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<rss version="2.0"><channel><title>Latest For Publishers articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Sat, 11 Oct 2008 21:35:48 EST</pubDate><item><title>Starting a Custom Publishing Division</title><link>http://www.junta42.com/content/Starting_a_Custom_Publishing_Division</link><description><![CDATA[Jane Ottenberg details seven key points on how a traditional media publisher can and should launch a custom media division.  Her list includes using dedicated resources, training issues, getting the first big win, and ]]></description><guid>http://www.junta42.com/content/Starting_a_Custom_Publishing_Division</guid><pubDate>Sat, 30 Jun 2007 13:58:34 EST</pubDate></item><item><title>Pearl Awards Overview and Entry Form</title><link>http://www.junta42.com/content/Pearl_Awards_Overview_and_Entry_Form</link><description><![CDATA[An overview of the official awards program of the Custom Publishing Council. Includes latest winners and a new entry ]]></description><guid>http://www.junta42.com/content/Pearl_Awards_Overview_and_Entry_Form</guid><pubDate>Mon, 2 Jul 2007 12:58:36 EST</pubDate></item><item><title>When Will the Custom Publishing Bubble Burst?</title><link>http://www.junta42.com/content/When_Will_the_Custom_Publishing_Bubble_Burst</link><description><![CDATA[Article from Publishing Executive magazine detailing ongoing custom spending trends and why the author, Gretel Going from the CPC, believes that the spending frenzy will ]]></description><guid>http://www.junta42.com/content/When_Will_the_Custom_Publishing_Bubble_Burst</guid><pubDate>Mon, 2 Jul 2007 18:27:02 EST</pubDate></item><item><title>Clamor Over Custom</title><link>http://www.junta42.com/content/Clamor_Over_Custom</link><description><![CDATA[Excellent Folio article giving a wide range of industry opinions on what custom media is and where it is heading.  Companies included are Redwood, The Magazine Group, The Pohly Company, Rodale, Pace, Hearst, and Imagination. Cases studies include Continental, enRoute and Kraft Food & ]]></description><guid>http://www.junta42.com/content/Clamor_Over_Custom</guid><pubDate>Tue, 3 Jul 2007 03:39:43 EST</pubDate></item><item><title>Conversation Over Custom Publishing - Don't Be Left Behind</title><link>http://www.junta42.com/content/Conversation_Over_Custom_Publishing_Don_t_Be_Left_Behind</link><description><![CDATA[A back-and-forth between Joe Pulizzi and Jeremy Morris about the state of custom publishing. Key here is that custom publishing is moving into the digital content space fast...and those who don't provide a robust online offering may be left ]]></description><guid>http://www.junta42.com/content/Conversation_Over_Custom_Publishing_Don_t_Be_Left_Behind</guid><pubDate>Sun, 8 Jul 2007 19:24:40 EST</pubDate></item><item><title>Online publications shifting to being marketing-driven?</title><link>http://www.junta42.com/content/Online_publications_shifting_to_being_marketing_driven</link><description><![CDATA[Interesting blurb with a link to a podcast about the staffing changes taking place in online media properties. Where editorial once outnumbered marketing by a hefty margin, publications are now shifting to more a marketing-centric staff.  The article notes that much of this is due to the rise of custom, or vendor-driven, ]]></description><guid>http://www.junta42.com/content/Online_publications_shifting_to_being_marketing_driven</guid><pubDate>Mon, 9 Jul 2007 02:35:05 EST</pubDate></item><item><title>Business publishers defend print, march toward digital</title><link>http://www.junta42.com/content/Business_publishers_defend_print_march_toward_digital</link><description><![CDATA[During American Business Media's Top Management Meeting last week in Chicago several speakers echoed Mark Twain's phrase about reports of his demise, saying the death of print media continues to be greatly exaggerated. Some publishers even reported that their print revenue has grown in the high single-digits this year compared with 2006. ]]></description><guid>http://www.junta42.com/content/Business_publishers_defend_print_march_toward_digital</guid><pubDate>Tue, 13 Nov 2007 01:40:20 EST</pubDate></item><item><title>Are You Ready for the Digital Magazine Explosion?: Interview with Gloria Adams from