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<rss version="2.0"><channel><title>Latest Print Magazines articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Mon, 8 Sep 2008 02:28:57 EST</pubDate><item><title>The Customer Magazine - The 25-minute Medium</title><link>http://www.junta42.com/content/The_Customer_Magazine_-_The_25-minute_Medium</link><description><![CDATA[An excellent presentation sponsored by the APA detailing the latest customer magazine research in a flash presentation. Includes research information and case studies from Debenhams and London Underground.  The APA is the Association of Publishing Agencies, which represents UK publishers who custom ]]></description><guid>http://www.junta42.com/content/The_Customer_Magazine_-_The_25-minute_Medium</guid><pubDate>Mon, 2 Jul 2007 13:03:16 EST</pubDate></item><item><title>Advertising's Place in Custom Media</title><link>http://www.junta42.com/content/Advertising_s_Place_in_Custom_Media</link><description><![CDATA[Some detail on three different advertising models within custom publications. Case studies offered by Idearc Media (formerly Verizon), Journal Communications and "Classic Plus" Advertisements (similar to airline ]]></description><guid>http://www.junta42.com/content/Advertising_s_Place_in_Custom_Media</guid><pubDate>Sun, 8 Jul 2007 19:14:27 EST</pubDate></item><item><title>There Are More Magazines than We Think</title><link>http://www.junta42.com/content/There_Are_More_Magazines_than_We_Think</link><description><![CDATA[Mr. Magazine ( Samir "Mr. Magazine" Husni, Ph.D.) comments on an email from William C. Lamparter, president of the Print Com consulting group that conducted a study on the future of magazines for PRIMIR, the Print Industries Market Information and Research Organization. From the looks of it, much of the increase in business magazines and consumer magazines can be attributed to custom ]]></description><guid>http://www.junta42.com/content/There_Are_More_Magazines_than_We_Think</guid><pubDate>Fri, 13 Jul 2007 02:39:58 EST</pubDate></item><item><title>Benefits of Custom Publishing - The Gaming Community</title><link>http://www.junta42.com/content/Benefits_of_Custom_Publishing_The_Gaming_Community</link><description><![CDATA[Discusses the benefits of a custom publishing program to raise awareness and sell more product in the gaming industry. The key being to reach beyond the core of true gamers. Article mentions a couple of case studies related to the gaming ]]></description><guid>http://www.junta42.com/content/Benefits_of_Custom_Publishing_The_Gaming_Community</guid><pubDate>Mon, 16 Jul 2007 18:02:36 EST</pubDate></item><item><title>Tips for a Well-Structured Magazine</title><link>http://www.junta42.com/content/Tips_for_a_Well_Structured_Magazine</link><description><![CDATA[DCP executive Jim Offel dissects the anatomy of a print magazine and discusses why each section exists, and how to position each for strong readership. Although all magazines have variations, successful magazines have used a general formula that has worked well for the majority of print ]]></description><guid>http://www.junta42.com/content/Tips_for_a_Well_Structured_Magazine</guid><pubDate>Mon, 16 Jul 2007 19:23:52 EST</pubDate></item><item><title>How to Get Started Launching a Custom Magazine</title><link>http://www.junta42.com/content/How_to_Get_Started_Launching_a_Custom_Magazine</link><description><![CDATA[Diana Pohly from The Pohly Company details what it takes to put together a custom magazine plan and execute it (from who to target, to content, to design, to distribution and ]]></description><guid>http://www.junta42.com/content/How_to_Get_Started_Launching_a_Custom_Magazine</guid><pubDate>Mon, 16 Jul 2007 19:46:30 EST</pubDate></item><item><title>Advertisers Putting Heat on Publishers to Cross Church-State Line</title><link>http://www.junta42.com/content/Advertisers_Putting_Heat_on_Publishers_to_Cross_Church_State_Line</link><description><![CDATA[It's starting to get more heated in the fight between church and state (advertising/editorial).  Good article on where this whole thing is ]]></description><guid>http://www.junta42.com/content/Advertisers_Putting_Heat_on_Publishers_to_Cross_Church_State_Line</guid><pubDate>Tue, 15 Jul 2008 01:48:20 EST</pubDate></item><item><title>Retailers look to custom mags for relationship building</title><link>http://www.junta42.com/content/Retailers_look_to_custom_mags_for_relationship_building</link><description><![CDATA[Customer magazine titles in South Africa are up 9% this year and continue to grow.  