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<rss version="2.0"><channel><title>Latest Content Marketing 101 articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Sat, 30 Aug 2008 01:22:03 EST</pubDate><item><title>Content Marketing Manifesto</title><link>http://www.junta42.com/content/Content_Marketing_Manifesto</link><description><![CDATA[Larry Chase delivers eight solid ways to execute content marketing programs online, including SEO, contests, integrated programs, user-generated content, video and public relations.

Chase makes a point here that many overlook: "Though people seldom admit it, they like to be pitched to, so long as the pitch is well-targeted and ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Manifesto</guid><pubDate>Sat, 30 Jun 2007 12:55:59 EST</pubDate></item><item><title>Custom Media Vs. Content Marketing</title><link>http://www.junta42.com/content/Custom_Media_Vs._Content_Marketing</link><description><![CDATA[A Junta42 blog extra, including research, on whether the phrase custom media works better than content marketing - or does content marketing take the ]]></description><guid>http://www.junta42.com/content/Custom_Media_Vs._Content_Marketing</guid><pubDate>Sun, 1 Jul 2007 23:58:17 EST</pubDate></item><item><title>Bringing Sexy Back - The Eight Steps to Content Marketing Bliss</title><link>http://www.junta42.com/content/Bringing_Sexy_Back_-_The_Eight_Steps_to_Content_Marketing_Bliss</link><description><![CDATA[Joe Pulizzi discusses the eight steps that can put your content marketing program in high gear. Some of the eight steps include: Dedicating editorial resources, allowing feedback at all costs, experimentation and investing in ]]></description><guid>http://www.junta42.com/content/Bringing_Sexy_Back_-_The_Eight_Steps_to_Content_Marketing_Bliss</guid><pubDate>Mon, 2 Jul 2007 00:07:02 EST</pubDate></item><item><title>Questions to Ask Before Launching</title><link>http://www.junta42.com/content/Questions_to_Ask_Before_Launching</link><description><![CDATA[CPC provides a series of steps and questions that you should consider before launching a content marketing initiative, starting with, What are the Goals of the ]]></description><guid>http://www.junta42.com/content/Questions_to_Ask_Before_Launching</guid><pubDate>Mon, 2 Jul 2007 12:51:47 EST</pubDate></item><item><title>Definition of Custom Publishing - CPC</title><link>http://www.junta42.com/content/Definition_of_Custom_Publishing_-_CPC</link><description><![CDATA[The official definition of custom publishing, as provided by the Custom Publishing ]]></description><guid>http://www.junta42.com/content/Definition_of_Custom_Publishing_-_CPC</guid><pubDate>Mon, 2 Jul 2007 12:53:24 EST</pubDate></item><item><title>Customer Publishing FAQs</title><link>http://www.junta42.com/content/Customer_Publishing_FAQs</link><description><![CDATA[A nice overview of FAQs provided by the APA, UK's Association of Custom Publishers. Includes UK research and what makes a good custom ]]></description><guid>http://www.junta42.com/content/Customer_Publishing_FAQs</guid><pubDate>Mon, 2 Jul 2007 13:05:50 EST</pubDate></item><item><title>The Art of the Free Sample - Content Survival Tips</title><link>http://www.junta42.com/content/The_Art_of_the_Free_Sample_Content_Survival_Tips</link><description><![CDATA[Giving away free content is not just something nice to do for customers and prospects anymore...it's marketing survival.  What's your free ]]></description><guid>http://www.junta42.com/content/The_Art_of_the_Free_Sample_Content_Survival_Tips</guid><pubDate>Mon, 21 Jul 2008 16:57:29 EST</pubDate></item><item><title>Content Marketing Success at 4 Companies - IBM, Siemens, CIT and Information Builders</title><link>http://www.junta42.com/content/Content_Marketing_Success_at_4_Companies_IBM_Siemens_CIT_and_Information_Builders</link><description><![CDATA[These four companies get it. They get the fact that the marketer is in control, and to be part of the conversation, they have to create relevant and compelling content consistently, and in multiple formats.

