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<rss version="2.0"><channel><title>Latest Business-to-Business articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Sat, 11 Oct 2008 21:33:52 EST</pubDate><item><title>Content: The Future of B2B Marketing</title><link>http://www.junta42.com/content/Content_The_Future_of_B2B_Marketing</link><description><![CDATA[A brief article in B2B Marketing Trends that overviews some content marketing stats and why business decision makers are more open to this type of marketing than ever before. Stats included come from Veronis Suhler Stevenson, Publications Management, Custom Publishing Coucil and Roper Public ]]></description><guid>http://www.junta42.com/content/Content_The_Future_of_B2B_Marketing</guid><pubDate>Sat, 30 Jun 2007 13:04:24 EST</pubDate></item><item><title>B2B Customer Retention - Seven Strategies for Keeping Your Customers</title><link>http://www.junta42.com/content/B2B_Customer_Retention_-_Seven_Strategies_for_Keeping_Your_Customers</link><description><![CDATA[A B2B Marketing Trends white paper written by marketing expert Ruth Stevens on seven strategies to keeping your customers. Also includes an excellent section on retention marketing myths that makes it worth the read. ]]></description><guid>http://www.junta42.com/content/B2B_Customer_Retention_-_Seven_Strategies_for_Keeping_Your_Customers</guid><pubDate>Mon, 2 Jul 2007 13:28:58 EST</pubDate></item><item><title>Spread the News with Online Content Libraries </title><link>http://www.junta42.com/content/Spread_the_News_with_Online_Content_Libraries</link><description><![CDATA["Online content libraries play an essential role in getting the word out about your B2B technology. But you need to understand how they fit into the sales cycle." Reaching both influencers and final decision-makers in the business-to-business buying cycle takes a keen awareness of ]]></description><guid>http://www.junta42.com/content/Spread_the_News_with_Online_Content_Libraries</guid><pubDate>Mon, 9 Jul 2007 16:09:51 EST</pubDate></item><item><title>The 6 Key Differences Between Business-to-Business and Consumer Marketing</title><link>http://www.junta42.com/content/The_6_Key_Differences_Between_Business_to_Business_and_Consumer_Marketing</link><description><![CDATA[Robert Bly details six points of differentiation between business-to-business marketing and consumer marketing. Fact is, business decision makers, though consumers, think and act a different way because they are within a business.  A must read for any b2b ]]></description><guid>http://www.junta42.com/content/The_6_Key_Differences_Between_Business_to_Business_and_Consumer_Marketing</guid><pubDate>Mon, 16 Jul 2007 19:59:01 EST</pubDate></item><item><title>ABM and Forrester Study: The B2B Digital Shift</title><link>http://www.junta42.com/content/ABM_and_Forrester_Study_The_B2B_Digital_Shift</link><description><![CDATA[Links to a 104 slide presentation of findings on the digital shift happening in b2b media.  Some findings include: "Industry-specific marketing opportunities of all kinds (trade shows, magazines, web sites) are viewed as more effective than general business magazines or web sites.; Fewer marketers will use general business magazines, direct mail, and newspapers, and those using these media will only minimally increase spending, implying a shift of marketing budget allocation toward digital ...]]></description><guid>http://www.junta42.com/content/ABM_and_Forrester_Study_The_B2B_Digital_Shift</guid><pubDate>Mon, 16 Jul 2007 20:07:11 EST</pubDate></item><item><title>How to Succeed in Business-to-Business</title><link>http://www.junta42.com/content/How_to_Succeed_in_Business_to_Business</link><description><![CDATA[From Seth Godin. Here Seth states that being successful in b2b is nothing complicated or unusual. He sites that Patience, Promises and Being Centered are the keys. ]]></description><guid>http://www.junta42.com/content/How_to_Succeed_in_Business_to_Business</guid><pubDate>Mon, 16 Jul 2007 20:11:25 EST</pubDate></item><item><title>IBM and The Future of B2B Marketing - From Ed Abrams</title><link>http://www.junta42.com/content/IBM_and_The_Future_of_B2B_Marketing_From_Ed_Abrams</link><description><![CDATA[Overview of a presentation by IBM's Ed Abrams, VP of Marketing, about how IBM is adjusting to a "conversational marketing" stance versus a "command and control" mentality.  