid><pubDate>Tue, 11 Sep 2007 17:53:21 EST</pubDate></item><item><title>UPS Whiteboard Web Portal/Microsite</title><link>http://www.junta42.com/content/UPS_Whiteboard_Web_Portal_Microsite</link><description><![CDATA[Interesting take by UPS with the white-board concept. Includes video web shows in a variety of freight and transportation ]]></description><guid>http://www.junta42.com/content/UPS_Whiteboard_Web_Portal_Microsite</guid><pubDate>Thu, 27 Sep 2007 16:22:32 EST</pubDate></item><item><title>Lowes For Pros Contractor Microsite</title><link>http://www.junta42.com/content/Lowes_For_Pros_Contractor_Microsite</link><description><![CDATA[Lowes For Pros offers online content solutions targeted to commercial and residential contractors and builders.  Includes specific content around remodeling, marketing, client development and other issues that contractors face when growing their business. Also includes a Spanish ]]></description><guid>http://www.junta42.com/content/Lowes_For_Pros_Contractor_Microsite</guid><pubDate>Wed, 3 Oct 2007 20:15:50 EST</pubDate></item><item><title>SAP INFO Microsite</title><link>http://www.junta42.com/content/SAP_INFO_Microsite</link><description><![CDATA[SAP's English and German microsite devoted to technology and best-business practice solutions. Combines news with thought leadership articles and a resource/help center.  Great example of an online custom publishing ]]></description><guid>http://www.junta42.com/content/SAP_INFO_Microsite</guid><pubDate>Wed, 10 Oct 2007 18:31:17 EST</pubDate></item><item><title>SAP: A Company Transforms Itself Through Social Media</title><link>http://www.junta42.com/content/SAP_A_Company_Transforms_Itself_Through_Social_Media</link><description><![CDATA[This case study demonstrates how a company can create a social networking platform that not only achieves its tactical goals of pushing company content to its target audience, but also broader, strategic purposes aligned with the company's corporate profile and brand. The study looks at technologies, quality of the user experience, metrics achieved, and issues related to maintaining and growing the ]]></description><guid>http://www.junta42.com/content/SAP_A_Company_Transforms_Itself_Through_Social_Media</guid><pubDate>Mon, 9 Jul 2007 23:07:50 EST</pubDate></item><item><title>ThomasNet: A Content Marketer’s Content Marketer </title><link>http://www.junta42.com/content/ThomasNet_A_Content_Marketer_s_Content_Marketer</link><description><![CDATA[ThomasNet delivers great content on its website for buyers looking for both products and vendors. ThomasNet, which replaced the venerable Thomas Register in 2005, goes much farther for its own customers.
By helping its advertisers create content-driven websites and online catalogues, they have delivered real ROI.  
Learn what they did and how one manufacturer grew revenue 300% as a result of their help. ]]></description><guid>http://www.junta42.com/content/ThomasNet_A_Content_Marketer_s_Content_Marketer</guid><pubDate>Thu, 26 Jul 2007 17:51:08 EST</pubDate></item><item><title>Yes, Content Marketing Can Make Welding Cool!</title><link>http://www.junta42.com/content/Yes_Content_Marketing_Can_Make_Welding_Cool</link><description><![CDATA[You don't have to be in a glamorous industry to create a really cool, compelling online presence.  Miller Electric, a welding equipment company proves that tons of great content presented engagingly will pull in prospects--and go a long way to transforming them into ]]></description><guid>http://www.junta42.com/content/Yes_Content_Marketing_Can_Make_Welding_Cool</guid><pubDate>Fri, 12 Oct 2007 14:06:42 EST</pubDate></item><item><title>The Secret to Driving Profit by Delivering 24/7 Interactive Content</title><link>http://www.junta42.com/content/The_Secret_to_Driving_Profit_by_Delivering_24_7_Interactive_Content</link><description><![CDATA[You can create unique content that serves as a 24/7 customer support tool to help companies who resell your product increase productivity dramatically.  It requires thinking like a publisher to extract and deliver very targeted content to companies required to install your products in complex environments.  In so doing, you become indispensable to your ]]></description><guid>http://www.junta42.com/content/The_Secret_to_Driving_Profit_by_Delivering_24_7_Interactive_Content</guid><pubDate>Fri, 12 Oct 2007 14:11:40 EST</pubDate></item><item><title>Don’t Try This on Your Website!</title><link>http://www.junta42.com/content/Don_t_Try_This_on_Your_Website</link><description><![CDATA[If you are in the business of getting people to buy things from you…or even if you are a non-profit that depends on contributions to survive, you’d better take a different online approach than the now defunct Southwest Florida advertising firm, Devious ]]></description><guid>http://www.junta42.com/content/Don_t_Try_This_on_Your_Website</guid><pubDate>Wed, 7 Nov 2007 14:23:50 EST</pubDate></item><item><title>Who Cares If Grant Thornton is Passionate about the Business of Accounting?</title><link>http://www.junta42.com/content/Who_Cares_If_Grant_Thornton_is_Passionate_about_the_Business_of_Accounting</link><description><![CDATA[They registered a slogan that’s all about them.