Article includes a few short case study examples and quotes from New Media Publishing and Mango ]]></description><guid>http://www.junta42.com/content/Retailers_look_to_custom_mags_for_relationship_building</guid><pubDate>Wed, 5 Sep 2007 13:24:41 EST</pubDate></item><item><title>Why magazines won’t be digital in ten years</title><link>http://www.junta42.com/content/Why_magazines_won_t_be_digital_in_ten_years</link><description><![CDATA[Very interesting post from Rex Hammock on why he believes the printed magazine will be around for a long, long time. Rex's comments are in response to a Chris Anderson comment (editor of Wired ]]></description><guid>http://www.junta42.com/content/Why_magazines_won_t_be_digital_in_ten_years</guid><pubDate>Fri, 4 Apr 2008 13:08:51 EST</pubDate></item><item><title>Custom Magazines Can Save a Dying Print Industry</title><link>http://www.junta42.com/content/Custom_Magazines_Can_Save_a_Dying_Print_Industry</link><description><![CDATA[There were 200 less traditional print magazine launches in 2007 from 2006. Even though more marketers are moving marketing budgets online, is there an opportunity to invest in ]]></description><guid>http://www.junta42.com/content/Custom_Magazines_Can_Save_a_Dying_Print_Industry</guid><pubDate>Mon, 7 Apr 2008 14:48:04 EST</pubDate></item><item><title>Publishers, Ad Agencies Talk ‘Magazines 3.0’</title><link>http://www.junta42.com/content/Publishers_Ad_Agencies_Talk_Magazines_3_0</link><description><![CDATA[With dwindling newsstand and advertising revenue, slashed marketing budgets, skyrocketing postal and production costs—and, oh yeah, that recession thing—consumer magazine publishers need be innovative, perhaps more than ever before, to survive.

And they’re probably going to have to blow up the church-state boundary between advertising and editorial, too.

Those were the bullet points that dominated a lively discussion among some 700 advertising and publishing executives at the 12th annual ...]]></description><guid>http://www.junta42.com/content/Publishers_Ad_Agencies_Talk_Magazines_3_0</guid><pubDate>Fri, 18 Apr 2008 01:24:49 EST</pubDate></item><item><title>Print Newsletters Still Pay Dividends in a New Marketing World</title><link>http://www.junta42.com/content/Print_Newsletters_Still_Pay_Dividends_in_a_New_Marketing_World</link><description><![CDATA[Even with all the online media and social media opportunities, there is still place for print newsletters in your overall custom mix. Here are some reasons why, including five tips for integrating your print newsletter into your online ]]></description><guid>http://www.junta42.com/content/Print_Newsletters_Still_Pay_Dividends_in_a_New_Marketing_World</guid><pubDate>Wed, 14 May 2008 12:43:26 EST</pubDate></item><item><title>Custom Magazine Projects - More Pages, More Frequency, More Response</title><link>http://www.junta42.com/content/Custom_Magazine_Projects_More_Pages_More_Frequency_More_Response</link><description><![CDATA[Some interesting findings from a UK Royal Mail study about the performance of custom magazines.  Go figure...it shows that the more pages and more frequency, the more people ]]></description><guid>http://www.junta42.com/content/Custom_Magazine_Projects_More_Pages_More_Frequency_More_Response</guid><pubDate>Tue, 8 Jul 2008 17:18:42 EST</pubDate></item><item><title>Magazine Embeds Glow-in-the-Dark Ad on Cover - Sales and Marketing @ FolioMag.com</title><link>http://www.junta42.com/content/Magazine_Embeds_Glow_in_the_Dark_Ad_on_Cover_Sales_and_Marketing_FolioMag_com</link><description><![CDATA[In the constant search to find a way to advertise on the cover of a magazine, BMW has it on the Canadian releases of the magazine VICE.  This article details the logistics and printing nightmare and how you can see BMW in the ]]></description><guid>http://www.junta42.com/content/Magazine_Embeds_Glow_in_the_Dark_Ad_on_Cover_Sales_and_Marketing_FolioMag_com</guid><pubDate>Thu, 27 Mar 2008 13:39:31 EST</pubDate></item><item><title>It's not all grim news in magazine land</title><link>http://www.junta42.com/content/Its_not_all_grim_news_in_magazine_land</link><description><![CDATA[The Economist, OK!, Every Day with Rachael Ray, Women's Health, Wondertime, Men's Journal, Guideposts and Parents and others are seeing an increase in ad pages dollars.  