PennWell</title><link>http://www.junta42.com/content/Are_You_Ready_for_the_Digital_Magazine_Explosion_Interview_with_Gloria_Adams_from_PennWell</link><description><![CDATA[Gloria Adams of PennWell Publishing spoke with Publishing Executive about the benefits of a digital magazine format that she believes is going to “explode,” and why other publishers need to be prepared with their own digital magazine ]]></description><guid>http://www.junta42.com/content/Are_You_Ready_for_the_Digital_Magazine_Explosion_Interview_with_Gloria_Adams_from_PennWell</guid><pubDate>Fri, 15 Feb 2008 18:12:46 EST</pubDate></item><item><title>Facebook to Magazines: Bring Us Your Content</title><link>http://www.junta42.com/content/Facebook_to_Magazines_Bring_Us_Your_Content</link><description><![CDATA[Magazine publishers thinking they can build their own mini-Facebooks to tap the social networking buzz should stop now, says Owen Van Natta, Facebook’s chief revenue officer.

His reason? Your audience already uses Facebook and isn’t going to migrate to your site. ]]></description><guid>http://www.junta42.com/content/Facebook_to_Magazines_Bring_Us_Your_Content</guid><pubDate>Fri, 29 Feb 2008 02:01:56 EST</pubDate></item><item><title>New Custom Publishing Operation</title><link>http://www.junta42.com/content/New_Custom_Publishing_Operation</link><description><![CDATA[Interesting article from Folio magazine on the evolution of the custom publishing operation, specifically focused on traditional publishers. The author's take is that custom publishing is an outdated term, and that publishers are gravitating toward marketing services, away from the stale custom publishing moniker.  Some good quotes from CMP, Time and ]]></description><guid>http://www.junta42.com/content/New_Custom_Publishing_Operation</guid><pubDate>Tue, 4 Mar 2008 18:16:44 EST</pubDate></item><item><title>To Publishers: Your Customers Don't Need You Any Longer</title><link>http://www.junta42.com/content/To_Publishers_Your_Customers_Dont_Need_You_Any_Longer</link><description><![CDATA[Some background on Joe Pulizzi's presentation to publishers at the Publishing Business Conference, including the presentation itself. Premise is that the traditional publishing model is dead, but magazine and book publishers have a real opportunity to grow top-line revenues by helping businesses become ]]></description><guid>http://www.junta42.com/content/To_Publishers_Your_Customers_Dont_Need_You_Any_Longer</guid><pubDate>Fri, 21 Mar 2008 13:04:49 EST</pubDate></item><item><title>New Publisher Who Will Have Your Cake and Eat It Too</title><link>http://www.junta42.com/content/New_Publisher_Who_Will_Have_Your_Cake_and_Eat_It_Too</link><description><![CDATA[Just as Eric Schmidt said that Google Docs wasn’t going to compete with Microsoft Office, when you hear him or anyone else say that Google doesn’t want to get into publishing, don’t believe ]]></description><guid>http://www.junta42.com/content/New_Publisher_Who_Will_Have_Your_Cake_and_Eat_It_Too</guid><pubDate>Sat, 12 Apr 2008 11:17:59 EST</pubDate></item><item><title> It's Gold Rush Time for Corporate Content</title><link>http://www.junta42.com/content/It_s_Gold_Rush_Time_for_Corporate_Content</link><description><![CDATA[Custom Publishing Council blog post by Joe Pulizzi on the trends shaping the content marketing industry, specifically on how custom publishers are moving to the web, and how new providers are rushing in to take advantage of the shift toward corporate ]]></description><guid>http://www.junta42.com/content/It_s_Gold_Rush_Time_for_Corporate_Content</guid><pubDate>Fri, 3 Aug 2007 14:01:13 EST</pubDate></item><item><title>Are Corporations the New Kings of Content?</title><link>http://www.junta42.com/content/Are_Corporations_the_New_Kings_of_Content</link><description><![CDATA[Folio article from Joe Pulizzi citing six specific reasons on why corporate content generation puts traditional media at risk. These keys include financial budgets, changing consumer behavior, distribution, technology and editorial advancement by ]]></description><guid>http://www.junta42.com/content/Are_Corporations_the_New_Kings_of_Content</guid><pubDate>Fri, 3 Aug 2007 14:04:09 EST</pubDate></item><item><title>Study Shows Critical Link Between Video Quality and Audience Retention, Revenue Opportunities</title><link>http://www.junta42.com/content/Study_Shows_Critical_Link_Between_Video_Quality_and_Audience_Retention_Revenue_Opportunities</link><description><![CDATA[Study from Akamai conducted by JupiterResearch. "According to the study, the consequences for a Website where video content underperforms are a significant loss in goodwill, return visitors and potential advertising revenues. As content owners and publishers invest seriously in broadband video as a means to increase advertising revenues, develop new revenue streams or create emotional connections with their brands (from short form clips to longer form, ‘high-definition’ video), having a ...]]