It has nothing to do with how they benefit their clients.
If you watch any business-oriented TV, you’ve probably seen the Grant Thornton commercials.  They’ve spent millions to tell the world that they have ‘a passion for the business of accounting.’  Are they suggesting that their fellow accounting firms lack a passion for the business of accounting?   That seems unlikely.  In fact, their slogan has essentially no customer value because it’s ...]]></description><guid>http://www.junta42.com/content/Who_Cares_If_Grant_Thornton_is_Passionate_about_the_Business_of_Accounting</guid><pubDate>Thu, 15 Nov 2007 16:43:59 EST</pubDate></item><item><title>Does This Ad Agency Understand Content Marketing? Not Exactly!</title><link>http://www.junta42.com/content/Does_This_Ad_Agency_Understand_Content_Marketing_Not_Exactly</link><description><![CDATA[I’m continually surprised by the number of advertising and marketing professionals who don’t carry their smarts onto the Web.  So here’s a cautionary tale about an agency that misses an all important opportunity to connect with prospective clients. It really amounts to hiding your content under a ]]></description><guid>http://www.junta42.com/content/Does_This_Ad_Agency_Understand_Content_Marketing_Not_Exactly</guid><pubDate>Sun, 2 Dec 2007 20:58:00 EST</pubDate></item><item><title>Deliver Magazine (USPS)</title><link>http://www.junta42.com/content/Deliver_Magazine_USPS</link><description><![CDATA[Deliver Magazine is published six times per year by the United States Postal Service (USPS). This is the companion Web site to the award-winning Deliver magazine. It states that it is the leading online information resource for marketing professionals.  They offer case studies, news features, opinions and white papers that present relevant messages to marketers about how best to influence their consumers.  You can easily link to 'columns' which has weekly showcase opinion pieces from the ...]]></description><guid>http://www.junta42.com/content/Deliver_Magazine_USPS</guid><pubDate>Tue, 13 Nov 2007 03:30:48 EST</pubDate></item><item><title>Autodesk Digital Prototyping</title><link>http://www.junta42.com/content/Autodesk_Digital_Prototyping</link><description><![CDATA[This microsite will give you all the information you need to know about Autodesk digital prototyping including a free on demand webcast on digital prototyping in design to manufacturing work flows.  Digital prototyping saves manufacturers money on costly physical prototypes.

You can download pdf's on the site as well as link to additional information about ]]></description><guid>http://www.junta42.com/content/Autodesk_Digital_Prototyping</guid><pubDate>Mon, 26 Nov 2007 01:35:15 EST</pubDate></item><item><title>Visa Commercial.  Because Numbers Matter</title><link>http://www.junta42.com/content/Visa_Commercial_Because_Numbers_Matter</link><description><![CDATA[I saw a print ad for Visa Commercial where they used the globe as the zeros in the number 394,000,000,000.  I wanted to check out the website so I went to the link provided in the ad.  The link takes you to Visa's microsite for mid and large sized companies encouraging them to use their electronic payment products and information management tools help you increase efficiency and improve spend control. Save time and money by eliminating labor-intensive, paper-based processing...and turn outdated ...]]></description><guid>http://www.junta42.com/content/Visa_Commercial_Because_Numbers_Matter</guid><pubDate>Mon, 26 Nov 2007 01:50:21 EST</pubDate></item><item><title>IBM Executive Interaction Channel-US</title><link>http://www.junta42.com/content/IBM_Executive_Interaction_Channel_US</link><description><![CDATA[IBM's microsite is designed to give credit to the notion of innovation and that doing your work with IBM is very innovative for your company.    The site states that it is designed to help you define and solve your most pressing business issues, while also arming you to anticipate emerging opportunities.  You can easily link to case studies such as Staples and other examples of new thinking such as strengthening your customer connections. ]]></description><guid>http://www.junta42.com/content/IBM_Executive_Interaction_Channel_US</guid><pubDate>Mon, 26 Nov 2007 02:00:17 EST</pubDate></item><item><title>StrongMail Execs Launch Six Blogs on Email Marketing</title><link>http://www.junta42.com/content/StrongMail_Execs_Launch_Six_Blogs_on_Email_Marketing</link><description><![CDATA[Email marketing services firm StrongMail Systems has launched six new corporate blogs about email marketing, authored by StrongMail execs.  The blogs, which can be found here, provides marketers with practical information on email marketing practices.  Topics range from emerging trends and email best practices, to tutorials on how to use the StrongMail system. ]]></description><guid>http://www.junta42.com/content/StrongMail_Execs_Launch_Six_Blogs_on_Email_Marketing</guid><pubDate>Wed, 12 Dec 2007 20:13:36 EST</pubDate></item><item><title>Three Strategies To Get Customers To Say 'Yes'</title><link>http://www.junta42.com/content/Three_Strategies_To_Get_Customers_To_Say_Yes</link><description><![CDATA[Great suggestions for small businesses who often feel defeated by the larger companies.  