Includes detailed notes from the breakfast event, and how each look at content and measurement of engagement or lead ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Success_at_4_Companies_IBM_Siemens_CIT_and_Information_Builders</guid><pubDate>Wed, 26 Mar 2008 14:37:42 EST</pubDate></item><item><title>How to Thrive - Not Just Survive -This Economy with Brilliant Marketing (Free Report)</title><link>http://www.junta42.com/content/How_to_Thrive_Not_Just_Survive_This_Economy_with_Brilliant_Marketing_Free_Report</link><description><![CDATA[Excellent post and report from Joyce McKee.  Joyce talks about the Marketing Mandate, which are five musts for your marketing, including:

1. Keep current customers delighted
2. Become creative – brilliant – in your marketing activities
3. Measure all marketing activity – if it cannot be measured, think about discontinuing it.
4. Track EVERY lead
5. Tap into the power of face-to-face ]]></description><guid>http://www.junta42.com/content/How_to_Thrive_Not_Just_Survive_This_Economy_with_Brilliant_Marketing_Free_Report</guid><pubDate>Wed, 23 Apr 2008 14:15:22 EST</pubDate></item><item><title>Content Marketing Case - Why Lease When You Can Buy?</title><link>http://www.junta42.com/content/Content_Marketing_Case_Why_Lease_When_You_Can_Buy</link><description><![CDATA[A great content strategy does not happen overnight, but it's very similar to buying and building your house. The more investment in skilled builders (journalists, content experts, custom publishers), the better your house will look (customer relationships, loyalty and increased sales).

There are always situations where leasing works, but if you can buy the asset of content, and you know that, if done correctly, the asset will grow in value, why would you ever miss out on that ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Case_Why_Lease_When_You_Can_Buy</guid><pubDate>Wed, 30 Apr 2008 00:57:20 EST</pubDate></item><item><title>Content Marketing, Musicians and Growing Your Business with Free Content</title><link>http://www.junta42.com/content/Content_Marketing_Musicians_and_Growing_Your_Business_with_Free_Content</link><description><![CDATA[The basic content marketing process is alarmingly simple, yet extremely effective.  All businesses of any size can take these simple steps and use them to grow their business.  Don't get complicated.  Just create valuable, relevant and compelling content for your target audience, give it away for free, and give ample opportunities for them to get involved with you on a more personal, consistent ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Musicians_and_Growing_Your_Business_with_Free_Content</guid><pubDate>Fri, 16 May 2008 16:08:33 EST</pubDate></item><item><title>5 Important, Yet Often Overlooked, Content and Conversation Marketing Questions</title><link>http://www.junta42.com/content/5_Important_Yet_Often_Overlooked_Content_and_Conversation_Marketing_Questions</link><description><![CDATA[Every business, no matter what size, should be continually asking themselves these questions in order to be part of the customer ]]></description><guid>http://www.junta42.com/content/5_Important_Yet_Often_Overlooked_Content_and_Conversation_Marketing_Questions</guid><pubDate>Thu, 3 Jul 2008 15:01:48 EST</pubDate></item><item><title>Content Strategies from BuyerZone - a Q&amp;A with editorial manager Jeremy Sacco</title><link>http://www.junta42.com/content/Content_Strategies_from_BuyerZone_a_Q_A_with_editorial_manager_Jeremy_Sacco</link><description><![CDATA[Some excellent detail on how BuyerZone uses content to drive its business, as well as how important their content process is integrated with their SEO ]]></description><guid>http://www.junta42.com/content/Content_Strategies_from_BuyerZone_a_Q_A_with_editorial_manager_Jeremy_Sacco</guid><pubDate>Wed, 9 Jul 2008 22:55:53 EST</pubDate></item><item><title>42 Custom Publishing