></description><guid>http://www.junta42.com/content/Study_Shows_Critical_Link_Between_Video_Quality_and_Audience_Retention_Revenue_Opportunities</guid><pubDate>Mon, 13 Aug 2007 14:44:57 EST</pubDate></item><item><title>Recasting the Webinar</title><link>http://www.junta42.com/content/Recasting_the_Webinar</link><description><![CDATA[Folio article on how publishers are dealing with the rise of the webcast. Since webcasts are becoming a "dime a dozen", publishers are looking at new interactive tools, including the virtual trade show, to give users a better overall experience.  All told, webinar and webcast success comes down to ]]></description><guid>http://www.junta42.com/content/Recasting_the_Webinar</guid><pubDate>Thu, 6 Sep 2007 00:55:59 EST</pubDate></item><item><title>Custom Media Cuts Through the Clutter</title><link>http://www.junta42.com/content/Custom_Media_Cuts_Through_the_Clutter</link><description><![CDATA[Media Business article interviewing a variety of business-to-business publishers on how they position, sell and execute custom media/custom publishing programs within (for the most part) a traditional publishing environment. Interviews included with executives from Reed Business, Lebhar-Friedman, Nielsen Business Media, ComputerWorld, Hanley-Wood and ]]></description><guid>http://www.junta42.com/content/Custom_Media_Cuts_Through_the_Clutter</guid><pubDate>Thu, 20 Sep 2007 02:56:21 EST</pubDate></item><item><title> What's Your Custom Publisher Marketing Scorecard?</title><link>http://www.junta42.com/content/What_s_Your_Custom_Publisher_Marketing_Scorecard</link><description><![CDATA[Custom Publishing Council post includes eight key elements that custom publishers, and even corporate marketers who publish, can review to determine if they are keeping true to their customer communications philosophy. Determines score through integrated custom media activities to ]]></description><guid>http://www.junta42.com/content/What_s_Your_Custom_Publisher_Marketing_Scorecard</guid><pubDate>Tue, 2 Oct 2007 14:50:29 EST</pubDate></item><item><title>Marketers and Publishers Are NOT in Control of Their Content</title><link>http://www.junta42.com/content/Marketers_and_Publishers_Are_NOT_in_Control_of_Their_Content</link><description><![CDATA[Worth the read for this paragraph: "Very simply put, you cannot control your content, no matter how many things you disable. You are a content owner, but because of technology, you are no longer in control of the distribution of your content. When will marketers and content owners learn that trying to force the people who matter most to them; their customers, to do something they do not want to do, will not work. It will only force users to find others ways to get what they want, when they want ...]]></description><guid>http://www.junta42.com/content/Marketers_and_Publishers_Are_NOT_in_Control_of_Their_Content</guid><pubDate>Mon, 9 Jul 2007 13:07:48 EST</pubDate></item><item><title>Is there about to be a “Bubble Pop” in the advertising world?</title><link>http://www.junta42.com/content/Is_there_about_to_be_a_Bubble_Pop_in_the_advertising_world</link><description><![CDATA[The bubble may already have.  Some interesting fodder for agencies and publishers to chew on regarding the state of their business models.  Also, some good referral ]]></description><guid>http://www.junta42.com/content/Is_there_about_to_be_a_Bubble_Pop_in_the_advertising_world</guid><pubDate>Wed, 11 Jul 2007 13:47:32 EST</pubDate></item><item><title>Traditional Media Need Google and other Aggregators</title><link>http://www.junta42.com/content/Traditional_Media_Need_Google_and_other_Aggregators</link><description><![CDATA[A nice overview of why Newspaper publishers and other traditional publishers need to rethink their business models, specifically when looking at online aggregation sources. "First, if you are traditional media, you need to re-think how you see your brand. There is a retail version of your brand (your destination sites) and there is a wholesale version of your brand (rss feed, SEO strategy, content licensing, etc.). Both are as important strategically. Second, the idea of branding content pieces ...]]