Latest ROI-Measurement articles from junta42.comhttp://www.junta42.com/Copyright 2008 Junta42 All Rights Reserved.Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.engabLibrary RSS Component v1.0Mon, 8 Sep 2008 02:55:40 ESTHow To Measure a Custom Publication's Successhttp://www.junta42.com/content/How_To_Measure_a_Custom_Publication_s_Successhttp://www.junta42.com/content/How_To_Measure_a_Custom_Publication_s_SuccessTue, 3 Jul 2007 03:45:48 ESTIs "New Media" an Excuse for Making Old Mistakes? - A Take on Bud.TVhttp://www.junta42.com/content/Is_New_Media_an_Excuse_for_Making_Old_Mistakes_A_Take_on_Bud_TVhttp://www.junta42.com/content/Is_New_Media_an_Excuse_for_Making_Old_Mistakes_A_Take_on_Bud_TVWed, 11 Jul 2007 12:00:21 ESTCustom Publishing ROI - The Numbers Gamehttp://www.junta42.com/content/Custom_Publishing_ROI_The_Numbers_Gamehttp://www.junta42.com/content/Custom_Publishing_ROI_The_Numbers_GameThu, 12 Jul 2007 17:29:42 ESTCustom Publishing Success through Customizationhttp://www.junta42.com/content/Custom_Publishing_Success_through_Customizationhttp://www.junta42.com/content/Custom_Publishing_Success_through_CustomizationMon, 16 Jul 2007 19:28:55 ESTWhy ROI Rules? - Custom Magazine Measurementhttp://www.junta42.com/content/Why_ROI_Rules_Custom_Magazine_Measurementhttp://www.junta42.com/content/Why_ROI_Rules_Custom_Magazine_MeasurementMon, 16 Jul 2007 19:52:42 ESTFour Tips to Building Quantifiable Marketing Programshttp://www.junta42.com/content/Four_Tips_to_Building_Quantifiable_Marketing_Programshttp://www.junta42.com/content/Four_Tips_to_Building_Quantifiable_Marketing_ProgramsTue, 24 Jul 2007 18:10:10 EST Are "click-throughs" a reliable measure?http://www.junta42.com/content/Are_click_throughs_a_reliable_measurehttp://www.junta42.com/content/Are_click_throughs_a_reliable_measureThu, 14 Feb 2008 01:53:29 ESTWhy Most Custom Publications Aren't Measuredhttp://www.junta42.com/content/Why_Most_Custom_Publications_Aren_t_Measuredhttp://www.junta42.com/content/Why_Most_Custom_Publications_Aren_t_MeasuredFri, 31 Aug 2007 03:28:31 ESTANA/MMA study finds greater need for alignment between marketing and financehttp://www.junta42.com/content/ANA_MMA_study_finds_greater_need_for_alignment_between_marketing_and_financehttp://www.junta42.com/content/ANA_MMA_study_finds_greater_need_for_alignment_between_marketing_and_financeFri, 7 Sep 2007 02:35:41 ESTOrganizational Critical Success Factors a Must for Marketinghttp://www.junta42.com/content/Organizational_Critical_Success_Factors_a_Must_for_Marketinghttp://www.junta42.com/content/Organizational_Critical_Success_Factors_a_Must_for_MarketingMon, 10 Sep 2007 16:39:13 EST Banks adopt content targeting in push for growthhttp://www.junta42.com/content/Banks_adopt_content_targeting_in_push_for_growthhttp://www.junta42.com/content/Banks_adopt_content_targeting_in_push_for_growthTue, 2 Oct 2007 14:59:50 ESTBlog Juice Calculatorhttp://www.junta42.com/content/Blog_Juice_Calculatorhttp://www.junta42.com/content/Blog_Juice_CalculatorTue, 22 Jan 2008 19:59:17 ESTThe New Metrics For Content Engagement: The Battle Over Measurement Methods http://www.junta42.com/content/The_New_Metrics_For_Content_Engagement_The_Battle_Over_Measurement_Methodshttp://www.junta42.com/content/The_New_Metrics_For_Content_Engagement_The_Battle_Over_Measurement_MethodsSun, 27 Jan 2008 15:02:31 ESTLack of Measurement Means Ineffective