While this is not the norm of the six percent decrease in ad pages for most consumer magazines, this article looks at each of the above magazines and says what they are doing right, from their sales approach to management ]]></description><guid>http://www.junta42.com/content/Its_not_all_grim_news_in_magazine_land</guid><pubDate>Tue, 3 Jun 2008 19:59:39 EST</pubDate></item><item><title>New magazine-sharing site may violate copyrights</title><link>http://www.junta42.com/content/New_magazine_sharing_site_may_violate_copyrights</link><description><![CDATA[Legal experts say that Mygazines.com is a "flagrant" violation of copyright laws, according to legal experts — but it is run by an offshore company of specious origin, making it difficult to shut down.  The site encourages people to copy and upload popular magazines that are currently on newsstands. Visitors can read high-quality digital copies of dozens of current titles, including People, Men's Health and The Economist, in their entirety, but most of which are protected by copyright ]]></description><guid>http://www.junta42.com/content/New_magazine_sharing_site_may_violate_copyrights</guid><pubDate>Mon, 18 Aug 2008 15:35:32 EST</pubDate></item><item><title>As Print Publishers Cut Back You Can Fill the Gap &amp; Grab Customers</title><link>http://www.junta42.com/content/As_Print_Publishers_Cut_Back_You_Can_Fill_the_Gap_Grab_Customers</link><description><![CDATA[Traditional B2B publishers are struggling with demands for provable ROI from their advertisers.  Many niche publications are being shuttered even though there is a need for the content they provide.
Smart marketers can jump in with relevant and compelling content that serves their own customers' information ]]></description><guid>http://www.junta42.com/content/As_Print_Publishers_Cut_Back_You_Can_Fill_the_Gap_Grab_Customers</guid><pubDate>Thu, 26 Jul 2007 17:58:08 EST</pubDate></item><item><title>To Attract Affluent, Independent Buyers, Bonita Bay Group Launched an Elegant Magazine</title><link>http://www.junta42.com/content/To_Attract_Affluent_Independent_Buyers_Bonita_Bay_Group_Launched_an_Elegant_Magazine</link><description><![CDATA[What you do when your buyers just don’t want to be sold? That’s the dilemma that Southwest Florida community developer, Bonita Bay Group faced recently. Their target demographic wants to make up their own mind about where they live and what they buy. The developer’s solution was to develop print (custom magazine) and online content so compelling that future residents would sell ]]></description><guid>http://www.junta42.com/content/To_Attract_Affluent_Independent_Buyers_Bonita_Bay_Group_Launched_an_Elegant_Magazine</guid><pubDate>Wed, 31 Oct 2007 12:52:05 EST</pubDate></item><item><title>Fewer New Mags Launch in July</title><link>http://www.junta42.com/content/Fewer_New_Mags_Launch_in_July</link><description><![CDATA[Only 36 new traditional magazines hitting the marketplace in the last month, down from 52 in July 2006. What's more, 2007 has seen fewer new magazines overall, with just 387 launches in the first half compared to 607 in the same period last year. ]]></description><guid>http://www.junta42.com/content/Fewer_New_Mags_Launch_in_July</guid><pubDate>Sat, 11 Aug 2007 02:16:13 EST</pubDate></item><item><title>Meredith creates P&amp;G Custom magazine</title><link>http://www.junta42.com/content/Meredith_creates_P_G_Custom_magazine</link><description><![CDATA[These comments are from Meredith's first quarter earnings call in which CEO Steve Lacy reports that the company will be doing Proctor and Gamble's custom magazine that is distributed with Better Homes and Gardens, Family Circle, Ladies Home Journal, and Parents magazine. The content focuses on useful time saving tips for busy homeowners and parents highlighting new products from P & G.    The company is also doing a companion program on Parents.com along with other projects making them a full ...]]></description><guid>http://www.junta42.com/content/Meredith_creates_P_G_Custom_magazine</guid><pubDate>Tue, 30 Oct 2007 01:26:50 EST</pubDate></item><item><title>Magazines are the Wine of Media</title><link>http://www.junta42.com/content/Magazines_are_the_Wine_of_Media</link><description><![CDATA[Jason Tanz, business editor of Wired magazine was interviewed by PRWeek and shares his view on how magazines can compete with new media.  The interview looks at the power of the print magazine even when it is offered online for free.  Includes comments from Rex Hammock of Hammock ]]></description><guid>http://www.junta42.com/content/Magazines_are_the_Wine_of_Media</guid><pubDate>Fri, 28 Dec 2007 02:37:29 EST</pubDate></item><item><title>How to Market to the Modern Mom</title><link>http://www.junta42.com/content/How_to_Market_to_the_Modern_Mom</link><description><![CDATA[It is estimated that moms spend 15% of the country's economy.  