></description><guid>http://www.junta42.com/content/Traditional_Media_Need_Google_and_other_Aggregators</guid><pubDate>Thu, 12 Jul 2007 16:37:23 EST</pubDate></item><item><title>Search Engine Marketing for Publishers: the art of being found online</title><link>http://www.junta42.com/content/Search_Engine_Marketing_for_Publishers_the_art_of_being_found_online</link><description><![CDATA[ECNext released a terrific e-book called Search Engine Marketing for Publishers: the art of being found online. Here you will find an introduction by David Meerman Scott and a link to the free ]]></description><guid>http://www.junta42.com/content/Search_Engine_Marketing_for_Publishers_the_art_of_being_found_online</guid><pubDate>Mon, 16 Jul 2007 12:25:57 EST</pubDate></item><item><title>Custom Publishing: Opportunities Abound for B2B Publishers</title><link>http://www.junta42.com/content/Custom_Publishing_Opportunities_Abound_for_B2B_Publishers</link><description><![CDATA[Now a bit dated (circa 2003), but still a nice 30-page overview of where the custom publishing business is headed and why traditional business-to-business publishers should look at the opportunity.  From American Business Media's Publishing and Media ]]></description><guid>http://www.junta42.com/content/Custom_Publishing_Opportunities_Abound_for_B2B_Publishers</guid><pubDate>Mon, 16 Jul 2007 18:49:54 EST</pubDate></item><item><title>Who Really Wants to Be a Media Company When They Grow Up?</title><link>http://www.junta42.com/content/Who_Really_Wants_to_Be_a_Media_Company_When_They_Grow_Up</link><description><![CDATA[Interesting take from John McKinley on how to position a media company for success. "In this world of dis-aggregation, the most important thing to get right (and the most difficult) is never losing focus on the importance of the primary position of your brand in the eyes of the consumer over time." This is not just relevant for media companies, but for corporate brands as well when it comes to content ]]></description><guid>http://www.junta42.com/content/Who_Really_Wants_to_Be_a_Media_Company_When_They_Grow_Up</guid><pubDate>Wed, 18 Jul 2007 14:59:27 EST</pubDate></item><item><title>Where Newspapers Are Thriving</title><link>http://www.junta42.com/content/Where_Newspapers_Are_Thriving</link><description><![CDATA[How is it how that when U.S. newspaper revenue is going off a cliff, Europe's largest paper managed to have its most profitable year ever in 2007?  Find out how Bild, a German newspaper is using the web, mobile, original content and more to be ]]></description><guid>http://www.junta42.com/content/Where_Newspapers_Are_Thriving</guid><pubDate>Mon, 18 Aug 2008 15:29:49 EST</pubDate></item><item><title>Email This | Print This | Steal This</title><link>http://www.junta42.com/content/Email_This_Print_This_Steal_This</link><description><![CDATA[Balancing paid content with free, advertiser-supported content. This article discusses how many online publishers shoot themselves in the foot by failing to integrate their email-print-save links with copyright and reprint ]]></description><guid>http://www.junta42.com/content/Email_This_Print_This_Steal_This</guid><pubDate>Tue, 31 Jul 2007 13:55:34 EST</pubDate></item><item><title>About.com Offers How-To Guidance For Online Advertisers </title><link>http://www.junta42.com/content/About_com_Offers_How_To_Guidance_For_Online_Advertisers</link><description><![CDATA[ABOUT.COM has launched ONLINEADVERTISING.ABOUT.COM, A new guide site to give users an overview of the fundamentals of online advertising -- covers such topics as common metrics, the nuts and bolts of behavioral targeting, media-buying basics, mobile ads, streaming video, and even finding a job in online advertising. The site also includes a section directing users to top online advertising publications. ]]></description><guid>http://www.junta42.com/content/About_com_Offers_How_To_Guidance_For_Online_Advertisers</guid><pubDate>Thu, 9 Aug 2007 00:59:52 EST</pubDate></item><item><title>Newspapers are changing to suit readers' tastes</title><link>http://www.junta42.com/content/Newspapers_are_changing_to_suit_readers_tastes</link><description><![CDATA[While this article is from a newspaper/news media perspective, if you believe the logic, it would apply to magazines as well.  