Includes eight key points as to what IBM is focusing on right now to be successful in their online marketing ]]></description><guid>http://www.junta42.com/content/IBM_and_The_Future_of_B2B_Marketing_From_Ed_Abrams</guid><pubDate>Mon, 19 May 2008 15:19:19 EST</pubDate></item><item><title>UPS Compass Magazine - A Success Story </title><link>http://www.junta42.com/content/UPS_Compass_Magazine_A_Success_Story</link><description><![CDATA[Details of a presentation by Kirk Cheyfitz from Story Worldwide about the transformation and creation of UPS magazine Compass. This posts talks about some of the results, and how the mixture of journalism and marketing is the key to marketing's ]]></description><guid>http://www.junta42.com/content/UPS_Compass_Magazine_A_Success_Story</guid><pubDate>Wed, 10 Sep 2008 12:27:38 EST</pubDate></item><item><title>New to B2B internet marketing? Start with content</title><link>http://www.junta42.com/content/New_to_B2B_internet_marketing_Start_with_content</link><description><![CDATA[Excellent starter for b2b companies seeking results with content via the web. "B2B companies are still relatively new to internet marketing.  But even an entrenched, traditional firm can successfully implement an internet marketing strategy with dramatic ]]></description><guid>http://www.junta42.com/content/New_to_B2B_internet_marketing_Start_with_content</guid><pubDate>Wed, 18 Jul 2007 15:05:40 EST</pubDate></item><item><title>Web 2.0 catching on quickly with b-to-b marketers</title><link>http://www.junta42.com/content/Web_2_0_catching_on_quickly_with_b_to_b_marketers</link><description><![CDATA[An overview of how b2b marketers are tackling Web 2.0 technologies. Also includes some interesting polling data. "A new survey of b-to-b marketers released this month found they are increasingly using Web 2.0 technologies in campaigns, with 31% having initiated pilot campaigns, 28% using them on an ad hoc basis and another 42% rolling them out to their teams, divisions or entire ]]></description><guid>http://www.junta42.com/content/Web_2_0_catching_on_quickly_with_b_to_b_marketers</guid><pubDate>Wed, 18 Jul 2007 17:11:58 EST</pubDate></item><item><title>Your Most Profitable Strategy: Focus on Current Customers</title><link>http://www.junta42.com/content/Your_Most_Profitable_Strategy_Focus_on_Current_Customers</link><description><![CDATA[An overview of the book "Managing Business-to-Business Marketing Communications" that uncovers a marketer's most profitable ongoing strategy - to focus on current customers. It costs five times as much to acquire a new customer versus keeping an existing customer. This article discusses how to use content marketing to keep customers ]]></description><guid>http://www.junta42.com/content/Your_Most_Profitable_Strategy_Focus_on_Current_Customers</guid><pubDate>Mon, 27 Aug 2007 14:24:50 EST</pubDate></item><item><title>4 Steps to Evolve from Marketer to Publisher</title><link>http://www.junta42.com/content/4_Steps_to_Evolve_from_Marketer_to_Publisher</link><description><![CDATA[The role of the marketer has evolved to the role of marketer/publisher, especially for smaller businesses and those in business-to-business markets. In this article, learn why this has happened, and how approaching your customers from a publisher and content marketing perspective can change the dynamics of your ]]></description><guid>http://www.junta42.com/content/4_Steps_to_Evolve_from_Marketer_to_Publisher</guid><pubDate>Wed, 31 Oct 2007 17:53:44 EST</pubDate></item><item><title>27 Ideas for Better B2B Campaigns</title><link>http://www.junta42.com/content/27_Ideas_for_Better_B2B_Campaigns</link><description><![CDATA[Presented at the Direct Marketing to Business conference in Chicago in September, just one or two of these nuggets of wisdom can jump start your creative ]]></description><guid>http://www.junta42.com/content/27_Ideas_for_Better_B2B_Campaigns</guid><pubDate>Tue, 26 Feb 2008 14:25:59 EST</pubDate></item><item><title>B-to-b buying shows that the buyers with influence are a moving marketing target</title><link>http://www.junta42.com/content/B_to_b_buying_shows_that_the_buyers_with_influence_are_a_moving_marketing_target</link><description><![CDATA[As we talk to companies throughout the U.S. and Europe, we see almost total acceptance that every day, behind-the-scenes influencers are affecting sales decisions worth billions of dollars. It's usually the sales force that has opened the eyes of the marketing team to this in the first ]]></description><guid>http://www.junta42.com/content/B_to_b_buying_shows_that_the_buyers_with_influence_are_a_moving_marketing_target</guid><pubDate>Wed, 26 Mar 2008 13:19:28 EST</pubDate></item><item><title>Generating Qualified Traffic on the Web</title><link>http://www.junta42.com/content/Generating_Qualified_Traffic_on_the_Web</link><description><![CDATA[All Website traffic is not created equal. If your Website traffic isn't highly qualified, 1,000 visitors can translate into as little as one customer, or even no customers. To be able to convert your Website visitors to customers, you need to get more of the right kind of traffic coming to your Website. If you're an industrial company, the right traffic includes only the industrial buyers and engineers who are looking for what you sell, and are ready to buy once they find ]]></description><guid>http://www.junta42.com/content/Generating_Qualified_Traffic_on_the_Web</guid><pubDate>Thu, 23 Aug 2007 20:39:52 EST</pubDate></item><item><title>Get the CAD Advantage</title><link>http://www.junta42.com/content/Get_the_CAD_Advantage</link><description><![CDATA[Having a Website that delivers the in-depth information industrial buyers expect is more critical than ever. Engineers, designers, and architects look online for CAD drawings when they are specifying products during the design stage. And since engineers, designers, and architects heavily influence buying decisions, putting your CAD drawings online will help you grow your business. Find out how providing downloadable CAD drawings on your Website will keep buyers coming back time and ]]></description><guid>http://www.junta42.com/content/Get_the_CAD_Advantage</guid><pubDate>Thu, 23 Aug 2007 20:41:43 EST</pubDate></item><item><title>"Hugging Customers (Not Trees):" Great Blog from Sun Microsystems CEO</title><link>http://www.junta42.com/content/Hugging_Customers_Not_Trees_Great_Blog_from_Sun_Microsystems_CEO</link><description><![CDATA[You don't have to be a techie to appreciate Sun Microsystems blogging strategy. In fact, you'll be amazed at the wonderful blog post by their CEO, Jonathan Schwartz that lures us smoothly into an understanding of a critical design decision that minimizes energy waste--for the benefit of their ]]></description><guid>http://www.junta42.com/content/Hugging_Customers_Not_Trees_Great_Blog_from_Sun_Microsystems_CEO</guid><pubDate>Wed, 24 Oct 2007 15:59:40 EST</pubDate></item><item><title> Want to Reach C-Level Executives? Then You’d Better Be Online!</title><link>http://www.junta42.com/content/Want_to_Reach_C_Level_Executives_Then_You_d_Better_Be_Online</link><description><![CDATA[Many of us have the image of top executives mired in a print universe.  We may have supposed that these senior leaders had neither the time nor the inclination to spend on the Internet.  It turns out that that is a mistaken assumption which may be getting in the way of successful marketing efforts.

So, if you’re not using the Web to reach and influence sea level executives you are missing a very important trend and ]]></description><guid>http://www.junta42.com/content/Want_to_Reach_C_Level_Executives_Then_You_d_Better_Be_Online</guid><pubDate>Sat, 24 May 2008 12:54:58 EST</pubDate></item><item><title>#1 Customer Centric Requirement for B2B Tech Companies</title><link>http://www.junta42.com/content/1_Customer_Centric_Requirement_for_B2B_Tech_Companies</link><description><![CDATA[How committed to your customers' needs would your customers say you are? That's the biggest requirement for ongoing B2B tech vendor relationships, according to a new study by the CMO Council. If you're feeling secure, take a look - only 7% of IT buyers interviewed said their IT vendors understand and are aligned with their ]]></description><guid>http://www.junta42.com/content/1_Customer_Centric_Requirement_for_B2B_Tech_Companies</guid><pubDate>Fri, 28 Dec 2007 16:11:10 EST</pubDate></item><item><title>Lead Management Will Never Be The Same Again</title><link>http://www.junta42.com/content/Lead_Management_Will_Never_Be_The_Same_Again</link><description><![CDATA[$300 billion dollars a year. That’s what the 3,000 largest B2B companies in the world spend annually on lead generation, resulting in billions of leads. Yet despite this massive expense, I have yet to find a sales executive who is happy with the number and quality of marketing generated leads.

Jon Miller's blog post goes on to on to discuss the lead management capabilities needed for B2B marketers to close the gap and suggests 7 ways to liberate marketing.