It is also known that they make many of the household purchases.  So why is it then that when it comes to advertising, most moms surveyed feel under served?  This article from Forbes.com and msnbc.com looks at key factors to consider when marketing to moms.  They speak a different language and want products that make them feel better about their parenting.  Includes comments from P&G and GM.  Includes focus on radio and magazine ...]]></description><guid>http://www.junta42.com/content/How_to_Market_to_the_Modern_Mom</guid><pubDate>Sun, 30 Dec 2007 23:21:36 EST</pubDate></item><item><title>Online Marketing is Great - But what about Traditional Marketing?</title><link>http://www.junta42.com/content/Online_Marketing_is_Great_But_what_about_Traditional_Marketing</link><description><![CDATA[Post that discusses traditional marketing, including radio, television and newspaper and how when you plan your marketing strategy you should not leave them out.  Also includes the importance of word of mouth - what the author calls the king for freelancers and small ]]></description><guid>http://www.junta42.com/content/Online_Marketing_is_Great_But_what_about_Traditional_Marketing</guid><pubDate>Sun, 13 Jan 2008 23:04:26 EST</pubDate></item><item><title>CLEANING THE RACKS - WALMART TOSSES 1000 MAGAZINES</title><link>http://www.junta42.com/content/CLEANING_THE_RACKS_WALMART_TOSSES_1000_MAGAZINES</link><description><![CDATA[Wal-Mart is removing over 1000 magazine titles from its shelves.  Some think this is good news as it makes room for other titles while others are sure that this is a big hit to the publishing industry.  Publishers Meredith, Conde Nast and Bonnier are some of the most affected.  The article from the New York Post also has a section on possible changes coming to Newsweek ]]></description><guid>http://www.junta42.com/content/CLEANING_THE_RACKS_WALMART_TOSSES_1000_MAGAZINES</guid><pubDate>Mon, 21 Jan 2008 02:17:56 EST</pubDate></item><item><title>Welch's Grape Juice is Lickable</title><link>http://www.junta42.com/content/Welchs_Grape_Juice_is_Lickable</link><description><![CDATA[Thirsty?  Buy a People magazine this month where you can lick on the ad to taste Welch's grape juice!  While marketers are very excited about this prospect they don't recommend trying a sample while you wait at the doctors office or other public area where you may not be the only one ]]></description><guid>http://www.junta42.com/content/Welchs_Grape_Juice_is_Lickable</guid><pubDate>Thu, 14 Feb 2008 02:25:09 EST</pubDate></item><item><title>Mr. Magazine, Matt Kinsman and Some Other Dude on the Big Screen…</title><link>http://www.junta42.com/content/Mr_Magazine_Matt_Kinsman_and_Some_Other_Dude_on_the_Big_Screen</link><description><![CDATA[Link to a video of Fox news coverage of web impact on magazines.  Looks at pros and cons of technology versus paper.  Features  Dr. Samir Husni a.k.a. Mr. Magazine and Matt Kinsman of Folio and Dave Kansas of FiLife.com.   Four minutes ]]></description><guid>http://www.junta42.com/content/Mr_Magazine_Matt_Kinsman_and_Some_Other_Dude_on_the_Big_Screen</guid><pubDate>Thu, 28 Aug 2008 16:52:08 EST</pubDate></item><item><title>The Future of Magazines on Fox Business — Part One</title><link>http://www.junta42.com/content/The_Future_of_Magazines_on_Fox_Business_Part_One</link><description><![CDATA[Here is the link, thanks to Mr. Magazine himself to the first part of the interview with Fox News on magazines publications and subscriptions.  This segment is just under 4 minutes followed by the second part in the previous ]]></description><guid>http://www.junta42.com/content/The_Future_of_Magazines_on_Fox_Business_Part_One</guid><pubDate>Fri, 29 Aug 2008 02:40:55 EST</pubDate></item><item><title>NYT Mag Sells Its Cover</title><link>http://www.junta42.com/content/NYT_Mag_Sells_Its_Cover</link><description><![CDATA[For the first time ever the New York Times Magazine will have an advertising cover wrap.  Check out who the advertiser is and why the NYT Magazine is testing these waters.   ]]></description><guid>http://www.junta42.com/content/NYT_Mag_Sells_Its_Cover</guid><pubDate>Mon, 11 Aug 2008 15:28:19 EST</pubDate></item><item><title>RDA to Launch 2 New Titles</title><link>http://www.junta42.com/content/RDA_to_Launch_2_New_Titles</link><description><![CDATA[Among the news in this article is that Readers DIgest, even in what many call concerning economic times, is launching two new magazines.  One is on health and one is a do it yourself focused on young married couples.  Both are competitive content categories.