In a nut graf, "the odds are it will be a hybrid publication in which an online edition that's focused mainly on breaking news and service works in tandem with a print edition whose staples are analysis, context and opinion. The former almost surely will have a lot more video and interactivity than it does today; the latter will have to be much more thoughtful and far ...]]></description><guid>http://www.junta42.com/content/Newspapers_are_changing_to_suit_readers_tastes</guid><pubDate>Mon, 13 Aug 2007 20:25:32 EST</pubDate></item><item><title>Banner Blindness: Old and New Findings -- Jakob Nielsen</title><link>http://www.junta42.com/content/Banner_Blindness_Old_and_New_Findings_Jakob_Nielsen</link><description><![CDATA[New data from Jakob Nielsen on Banner Blindness, along with 4 ways to make effective banners: Plain text, Faces, Cleavage and other "private" body parts, & making the ad look like content.  ]]></description><guid>http://www.junta42.com/content/Banner_Blindness_Old_and_New_Findings_Jakob_Nielsen</guid><pubDate>Sun, 26 Aug 2007 00:32:08 EST</pubDate></item><item><title>IAB Issues Final Word on Rich Media Impressions</title><link>http://www.junta42.com/content/IAB_Issues_Final_Word_on_Rich_Media_Impressions</link><description><![CDATA[In this article on MediaPost, the Interactive Advertising Bureau released final guidelines on the measurement of rich online media to better gauge the level at which ad impressions are counted in rich online application environments supported by AJAX and JSON technologies.  The industry and the American Association of Advertising Agencies support the ]]></description><guid>http://www.junta42.com/content/IAB_Issues_Final_Word_on_Rich_Media_Impressions</guid><pubDate>Thu, 11 Oct 2007 14:07:49 EST</pubDate></item><item><title>Scientific American Launches Standalone Site Based on Podcast</title><link>http://www.junta42.com/content/Scientific_American_Launches_Standalone_Site_Based_on_Podcast</link><description><![CDATA[This article describes the launch of Scientific American's new web site, 60 Second Silence, based on its podcast SciAm.com.  According to the article the site has 'all the bells and whistles' with audio and video and is updated 12 times per day.  The launch is the latest in what has proved to be an aggressive online strategy, and a corporate culture seemingly bent on experimentation. ]]></description><guid>http://www.junta42.com/content/Scientific_American_Launches_Standalone_Site_Based_on_Podcast</guid><pubDate>Fri, 9 Nov 2007 23:21:57 EST</pubDate></item><item><title>ASME Changes Guidelines for Digital Age</title><link>http://www.junta42.com/content/ASME_Changes_Guidelines_for_Digital_Age</link><description><![CDATA[The American Society of Magazine Editors announced at the American Magazine Conference in Boca Raton, Florida that they are in the process of changing its guidelines for 2008 to include new rules that address the industry’s increasingly vivid shift to digital content.  This article discusses the announcement made by ASME president and Glamour Magazine editor Cindi ]]></description><guid>http://www.junta42.com/content/ASME_Changes_Guidelines_for_Digital_Age</guid><pubDate>Fri, 9 Nov 2007 23:35:18 EST</pubDate></item><item><title>International Herald Tribune and Reuters in News Alliance</title><link>http://www.junta42.com/content/International_Herald_Tribune_and_Reuters_in_News_Alliance</link><description><![CDATA[This New York Times article reports on upcoming changes to the International Herald Tribune, owned by the NYT.  Both the print and online versions of the IHT will be working in conjunction with Rueters and be called Business with Rueters.  The article goes on to explain the process and advantages this alliance will bring to both ]]></description><guid>http://www.junta42.com/content/International_Herald_Tribune_and_Reuters_in_News_Alliance</guid><pubDate>Wed, 12 Dec 2007 15:30:06 EST</pubDate></item><item><title>Hearst Inks Web Deal with Next.TV</title><link>http://www.junta42.com/content/Hearst_Inks_Web_Deal_with_Next_TV</link><description><![CDATA[Hearst Magazines plans to deliver original video content from the magazine brands CosmoGirl, Good Housekeeping, Marie Claire and others. Hearst joins a growing list of traditional media players partnering with the startup Web TV service, Next.TV.  