Techniques</title><link>http://www.junta42.com/content/42_Custom_Publishing_Techniques</link><description><![CDATA[Junta42 article that includes 42 ways to distribute and market your content, with corresponding examples next to each one. Includes traditional distribution mechanisms such as custom magazines and newsletters, as well as new technology such as web content portals and social media ]]></description><guid>http://www.junta42.com/content/42_Custom_Publishing_Techniques</guid><pubDate>Mon, 11 Feb 2008 18:46:15 EST</pubDate></item><item><title>Content Gone Awry</title><link>http://www.junta42.com/content/Content_Gone_Awry</link><description><![CDATA[Junta42 guest blogger Michael Buller from The Pohly Company provides keen insight into why valuable and relevant (and targeted) content is the only way to ]]></description><guid>http://www.junta42.com/content/Content_Gone_Awry</guid><pubDate>Thu, 14 Feb 2008 15:20:00 EST</pubDate></item><item><title>Article Marketing 101 – Class is in Session</title><link>http://www.junta42.com/content/Article_Marketing_101_Class_is_in_Session</link><description><![CDATA[You should consider taking a two pronged approach to building links. The first method for building links is through submissions of your site to quality webs directories. Every link you get to your site is not only a vote in popularity, but also a doorway for traffic. Every quality link you can get through directory submissions will bring more relevance to your ]]></description><guid>http://www.junta42.com/content/Article_Marketing_101_Class_is_in_Session</guid><pubDate>Tue, 19 Feb 2008 16:32:38 EST</pubDate></item><item><title>Luring customers with content</title><link>http://www.junta42.com/content/Luring_customers_with_content</link><description><![CDATA[There will always be a place for direct mail in the years to come, but personalization without valuable content will be destined for the trash. Those brands that take the high road will find profitable customer relationships that drive business ]]></description><guid>http://www.junta42.com/content/Luring_customers_with_content</guid><pubDate>Thu, 13 Mar 2008 01:53:13 EST</pubDate></item><item><title>Like it or Not, Information Must Be Your Product</title><link>http://www.junta42.com/content/Like_it_or_Not_Information_Must_Be_Your_Product</link><description><![CDATA[Although each organization executes the content process differently, there seems to be one key differentiator between those organizations who are successfully changing behavior through content and those that aren't: Information as a product.

Whether you sell products or services, the new rules of marketing require that, along with everything else you sell, the process of delivering consistently valuable information must be considered throughout the organization as, yes, a ]]></description><guid>http://www.junta42.com/content/Like_it_or_Not_Information_Must_Be_Your_Product</guid><pubDate>Fri, 14 Mar 2008 14:38:59 EST</pubDate></item><item><title>Is the Main Job of Marketing Today Publishing?</title><link>http://www.junta42.com/content/Is_the_Main_Job_of_Marketing_Today_Publishing</link><description><![CDATA[A summary from a recent BtoB NetMarketing breakfast: Leading marketing organizations such as IBM and Siemens are focusing the majority of their time, attention and resources on the creation and distribution of their own content to customers and ]]></description><guid>http://www.junta42.com/content/Is_the_Main_Job_of_Marketing_Today_Publishing</guid><pubDate>Tue, 25 Mar 2008 13:46:08 EST</pubDate></item><item><title>eMarketer CEO: Turning Ads to Content Most Important Transformation for 2008</title><link>http://www.junta42.com/content/eMarketer_CEO_Turning_Ads_to_Content_Most_Important_Transformation_for_2008</link><description><![CDATA[Mr. Ramsey includes three hidden trends in his latest post, concluding with the third trend (content marketing - or advertisers turning ads into content) as having the most important transformation on marketing.