Additionally in this news update check out the new food blog from Business ]]></description><guid>http://www.junta42.com/content/RDA_to_Launch_2_New_Titles</guid><pubDate>Sun, 17 Aug 2008 23:20:55 EST</pubDate></item><item><title>Is There a Silver Lining to First Half's Hemorrhaging Newsstand Sales?</title><link>http://www.junta42.com/content/Is_There_a_Silver_Lining_to_First_Halfs_Hemorrhaging_Newsstand_Sales</link><description><![CDATA[Two possible reasons for the strong decline in newsstand purchases in the first half of 2008.  One includes distribution reduction and the other consumer marketing.  The article focuses on how some increases in price affected sales while others, such as People and OK! saw a rise in sales.  Check out the positive and negative affects ]]></description><guid>http://www.junta42.com/content/Is_There_a_Silver_Lining_to_First_Halfs_Hemorrhaging_Newsstand_Sales</guid><pubDate>Sun, 17 Aug 2008 23:26:43 EST</pubDate></item><item><title>ABC to Sponsor Entire Issue of TV Guide</title><link>http://www.junta42.com/content/ABC_to_Sponsor_Entire_Issue_of_TV_Guide</link><description><![CDATA[In 55 years it has never, ever happened before.  Never has a sole advertiser consumer all the ad space in an issue of the TV Guide.  Until this August 21st when ABC television will have 21 pages of advertising and a DVD with previews of their fall ]]></description><guid>http://www.junta42.com/content/ABC_to_Sponsor_Entire_Issue_of_TV_Guide</guid><pubDate>Wed, 20 Aug 2008 01:41:16 EST</pubDate></item><item><title>MPA, Meijer Launch Newsstand Promo</title><link>http://www.junta42.com/content/MPA_Meijer_Launch_Newsstand_Promo</link><description><![CDATA[Can't bring back the first half of 2008 where magazine sales slumped but this effort by the MPA may help boost the second half.  Supported by major publishers Bonnier Corp., Condé Nast, Hachette Filipacchi Media, Meredith, Reader’s Digest Association and Rodale, consumers at Meijer stores will get $2.00 off their next purchase when they buy any two magazines in a single ]]></description><guid>http://www.junta42.com/content/MPA_Meijer_Launch_Newsstand_Promo</guid><pubDate>Mon, 25 Aug 2008 03:04:33 EST</pubDate></item><item><title>Hallmark Magazine Uses Greeting Cards in Pitch to Advertisers</title><link>http://www.junta42.com/content/Hallmark_Magazine_Uses_Greeting_Cards_in_Pitch_to_Advertisers</link><description><![CDATA[Hallmark Cards has a magazine that has a unique way of soliciting advertisers.  Their message is of course being delivered by greeting card.  Find out how this successful magazine, published 6 times a year, is doing and who is replying to their ]]></description><guid>http://www.junta42.com/content/Hallmark_Magazine_Uses_Greeting_Cards_in_Pitch_to_Advertisers</guid><pubDate>Thu, 28 Aug 2008 01:30:08 EST</pubDate></item><item><title>Western Magazines Find a Receptive Audience in India</title><link>http://www.junta42.com/content/Western_Magazines_Find_a_Receptive_Audience_in_India</link><description><![CDATA[Despite rising inflation and a slowing economy, India remains one of the world’s bright spots for magazine publishing.  Indian versions of Vogue, Rolling Stone, OK!, Hello, Maxim, FHM, Golf Digest, People and Marie Claire have all sprung up this year, and GQ and Fortune are soon to follow. They join familiar names like Cosmopolitan, Good Housekeeping and Reader’s Digest.  