This release from MediaWeek includes additional information about other publishers and companies joining in on the new wave.  “This relationship not only offers us an innovative way to syndicate original video content to millions of potential viewers, ...]]></description><guid>http://www.junta42.com/content/Hearst_Inks_Web_Deal_with_Next_TV</guid><pubDate>Wed, 12 Dec 2007 20:10:15 EST</pubDate></item><item><title>Penthouse Buys Group of Social Networking Sites</title><link>http://www.junta42.com/content/Penthouse_Buys_Group_of_Social_Networking_Sites</link><description><![CDATA[This New York Times article reports that Penthouse Media Group has purchased Various Inc., and its subsidiaries in an effort to remain on top of the sex entertainment industry.  Various operates more than 25 networking sites and says it has a member base of more than 260 million consumers, about 1.2 million of them paying ]]></description><guid>http://www.junta42.com/content/Penthouse_Buys_Group_of_Social_Networking_Sites</guid><pubDate>Wed, 12 Dec 2007 20:21:30 EST</pubDate></item><item><title>What Can 10 Million Internet Users Teach Publishers?</title><link>http://www.junta42.com/content/What_Can_10_Million_Internet_Users_Teach_Publishers</link><description><![CDATA[This blog post includes a short video of an interview with the author of Click: What Millions of People do Online and Why it Matters.  In the interview the author states that he feels that readers want to be more interactive with content.  See his example proving his ]]></description><guid>http://www.junta42.com/content/What_Can_10_Million_Internet_Users_Teach_Publishers</guid><pubDate>Wed, 24 Sep 2008 02:27:40 EST</pubDate></item><item><title>A Defragmentation of the Fragmentation of Content</title><link>http://www.junta42.com/content/A_Defragmentation_of_the_Fragmentation_of_Content</link><description><![CDATA[Consumers take the content they want in the manner that is easiest for them to acquire it.  Bill Flitter, the CEO of Pheedo,  offers some insight into the evolution of content consumption on the Web.  He comments on RSS, how consumers find content and what publishers need to ]]></description><guid>http://www.junta42.com/content/A_Defragmentation_of_the_Fragmentation_of_Content</guid><pubDate>Mon, 29 Sep 2008 01:26:01 EST</pubDate></item><item><title>Should content publishers compete with search?</title><link>http://www.junta42.com/content/Should_content_publishers_compete_with_search</link><description><![CDATA[Some insightful advice for content publishers who are trying to compete with search.  This blog post is a follow up to David Churbuck, Vice President, Global Web Marketing, at Lenovo's presentation at the Folio ]]></description><guid>http://www.junta42.com/content/Should_content_publishers_compete_with_search</guid><pubDate>Tue, 30 Sep 2008 14:34:55 EST</pubDate></item><item><title>It's Not Always About Ad Pages for Some Magazine Publishers</title><link>http://www.junta42.com/content/Its_Not_Always_About_Ad_Pages_for_Some_Magazine_Publishers</link><description><![CDATA[While many publishers continue to rely heavily on revenue from print, this article boasts some examples of the revenue earned by publishing companies such as Meredith and American Express Publishing that come from other sources such as targeted events, programs and more.  ]]></description><guid>http://www.junta42.com/content/Its_Not_Always_About_Ad_Pages_for_Some_Magazine_Publishers</guid><pubDate>Wed, 8 Oct 2008 01:08:28 EST</pubDate></item><item><title>The Exclusivity Trap</title><link>http://www.junta42.com/content/The_Exclusivity_Trap</link><description><![CDATA[Publishers need to keep their options as open as possible when it comes to advertising, and should refrain from entering into exclusive advertising agreements with third parties such as networks and exchanges. This article is about the pitfalls of forming exclusive relationships with networks, a course of action that can negatively impact publishers in three important ways which are discussed in the ]]></description><guid>http://www.junta42.com/content/The_Exclusivity_Trap</guid><pubDate>Fri, 25 Jul 2008 02:29:44 EST</pubDate></item></channel></rss>