Marketinghttp://www.junta42.com/content/Lack_of_Measurement_Means_Ineffective_Marketinghttp://www.junta42.com/content/Lack_of_Measurement_Means_Ineffective_MarketingMon, 28 Jan 2008 15:34:55 ESTWhat does a lead's score really mean?http://www.junta42.com/content/What_does_a_leads_score_really_meanhttp://www.junta42.com/content/What_does_a_leads_score_really_meanFri, 28 Mar 2008 03:50:29 ESTFocus is the key to great B2B complex sales managementhttp://www.junta42.com/content/Focus_is_the_key_to_great_B2B_complex_sales_managementhttp://www.junta42.com/content/Focus_is_the_key_to_great_B2B_complex_sales_managementFri, 8 Feb 2008 20:21:21 ESTthe 5 M's for marketers to build effective demand development programshttp://www.junta42.com/content/the_5_M_s_for_marketers_to_build_effective_demand_development_programshttp://www.junta42.com/content/the_5_M_s_for_marketers_to_build_effective_demand_development_programsThu, 11 Oct 2007 14:27:58 ESTDo the laws of branding not apply online?http://www.junta42.com/content/Do_the_laws_of_branding_not_apply_onlinehttp://www.junta42.com/content/Do_the_laws_of_branding_not_apply_onlineTue, 6 Nov 2007 20:06:30 ESTMeasuring the Return on Engagementhttp://www.junta42.com/content/Measuring_the_Return_on_Engagementhttp://www.junta42.com/content/Measuring_the_Return_on_EngagementTue, 20 Nov 2007 02:51:28 ESTWeb Analytics Is A Fire Extinguisherhttp://www.junta42.com/content/Web_Analytics_Is_A_Fire_Extinguisherhttp://www.junta42.com/content/Web_Analytics_Is_A_Fire_ExtinguisherSun, 9 Mar 2008 18:30:37 ESTSegmenting Email With Web Analyticshttp://www.junta42.com/content/Segmenting_Email_With_Web_Analyticshttp://www.junta42.com/content/Segmenting_Email_With_Web_AnalyticsMon, 17 Mar 2008 16:56:42 ESTMeasuring Engagementhttp://www.junta42.com/content/Measuring_Engagementhttp://www.junta42.com/content/Measuring_EngagementMon, 28 Apr 2008 18:00:25 ESTDoes your landing page take too long to load?http://www.junta42.com/content/Does_your_landing_page_take_too_long_to_loadhttp://www.junta42.com/content/Does_your_landing_page_take_too_long_to_loadMon, 9 Jun 2008 02:56:29 ESTIf you’re curious about the future of magazines, HP Lab’s MagCloud may offer a cluehttp://www.junta42.com/content/If_you_re_curious_about_the_future_of_magazines_HP_Lab_s_MagCloud_may_offer_a_cluehttp://www.junta42.com/content/If_you_re_curious_about_the_future_of_magazines_HP_Lab_s_MagCloud_may_offer_a_clueTue, 17 Jun 2008 15:05:12 ESTCapturing Customer Intenthttp://www.junta42.com/content/Capturing_Customer_Intenthttp://www.junta42.com/content/Capturing_Customer_IntentThu, 31 Jul 2008 22:29:50 ESTPutting Metrics to Work: Measurement and Benchmarking for More Effective Lead Generation http://www.junta42.com/content/Putting_Metrics_to_Work_Measurement_and_Benchmarking_for_More_Effective_Lead_Generationhttp://www.junta42.com/content/Putting_Metrics_to_Work_Measurement_and_Benchmarking_for_More_Effective_Lead_GenerationWed, 14 Nov 2007 18:22:30 ESTClose the Loop: How Data Analysis Can Help You Validate, Improve and Drive Marketing and Sales Strategieshttp://www.junta42.com/content/Close_the_Loop_How_Data_Analysis_Can_Help_You_Validate_Improve_and_Drive_Marketing_and_Sales_Strategieshttp://www.junta42.com/content/Close_the_Loop_How_Data_Analysis_Can_Help_You_Validate_Improve_and_Drive_Marketing_and_Sales_StrategiesWed, 14 Nov 2007 18:23:25 ESTClosed-Loop Analysis