What Mr. Ramsey states is a perfect representation of what is going on in today's marketing. It also shows that there is a significant opportunity for businesses to take advantage of this ]]></description><guid>http://www.junta42.com/content/eMarketer_CEO_Turning_Ads_to_Content_Most_Important_Transformation_for_2008</guid><pubDate>Tue, 15 Jan 2008 16:53:36 EST</pubDate></item><item><title>Content Marketing. Who's on board?</title><link>http://www.junta42.com/content/Content_Marketing_Whos_on_board</link><description><![CDATA[Whilst the economic outlook might be doom and gloom, the content marketing bandwagon is rolling at full speed. It’s filling up with enthusiastic new supporters at every stop, and gathering pace towards its destination in marketing ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Whos_on_board</guid><pubDate>Thu, 24 Jan 2008 07:59:48 EST</pubDate></item><item><title>Why I don’t like or use the term ‘content marketing’ (except when a potential client wants some)</title><link>http://www.junta42.com/content/Why_I_don_t_like_or_use_the_term_content_marketing_except_when_a_potential_client_wants_some</link><description><![CDATA[Very interesting post from Rex Hammock at rexblog on why he doesn't favor usage of the term content marketing.  Check it out for ]]></description><guid>http://www.junta42.com/content/Why_I_don_t_like_or_use_the_term_content_marketing_except_when_a_potential_client_wants_some</guid><pubDate>Thu, 24 Jan 2008 16:03:31 EST</pubDate></item><item><title>Content Meets the Purchase Funnel</title><link>http://www.junta42.com/content/Content_Meets_the_Purchase_Funnel</link><description><![CDATA[This traditionally slow post-holiday lull is a good time for online retailers to improve their marketing. One area of opportunity is enriching content to support the purchase process. Content consumes 47 percent of users' time online, more than three times the amount spent online with actual commerce sites, according to 2007 research from the Online Publishers Association and Nielsen Net//Ratings.

Because consumer's needs vary based on where they are in the decision process, use the purchase ...]]></description><guid>http://www.junta42.com/content/Content_Meets_the_Purchase_Funnel</guid><pubDate>Wed, 30 Jan 2008 16:03:48 EST</pubDate></item><item><title>What Can $2.7 Million Buy You in Content?</title><link>http://www.junta42.com/content/What_Can_2_7_Million_Buy_You_in_Content</link><description><![CDATA[Not that we all have marketing budgets to support a 30 second ad spot during Super Bowl 42 at an average of $2.7 million, but I started to think of how much great content could be bought with that kind of money. Here are just some interesting facts about how much you can buy in content initiatives for that kind of ]]></description><guid>http://www.junta42.com/content/What_Can_2_7_Million_Buy_You_in_Content</guid><pubDate>Mon, 4 Feb 2008 14:27:50 EST</pubDate></item><item><title>Six Key Principles to Content Promotion</title><link>http://www.junta42.com/content/Six_Key_Principles_to_Content_Promotion</link><description><![CDATA[As you prepare to drive your customers to do one of the four outcomes above, remember these six basic principles of content promotion. Some are simple and often overlooked. Keep these handy as you launch your content marketing ]]></description><guid>http://www.junta42.com/content/Six_Key_Principles_to_Content_Promotion</guid><pubDate>Wed, 6 Feb 2008 21:48:24 EST</pubDate></item><item><title>Content Marketing Strategy Trumps a Search Marketing Strategy</title><link>http://www.junta42.com/content/Content_Marketing_Strategy_Trumps_a_Search_Marketing_Strategy</link><description><![CDATA[Some discussion on how content marketing and search marketing are related, and why a content marketing strategy must come first in all marketing planning...even before a search marketing ]]></description><guid>http://www.junta42.com/content/Content_Marketing_Strategy_Trumps_a_Search_Marketing_Strategy</guid><pubDate>Fri, 26 Oct 2007 18:04:17 EST</pubDate></item><item><title> So you’re a “media” company now: A Checklist for the Corporate Media Strategy</title><link>http://www.junta42.com/content/So_you_re_a_media_company_now_A_Checklist_for_the_Corporate_Media_Strategy</link><description><![CDATA[Excellent