Definitely worth a read to put ...]]></description><guid>http://www.junta42.com/content/Lead_Management_Will_Never_Be_The_Same_Again</guid><pubDate>Thu, 20 Mar 2008 14:46:43 EST</pubDate></item><item><title>The Escalator Pitch, Going Up?</title><link>http://www.junta42.com/content/The_Escalator_Pitch_Going_Up</link><description><![CDATA[The escalator is the new elevator when it comes to pitching and the emerging practice of micro public ]]></description><guid>http://www.junta42.com/content/The_Escalator_Pitch_Going_Up</guid><pubDate>Thu, 22 May 2008 14:28:44 EST</pubDate></item><item><title>Selling to Small Businesses</title><link>http://www.junta42.com/content/Selling_to_Small_Businesses</link><description><![CDATA[Collection of articles, research studies, white papers and other materials on the topic of selling to small ]]></description><guid>http://www.junta42.com/content/Selling_to_Small_Businesses</guid><pubDate>Tue, 4 Sep 2007 01:49:06 EST</pubDate></item><item><title>Business-to-Business Forum 2007 Day 2 "Best Content"</title><link>http://www.junta42.com/content/Business_to_Business_Forum_2007_Day_2_Best_Content</link><description><![CDATA[This website will link you to all the posts from MarketingProfs conference highlights on day 2 of their inaugural event in Chicago.  Each post will take you to a summary of various speakers comments, suggestions and main points.  Presentations for day two include emerging media, B2B marketing, why corporations should blog, branding, and sales processes.   ]]></description><guid>http://www.junta42.com/content/Business_to_Business_Forum_2007_Day_2_Best_Content</guid><pubDate>Wed, 10 Oct 2007 15:08:33 EST</pubDate></item><item><title>Studio Dell - Videos and Podcasts</title><link>http://www.junta42.com/content/Studio_Dell_Videos_and_Podcasts</link><description><![CDATA[This is Dell's microsite primarily designed to keep you up to date on all of the latest technology.  You can view various episodes of downloads from other Dell users, and specify your search to home or small business.  There is even a section for the IT pro.  You can upload your own podcast or video, link to tech tips as well as view stories from other Dell ]]></description><guid>http://www.junta42.com/content/Studio_Dell_Videos_and_Podcasts</guid><pubDate>Tue, 6 Nov 2007 01:37:33 EST</pubDate></item><item><title>The Challenges of B-to-B Database Marketing</title><link>http://www.junta42.com/content/The_Challenges_of_B_to_B_Database_Marketing</link><description><![CDATA[This article on Chief Marketer discusses a survey of business marketers to see how they employ their databases.  They discuss the database marketing application of prospecting and how this can be more challenging in B-to-B.  They look at key findings including where databases are managed, legacy systems vs. modern databases, and database use.  The authors are Ruth P. Stevens and Bernice Grossman. ]]></description><guid>http://www.junta42.com/content/The_Challenges_of_B_to_B_Database_Marketing</guid><pubDate>Wed, 7 Nov 2007 01:42:59 EST</pubDate></item><item><title>B2B Branding: Does it Work?</title><link>http://www.junta42.com/content/B2B_Branding_Does_it_Work</link><description><![CDATA[This article from Harvard Business School Professor John Quelch was originally written on his blog and is reprinted on Harvard Business School Working Knowledge.  The article states that in the top 10 most valuable global brands from Interbrand, we find Microsoft, Intel, IBM, and GE. All generate far more B2B revenues than sales to end consumers.  The article goes on to share common characteristics between these brands such as the CEO being a 'brand cheerleader', and that efforts are focused on ...]]></description><guid>http://www.junta42.com/content/B2B_Branding_Does_it_Work</guid><pubDate>Fri, 30 Nov 2007 02:58:26 EST</pubDate></item><item><title>2008 B2B Marketing Forecast:  Rise in Budgets and Online Spending</title><link>http://www.junta42.com/content/2008_B2B_Marketing_Forecast_Rise_in_Budgets_and_Online_Spending</link><description><![CDATA[Key finding from a study in BtoB magazine that states that most B2B marketers (60 percent) plan to increase their 2008 marketing budgets, but fully 79 percent plan to increase their online marketing budgets.  