This article dives into why this is working, how, and the astonishing expected continued ]]></description><guid>http://www.junta42.com/content/Western_Magazines_Find_a_Receptive_Audience_in_India</guid><pubDate>Tue, 15 Jul 2008 01:20:34 EST</pubDate></item><item><title>Top 5 Women's Fashion/Lifestyle Mag Website Picks</title><link>http://www.junta42.com/content/Top_5_Womens_Fashion_Lifestyle_Mag_Website_Picks</link><description><![CDATA[Here are the top 5 picks from Min when looking for searching for visual appeal, functionality and usefulness of information in women's ]]></description><guid>http://www.junta42.com/content/Top_5_Womens_Fashion_Lifestyle_Mag_Website_Picks</guid><pubDate>Thu, 24 Jul 2008 12:30:13 EST</pubDate></item><item><title>Airline Ditches In-flight Magazines</title><link>http://www.junta42.com/content/Airline_Ditches_In_flight_Magazines</link><description><![CDATA[Looking for a way to save gas if you are an airline?  One airline feels that losing the weight of the paper it carries for in flight magazines will help save fuel.  While this could be looked at as green friendly (digital will be available on the video screen) it is also another turn away from print.  The post includes a link to the full ]]></description><guid>http://www.junta42.com/content/Airline_Ditches_In_flight_Magazines</guid><pubDate>Fri, 25 Jul 2008 02:36:30 EST</pubDate></item><item><title>Meredith Relaunches Hispanic Parenting Mags</title><link>http://www.junta42.com/content/Meredith_Relaunches_Hispanic_Parenting_Mags</link><description><![CDATA[Meredith Corporations's Hispanic Ventures division is relaunching and rebranding two of its Spanish-language parenting magazines in an effort to capitalize on its 18-year-old flagship brand Ser Padres.  Article includes background, potential ad revenue, and an upcoming ]]></description><guid>http://www.junta42.com/content/Meredith_Relaunches_Hispanic_Parenting_Mags</guid><pubDate>Sun, 27 Jul 2008 00:48:05 EST</pubDate></item><item><title>Newspaper-Distributed Magazines Soar</title><link>http://www.junta42.com/content/Newspaper_Distributed_Magazines_Soar</link><description><![CDATA[The lead story in the Media Daily News is that although magazine and newspaper sales are down in 2008, some magazines distributed via newspapers are doing quite well.  One reason from the consumer stand point is that newspaper-distributed magazines benefit from the immediacy of newspaper content.  See the article for other possible reasons from the publishing perspective.  ]]></description><guid>http://www.junta42.com/content/Newspaper_Distributed_Magazines_Soar</guid><pubDate>Mon, 28 Jul 2008 02:50:51 EST</pubDate></item><item><title>What You Don't Know About Covers (That You Think You Do)</title><link>http://www.junta42.com/content/What_You_Dont_Know_About_Covers_That_You_Think_You_Do</link><description><![CDATA[Eight pieces of advice that editors, art directors and publishers need to know to increase newsstand sales.  The cover could possibly be the most important and the only promotional tool a magazine has to sell ]]></description><guid>http://www.junta42.com/content/What_You_Dont_Know_About_Covers_That_You_Think_You_Do</guid><pubDate>Wed, 6 Aug 2008 02:07:22 EST</pubDate></item><item><title>HP Labs Launches MagCloud</title><link>http://www.junta42.com/content/HP_Labs_Launches_MagCloud</link><description><![CDATA[HP Labs has launched the beta version of MagCloud, a service that provides small, independent magazine publishers and content creators the ability to custom publish magazines via a print-on-demand (POD) model.  Production cost is currently $0.20 per page and shipping and handling (via USPS first-class mail) is $1.40 per issue. Publishers need only set the price of their issues above their production cost, and MagCloud will then pass along the markup for each copy purchased.  Currently, use of ...]]></description><guid>http://www.junta42.com/content/HP_Labs_Launches_MagCloud</guid><pubDate>Mon, 23 Jun 2008 01:39:18 EST</pubDate></item></channel></rss>