starter checklist by Jeremiah Owyang on what you need to consider when launching your content marketing effort. The list includes strategic questions, integration questions and type of content ]]></description><guid>http://www.junta42.com/content/So_you_re_a_media_company_now_A_Checklist_for_the_Corporate_Media_Strategy</guid><pubDate>Thu, 1 Nov 2007 13:10:38 EST</pubDate></item><item><title>How Poor Marketing Kills Great Content</title><link>http://www.junta42.com/content/How_Poor_Marketing_Kills_Great_Content</link><description><![CDATA[It's usually not creating great web or print content that's the problem, it's poor marketing of the great content. Here are some reasons why and how to fix ]]></description><guid>http://www.junta42.com/content/How_Poor_Marketing_Kills_Great_Content</guid><pubDate>Wed, 5 Dec 2007 15:32:56 EST</pubDate></item><item><title>Five Tips to Improve Sales with Content</title><link>http://www.junta42.com/content/Five_Tips_to_Improve_Sales_with_Content</link><description><![CDATA[Most small off-line businesses do not think seriously about driving sales through their website. Little do these organizations realize that your website may be your most important asset now and into the future.  Here is a Contracting Business story that provides good insight into content steps for businesses of any ]]></description><guid>http://www.junta42.com/content/Five_Tips_to_Improve_Sales_with_Content</guid><pubDate>Tue, 18 Dec 2007 19:55:55 EST</pubDate></item><item><title>Seth Godin: "Content Marketing is the Only Marketing Left" and 10 New Marketing Lessons</title><link>http://www.junta42.com/content/Seth_Godin_Content_Marketing_is_the_Only_Marketing_Left_and_10_New_Marketing_Lessons</link><description><![CDATA[Key takeaways from Seth Godin's audio book tour that includes his take on the world of new media and why content marketing is the only real marketing left. Includes thoughts on the marketing revolution, starting a blog and how to spend $5 million ]]></description><guid>http://www.junta42.com/content/Seth_Godin_Content_Marketing_is_the_Only_Marketing_Left_and_10_New_Marketing_Lessons</guid><pubDate>Mon, 14 Jan 2008 18:42:25 EST</pubDate></item><item><title>eMarketer CEO: "Advertisers must turn Ads into Content"</title><link>http://www.junta42.com/content/eMarketer_CEO_Advertisers_must_turn_Ads_into_Content</link><description><![CDATA[CEO and co-founder of New York-based eMarketer Geoff Ramsey states that "...advertisers and their agencies who want to engage with today’s consumers will have to start turning their ads into content. Ultimately, they will need to be able to produce content that is so compelling, relevant and entertaining that consumers will seek it out and want to share it with others. The new ad model is about creating great content and finding clever ways to embed it in the fabric of communities and content ...]]></description><guid>http://www.junta42.com/content/eMarketer_CEO_Advertisers_must_turn_Ads_into_Content</guid><pubDate>Mon, 14 Jan 2008 23:53:22 EST</pubDate></item><item><title>Building an Authority Resource</title><link>http://www.junta42.com/content/Building_an_Authority_Resource</link><description><![CDATA[Takes a step-by-step look at how a business can create an authority resource through the use of research and content. Details include research, planning, design, and content upload. Once each step is complete, the article reviews the need for a comprehensive marketing ]]></description><guid>http://www.junta42.com/content/Building_an_Authority_Resource</guid><pubDate>Thu, 27 Sep 2007 12:28:21 EST</pubDate></item><item><title>4 Content Marketing Essentials for Every Business</title><link>http://www.junta42.com/content/4_Content_Marketing_Essentials_for_Every_Business</link><description><![CDATA[Four content-related activities that every business must consider whether you are a veteran custom publishing organization or a start-up small business. The four activities include a blog, hiring an editor or customer publisher, launching a microsite, and developing a white paper program. Also included is a case for print ]]></description><guid>http://www.junta42.com/content/4_Content_Marketing_Essentials_for_Every_Business</guid><pubDate>Thu, 4 Oct 2007 14:16:17 