Includes statistics on customer acquisition, brand awareness, customer retention, social media and website development. ]]></description><guid>http://www.junta42.com/content/2008_B2B_Marketing_Forecast_Rise_in_Budgets_and_Online_Spending</guid><pubDate>Sat, 5 Jan 2008 01:42:04 EST</pubDate></item><item><title>For Local/B2B, Organic May Be Better Than PPC</title><link>http://www.junta42.com/content/For_Local_B2B_Organic_May_Be_Better_Than_PPC</link><description><![CDATA[Research from Francis SEO suggests b2b customers overwhelmingly ignore PPC ads in favor of organic listings.  Includes link to tutorial about ways to optimize your local business' website for better visibility in organic search results. ]]></description><guid>http://www.junta42.com/content/For_Local_B2B_Organic_May_Be_Better_Than_PPC</guid><pubDate>Mon, 21 Jan 2008 02:38:31 EST</pubDate></item><item><title>Dealing with the downturn :: BtoB Magazine</title><link>http://www.junta42.com/content/Dealing_with_the_downturn_BtoB_Magazine</link><description><![CDATA[Results from a survey of 684 b to b marketers from the end of January (2008).  Indicates percentage that will be adjusting budgets and if it is due to recession or other factors.  Also includes areas where companies will reduce or increase spending.  Such areas include print, online, broadcasting, direct and ]]></description><guid>http://www.junta42.com/content/Dealing_with_the_downturn_BtoB_Magazine</guid><pubDate>Sun, 9 Mar 2008 18:25:18 EST</pubDate></item><item><title>Blurb Launches B3 - A New Business-to-Business Membership Program</title><link>http://www.junta42.com/content/Blurb_Launches_B3_A_New_Business_to_Business_Membership_Program</link><description><![CDATA[B3, the Blurb Business to Business program will a Workflow feature, which provides a higher degree of color control and consistency across book orders.  This press release defines all the features that this new program will launch ]]></description><guid>http://www.junta42.com/content/Blurb_Launches_B3_A_New_Business_to_Business_Membership_Program</guid><pubDate>Fri, 4 Apr 2008 02:12:03 EST</pubDate></item><item><title> NetMarketing panelists tackle lead generation, content issues</title><link>http://www.junta42.com/content/NetMarketing_panelists_tackle_lead_generation_content_issues</link><description><![CDATA[Panelists who spoke at BtoB’s NetMarketing Breakfast said that providing useful content and listening to users will produce better results for marketers tracking online lead generation.  Includes examples and comments from CareerBuilder.com and ]]></description><guid>http://www.junta42.com/content/NetMarketing_panelists_tackle_lead_generation_content_issues</guid><pubDate>Thu, 22 May 2008 20:26:25 EST</pubDate></item><item><title>B2B Marketing Fast Fixes</title><link>http://www.junta42.com/content/B2B_Marketing_Fast_Fixes</link><description><![CDATA[Perspectives and highlights from the webinar presented by  MarketingSherpa titled Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads.  Written by Tom Pick, it includes links to the slides and the audio from the ]]></description><guid>http://www.junta42.com/content/B2B_Marketing_Fast_Fixes</guid><pubDate>Tue, 15 Jul 2008 01:33:14 EST</pubDate></item><item><title>Does Your Website Engage Buyers?</title><link>http://www.junta42.com/content/Does_Your_Website_Engage_Buyers</link><description><![CDATA[Shawn Fitzgerald, Product Manager for ThomasNet’s Web Solutions, explains why industrial marketers should evaluate and design their websites from their customers’ perspectives.  ]]></description><guid>http://www.junta42.com/content/Does_Your_Website_Engage_Buyers</guid><pubDate>Fri, 18 Jul 2008 11:41:55 EST</pubDate></item><item><title>Xerox 1:1 Lab Direct Mail Microsite</title><link>http://www.junta42.com/content/Xerox_1_1_Lab_Direct_Mail_Microsite</link><description><![CDATA[Through the Xerox 1to1 lab program they have proven that individually relevant direct mail results into higher response and increased revenue in comparison to mass marketing. Click this link to visit the 1to1 lab web site to see how companies have improved their direct marketing with relevant data-driven programs. Results such as increased revenue, higher profit margins, increased customer lifetime value, to name a few are documented in detailed case ]]></description><guid>http://www.junta42.com/content/Xerox_1_1_Lab_Direct_Mail_Microsite</guid><pubDate>Sun, 27 Jul 2008 00:56:16 EST</pubDate></item><item><title>Business greeting card Tips to help busy Execs connect with