So you can't offer box seats to the game but these three case examples detail how small businesses solved their issues.   Examples include not following up on every website lead, not being able to get signatures on contracts and closing the ]]></description><guid>http://www.junta42.com/content/Three_Strategies_To_Get_Customers_To_Say_Yes</guid><pubDate>Fri, 30 May 2008 01:04:44 EST</pubDate></item><item><title>Hearst Publishing Electronics Digital Magazine Case Study</title><link>http://www.junta42.com/content/Hearst_Publishing_Electronics_Digital_Magazine_Case_Study</link><description><![CDATA[Taken from the 2008 Gilbane Report, the results found that "Their bold decision to link to content in their competitor’s publications has paid off....".  Extensive information on Hearst, digital magazines, and their international process in this ]]></description><guid>http://www.junta42.com/content/Hearst_Publishing_Electronics_Digital_Magazine_Case_Study</guid><pubDate>Thu, 10 Jul 2008 19:24:17 EST</pubDate></item><item><title>Bump the Slump Microsoft Website for Small Businesses</title><link>http://www.junta42.com/content/Bump_the_Slump_Microsoft_Website_for_Small_Businesses</link><description><![CDATA[This new website gives 5 money saving tips for small business as well as offers a chance to win $5000 worth of free gas for entering your small business information.  Each page links you to the opportunity to speak with a small business rep from ]]></description><guid>http://www.junta42.com/content/Bump_the_Slump_Microsoft_Website_for_Small_Businesses</guid><pubDate>Fri, 18 Jul 2008 01:07:01 EST</pubDate></item><item><title>Emotional appeal in Marketing</title><link>http://www.junta42.com/content/Emotional_appeal_in_Marketing</link><description><![CDATA[A close examination of some of the BMA's Pro-Comm winners shows that successful b-to-b creative is about more than product benefits.  Examples and quotes come from Eastman Kodak, Time Warner, and from their creative media ]]></description><guid>http://www.junta42.com/content/Emotional_appeal_in_Marketing</guid><pubDate>Thu, 21 Aug 2008 01:36:26 EST</pubDate></item><item><title>The Jingle Generator from Intuit QuickBooks</title><link>http://www.junta42.com/content/The_Jingle_Generator_from_Intuit_QuickBooks</link><description><![CDATA[Geared toward small business success, here is a way to develop your company's jingle.  In just 3 easy steps and about 30 seconds, you can have the theme song you have always desired.  Fun, easy, microsite.  You get complimentary cover art at the ]]></description><guid>http://www.junta42.com/content/The_Jingle_Generator_from_Intuit_QuickBooks</guid><pubDate>Fri, 12 Sep 2008 02:01:36 EST</pubDate></item><item><title>mediaIDEAS—Will magazines survive the shift to online media?</title><link>http://www.junta42.com/content/mediaIDEAS_Will_magazines_survive_the_shift_to_online_media</link><description><![CDATA[This case study from NXTBook deems that once the hardware catches up to the software it doesn’t matter what substrate readers use to read.  It's results find six key properties make up 80 percent of all magazines whether in digital or print.  They include magazines being edited, designed, metered, periodic and more. ]]></description><guid>http://www.junta42.com/content/mediaIDEAS_Will_magazines_survive_the_shift_to_online_media</guid><pubDate>Thu, 2 Oct 2008 15:05:59 EST</pubDate></item><item><title>Performance Management Technology Makes Closed-Loop Anlaysis a Reality for Marketing Organizations</title><link>http://www.junta42.com/content/Performance_Management_Technology_Makes_Closed_Loop_Anlaysis_a_Reality_for_Marketing_Organizations</link><description><![CDATA[Case Study that explains how utilizing a Performance Management Technology Vendor can assist you in creating dashboards and reports in "closing the ]]></description><guid>http://www.junta42.com/content/Performance_Management_Technology_Makes_Closed_Loop_Anlaysis_a_Reality_for_Marketing_Organizations</guid><pubDate>Wed, 14 Nov 2007 18:26:23 EST</pubDate></item><item><title>Life Sciences - Award-winning B2B Data Enhancement &amp; Datacleanse Case Study</title><link>http://www.junta42.com/content/Life_Sciences_Award_winning_B2B_Data_Enhancement_Datacleanse_Case_Study</link><description><![CDATA[“This winner demonstrated that an advanced data exploitation capability was created in this project by successful modelling the complex B2B relationship data to achieve an extremely high return on the investment. 

“What this project clearly demonstrates is the practical business value to be gained from pursuing differentiated marketing strategies based on a sophisticated understanding of the profiles of different customer segments with different behaviours, needs and expectations” 
 
 ]]></description><guid>http://www.junta42.com/content/Life_Sciences_Award_winning_B2B_Data_Enhancement_Datacleanse_Case_Study</guid><pubDate>Thu, 1 May 2008 08:29:37 EST</pubDate></item></channel></rss>