Series: Introductionhttp://www.junta42.com/content/Closed_Loop_Analysis_Series_Introductionhttp://www.junta42.com/content/Closed_Loop_Analysis_Series_IntroductionWed, 14 Nov 2007 18:33:58 ESTClosed-Loop Analysis Series: Understanding KPIshttp://www.junta42.com/content/Closed_Loop_Analysis_Series_Understanding_KPIshttp://www.junta42.com/content/Closed_Loop_Analysis_Series_Understanding_KPIsWed, 14 Nov 2007 18:35:18 ESTClosed-Loop Analysis Series: Three Strategies for Developing a Successful Planhttp://www.junta42.com/content/Closed_Loop_Analysis_Series_Three_Strategies_for_Developing_a_Successful_Planhttp://www.junta42.com/content/Closed_Loop_Analysis_Series_Three_Strategies_for_Developing_a_Successful_PlanWed, 14 Nov 2007 18:36:05 ESTClosed-Loop Analysis Series: Exploring Data (and Scrubbing the Dirt)http://www.junta42.com/content/Closed_Loop_Analysis_Series_Exploring_Data_and_Scrubbing_the_Dirthttp://www.junta42.com/content/Closed_Loop_Analysis_Series_Exploring_Data_and_Scrubbing_the_DirtWed, 14 Nov 2007 18:37:21 ESTClosed-Loop Analysis Series: Three Keys to Testing Your Datahttp://www.junta42.com/content/Closed_Loop_Analysis_Series_Three_Keys_to_Testing_Your_Datahttp://www.junta42.com/content/Closed_Loop_Analysis_Series_Three_Keys_to_Testing_Your_DataWed, 14 Nov 2007 18:38:47 ESTClosed-Loop Analysis Series: Benchmarking Your Datahttp://www.junta42.com/content/Closed_Loop_Analysis_Series_Benchmarking_Your_Datahttp://www.junta42.com/content/Closed_Loop_Analysis_Series_Benchmarking_Your_DataWed, 14 Nov 2007 18:39:46 ESTClosed-Loop Analysis Series: Using Benchmarks to Drive Improvementhttp://www.junta42.com/content/Closed_Loop_Analysis_Series_Using_Benchmarks_to_Drive_Improvementhttp://www.junta42.com/content/Closed_Loop_Analysis_Series_Using_Benchmarks_to_Drive_ImprovementWed, 14 Nov 2007 18:40:45 ESTClosed-Loop Analysis Series: Monitoring Your Key Metrics to Get Smarter About Your Marketing Spendhttp://www.junta42.com/content/Closed_Loop_Analysis_Series_Monitoring_Your_Key_Metrics_to_Get_Smarter_About_Your_Marketing_Spendhttp://www.junta42.com/content/Closed_Loop_Analysis_Series_Monitoring_Your_Key_Metrics_to_Get_Smarter_About_Your_Marketing_SpendWed, 14 Nov 2007 18:41:44 ESTBenchmarking 101: All Benchmarks Are Not Created Equal http://www.junta42.com/content/Benchmarking_101_All_Benchmarks_Are_Not_Created_Equalhttp://www.junta42.com/content/Benchmarking_101_All_Benchmarks_Are_Not_Created_EqualTue, 27 Nov 2007 19:44:48 ESTHow to cost justify a prospect marketing databasehttp://www.junta42.com/content/How_to_cost_justify_a_prospect_marketing_databasehttp://www.junta42.com/content/How_to_cost_justify_a_prospect_marketing_databaseThu, 22 May 2008 09:15:40 ESTHow to measure & enhance your mailing listhttp://www.junta42.com/content/How_to_measure_enhance_your_mailing_listhttp://www.junta42.com/content/How_to_measure_enhance_your_mailing_listThu, 22 May 2008 09:23:48 EST14 Top Key Performance Indicatorshttp://www.junta42.com/content/14_Top_Key_Performance_Indicatorshttp://www.junta42.com/content/14_Top_Key_Performance_IndicatorsThu, 22 May 2008 12:17:33 ESTSales is from Mars and Marketing is from Venus – Vol. II – Lead Scoringhttp://www.junta42.com/content/Sales_is_from_Mars_and_Marketing_is_from_Venus_Vol_II_Lead_Scoringhttp://www.junta42.com/content/Sales_is_from_Mars_and_Marketing_is_from_Venus_Vol_II_Lead_ScoringWed, 9 Apr 2008 02:20:57 EST