clients</title><link>http://www.junta42.com/content/Business_greeting_card_Tips_to_help_busy_Execs_connect_with_clients</link><description><![CDATA[Composing a note worth reading and worth sending is the key to effectively using the business greeting card. LongTermClients.com employs Personal Note Coaches as customer service people. Here are some important business greeting card ]]></description><guid>http://www.junta42.com/content/Business_greeting_card_Tips_to_help_busy_Execs_connect_with_clients</guid><pubDate>Thu, 25 Oct 2007 19:39:13 EST</pubDate></item><item><title>On-demand Webinar: Three Ways to Deliver Better Leads from Your 2008 Marketing Budget </title><link>http://www.junta42.com/content/On_demand_Webinar_Three_Ways_to_Deliver_Better_Leads_from_Your_2008_Marketing_Budget</link><description><![CDATA[A panel of expert marketers discusses adding layers of sophistication to BtoB marketing plans in three key areas: Move your Web 2.0 strategy from talk to action by incorporating social media into your marketing plan. Make the whole greater than the sum of its parts with proven strategies for planning and integration (which helped a technology company generate thousands of high-quality leads from its Webinar program). Get smarter, faster about what’s working and what’s not with information on ...]]></description><guid>http://www.junta42.com/content/On_demand_Webinar_Three_Ways_to_Deliver_Better_Leads_from_Your_2008_Marketing_Budget</guid><pubDate>Mon, 12 Nov 2007 15:07:03 EST</pubDate></item><item><title>Five Must-Do Actions for Managing Successful Lead Generation</title><link>http://www.junta42.com/content/Five_Must_Do_Actions_for_Managing_Successful_Lead_Generation</link><description><![CDATA[Your goal as a BtoB marketer is clear: Identify more qualified leads and maximize the efficiency of engagements so your sales team can deliver revenue. You may have the tactical elements of lead generation in place. You may have developed an effective sales process. But do you have the critical components that tie the two together to optimize your lead marketing? This Webinar will help you pull the pieces together. NOTE: This link requires a form ]]></description><guid>http://www.junta42.com/content/Five_Must_Do_Actions_for_Managing_Successful_Lead_Generation</guid><pubDate>Mon, 12 Nov 2007 15:12:07 EST</pubDate></item><item><title>(On-demand Webinar) Six Principles for Better Demand-Generation Tactics (BtoB)</title><link>http://www.junta42.com/content/On_demand_Webinar_Six_Principles_for_Better_Demand_Generation_Tactics_BtoB</link><description><![CDATA[The 2007 Demand Creation Tactics Survey from SiriusDecisions reveals BtoB marketers can't point to a single tactic driving better demand-creation results than in the previous year. This means even if your organization can figure out the right tactics to use, you're probably not using them strategically to get optimal results. Register for this Webinar to learn about a "strategy of tactics" designed to help BtoB marketers get better at demand generation—instead of repeating the same tactics over ...]]></description><guid>http://www.junta42.com/content/On_demand_Webinar_Six_Principles_for_Better_Demand_Generation_Tactics_BtoB</guid><pubDate>Mon, 12 Nov 2007 15:15:04 EST</pubDate></item><item><title>B2B Benchmarking for 2007: Key Findings for Business Technology Marketers</title><link>http://www.junta42.com/content/B2B_Benchmarking_for_2007_Key_Findings_for_Business_Technology_Marketers</link><description><![CDATA[Put aside the guesswork and get direct, research-based marketing information that you can put into action immediately. MarketingSherpa specializes in collecting and disseminating practical knowledge for marketers. In this Webinar, President Anne Holland and Research Director Stefan Tornquist pass along some of the firm's most important discoveries from MarketingSherpa's Business Technology Marketing Benchmark ]]></description><guid>http://www.junta42.com/content/B2B_Benchmarking_for_2007_Key_Findings_for_Business_Technology_Marketers</guid><pubDate>Wed, 14 Nov 2007 18:20:56 EST</pubDate></item><item><title>Benchmarking 101: What's the Big Deal? </title><link>http://www.junta42.com/content/Benchmarking_101_What_s_the_Big_Deal</link><description><![CDATA[This article discusses what Benchmarking is, who does it, and why organizations should ]]></description><guid>http://www.junta42.com/content/Benchmarking_101_What_s_the_Big_Deal</guid><pubDate>Wed, 14 Nov 2007 18:30:03 EST</pubDate></item></channel></rss>