EST</pubDate></item><item><title>The Importance of Internal Marketing on the Brand</title><link>http://www.junta42.com/content/The_Importance_of_Internal_Marketing_on_the_Brand</link><description><![CDATA[Discussion about the importance of internal marketing and communications with references to Bill Taylor at HBR and Don Schultz. Uncovers the root problem with too much focus on external marketing and discusses some solutions to communicating the value of your brand to your ]]></description><guid>http://www.junta42.com/content/The_Importance_of_Internal_Marketing_on_the_Brand</guid><pubDate>Tue, 9 Oct 2007 14:43:42 EST</pubDate></item><item><title>Blog Carnival - The Best of Content Marketing</title><link>http://www.junta42.com/content/Blog_Carnival_The_Best_of_Content_Marketing</link><description><![CDATA[A blog post to some of the best information on content marketing available.  Includes custom publishing strategy, internal communication, links to free eBook, email best practices and ]]></description><guid>http://www.junta42.com/content/Blog_Carnival_The_Best_of_Content_Marketing</guid><pubDate>Tue, 16 Oct 2007 15:13:38 EST</pubDate></item><item><title>16 Questions to Ask Before Launching a Content Marketing or Custom Publishing Project</title><link>http://www.junta42.com/content/16_Questions_to_Ask_Before_Launching_a_Content_Marketing_or_Custom_Publishing_Project</link><description><![CDATA[Follows the B.E.S.T. content test for launching a content marketing or custom publishing initiative (print or web, magazine or microsite).  The questions follow criteria on whether the content initiative follows the 4 pillars of Behavioral, Essential, Strategic and ]]></description><guid>http://www.junta42.com/content/16_Questions_to_Ask_Before_Launching_a_Content_Marketing_or_Custom_Publishing_Project</guid><pubDate>Wed, 17 Oct 2007 15:47:46 EST</pubDate></item><item><title>42 Content Building Ways to Attract and Retain Customers</title><link>http://www.junta42.com/content/42_Content_Building_Ways_to_Attract_and_Retain_Customers</link><description><![CDATA[Valuable and relevant content delivered to prospects and customers (called content marketing or custom publishing) is one of the best marketing methods on the planet. Here are 42 ways you can generate great content for your ]]></description><guid>http://www.junta42.com/content/42_Content_Building_Ways_to_Attract_and_Retain_Customers</guid><pubDate>Sat, 20 Oct 2007 01:41:04 EST</pubDate></item><item><title>GSD&amp;M Preps BMW for Joost Debut </title><link>http://www.junta42.com/content/GSD_M_Preps_BMW_for_Joost_Debut</link><description><![CDATA[Added GSD&M associate media director Janice Suter, "We see different opportunities to interact with [consumers through] the advertising, from interstitials to long-form branded content, that provides an engaging experience. Pre-roll and traditional 30-second spots are not in the ]]></description><guid>http://www.junta42.com/content/GSD_M_Preps_BMW_for_Joost_Debut</guid><pubDate>Fri, 10 Aug 2007 18:11:34 EST</pubDate></item><item><title>Media Companies Are Waiting To Make You a Publisher</title><link>http://www.junta42.com/content/Media_Companies_Are_Waiting_To_Make_You_a_Publisher</link><description><![CDATA[Commentary on a couple posts by Paul Conley on how traditional media companies are transforming themselves into agencies with publishing expertise. Discussion on the opportunities that now exist for marketers to tap into the knowledge base of these publishers to create great content initiatives. ]]></description><guid>http://www.junta42.com/content/Media_Companies_Are_Waiting_To_Make_You_a_Publisher</guid><pubDate>Thu, 23 Aug 2007 14:29:46 EST</pubDate></item><item><title>Content Is King, But What Is It Really?</title><link>http://www.junta42.com/content/Content_Is_King_But_What_Is_It_Really</link><description><![CDATA[Details what content is really made of, and discusses the five essential elements of a content marketing plan. With those five elements of the content equation, a marketer can effectively measure the content or custom publishing program. Includes a ]]></description><guid>http://www.junta42.com/content/Content_Is_King_But_What_Is_It_Really</guid><pubDate>Tue, 4 Sep 2007 14:30:58 EST</pubDate></item></channel></rss>
