<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"><channel><title>Latest Research articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Sat, 30 Aug 2008 01:27:01 EST</pubDate><item><title>APA  Mintel Custom Solutions Customer Publishing Industry Summary</title><link>http://www.junta42.com/content/APA__Mintel_Custom_Solutions_Customer_Publishing_Industry_Summary</link><description><![CDATA[An 11-page PDF overview that details the size of the UK customer publishing market and includes a complete breakdown by type of customer publishing.  Key findings include: Customer magazines are achieving their objectives; Marketing spend, not advertising sales is funding customer magazines; Customer magazines reinforce loyalty; and More precise measurements of customer value are evolving. ]]></description><guid>http://www.junta42.com/content/APA__Mintel_Custom_Solutions_Customer_Publishing_Industry_Summary</guid><pubDate>Sun, 1 Jul 2007 22:49:39 EST</pubDate></item><item><title>Study Finds Custom Media Fastest Growing Segment of B2B Marketing</title><link>http://www.junta42.com/content/Study_Finds_Custom_Media_Fastest_Growing_Segment_of_B2B_Marketing</link><description><![CDATA[This links to an abstract to a free downloadable white paper (email required) that overviews a B2B Marketing Trends/Noll Research study on business-to-business marketing spending. In the final analysis, custom media is shown as the fastest growing of all the marketing initiatives detailed in the ]]></description><guid>http://www.junta42.com/content/Study_Finds_Custom_Media_Fastest_Growing_Segment_of_B2B_Marketing</guid><pubDate>Mon, 2 Jul 2007 13:12:35 EST</pubDate></item><item><title>Measuring the Shareholder Value of Marketing</title><link>http://www.junta42.com/content/Measuring_the_Shareholder_Value_of_Marketing</link><description><![CDATA[An outstanding white paper written by Gregory Millman in association with B2B Marketing Trends.  Looks at how we can increase the shareholder value of your brand through the use of marketing techniques. ]]></description><guid>http://www.junta42.com/content/Measuring_the_Shareholder_Value_of_Marketing</guid><pubDate>Mon, 2 Jul 2007 13:24:10 EST</pubDate></item><item><title>Custom Publishing Spending Reaches All-time High</title><link>http://www.junta42.com/content/Custom_Publishing_Spending_Reaches_All-time_High</link><description><![CDATA[Article from Publishing Executive magazine detailing the results of the CPC/Publications Management "Characteristics ]]></description><guid>http://www.junta42.com/content/Custom_Publishing_Spending_Reaches_All-time_High</guid><pubDate>Mon, 2 Jul 2007 18:29:36 EST</pubDate></item><item><title>New study targets ‘Ad Avoiders’ - Content is Key</title><link>http://www.junta42.com/content/New_study_targets_Ad_Avoiders_Content_is_Key</link><description><![CDATA[Excellent points on the behavior of ad avoiders.  "...the endgame is a customer experience where branded content, user-generated content, and editorial (company-generated) content are indistinguishable in that they all provide equally high ]]></description><guid>http://www.junta42.com/content/New_study_targets_Ad_Avoiders_Content_is_Key</guid><pubDate>Thu, 5 Jul 2007 16:57:18 EST</pubDate></item><item><title>User Content Provides Opportunities</title><link>http://www.junta42.com/content/User_Content_Provides_Opportunities</link><description><![CDATA[AdWeek provides a full article on the Accenture survey that found 57% of media and entertainment executives site user-generated content as their biggest ]]></description><guid>http://www.junta42.com/content/User_Content_Provides_Opportunities</guid><pubDate>Sun, 8 Jul 2007 19:36:19 EST</pubDate></item><item><title>Custom Publishing Spend Down 20%, More Companies Outsourcing</title><link>http://www.junta42.com/content/Custom_Publishing_Spend_Down_20_More_Companies_Outsourcing</link><description><![CDATA[Expenditures on custom publishing totaled $912,532 per company - that’s down 20% from 2006 and the first decline in five years - despite an increase in the percentage of marketing budgets allocated to custom publishing, up from 24% to 27%, according to a new ]]></description><guid>http://www.junta42.com/content/Custom_Publishing_Spend_Down_20_More_Companies_Outsourcing</guid><pubDate>Wed, 12 Dec 2007 01:27:15 EST</pubDate></item><item><title>Custom Publishing Research Shows Marketers Are Spending</title><link>http://www.junta42.com/content/Custom_Publishing_Research_Shows_Marketers_Are_Spending</link><description><![CDATA[Custom publishing/media research from Junta42 and BtoB magazine on business-to-business spending regarding customized content.  Key findings include 42% of marketers have increased their 2008 content budget and that 29.42% of marketing budgets go toward customized content ]]></description><guid>http://www.junta42.com/content/Custom_Publishing_Research_Shows_Marketers_Are_Spending</guid><pubDate>Tue, 15 Apr 2008 13:09:24 EST</pubDate></item><item><title> Accenture Study on Consumer Broadcast - Free Download</title><link>http://www.junta42.com/content/Accenture_Study_on_Consumer_Broadcast_Free_Download</link><description><![CDATA[Interesting study.  Here are some key findings:

The message is clear: watch the youth — they are the leading indicator, and the wave is coming. Our research reveals many correlations between consumers’ age and their attitudes and behaviour about new viewing options. These findings suggest that changes in behaviour will accelerate as these young consumers gain greater spending- power over time. For instance, compared to older consumers — and especially those over 55 — the under- 25 set ...]]></description><guid>http://www.junta42.com/content/Accenture_Study_on_Consumer_Broadcast_Free_Download</guid><pubDate>Wed, 16 Apr 2008 12:22:04 EST</pubDate></item><item><title>Most Marketers Go-It-Alone For Custom Content Spending</title><link>http://www.junta42.com/content/Most_Marketers_Go_It_Alone_For_Custom_Content_Spending</link><description><![CDATA[Some additional findings and analysis of the Junta42/BtoB magazine research study on custom publishing and content marketing ]]></description><guid>http://www.junta42.com/content/Most_Marketers_Go_It_Alone_For_Custom_Content_Spending</guid><pubDate>Wed, 30 Apr 2008 18:33:06 EST</pubDate></item><item><title>Content Overtakes Communication Online - Context Is King</title><link>http://www.junta42.com/content/Content_Overtakes_Communication_Online_Context_Is_King</link><description><![CDATA[Interesting post by Mitch Joel in which he comments on the Center for Media Research study that states: "Content replaces communications as primary Web use... Internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago... A dramatic shift has taken place... with consumers now spending 47% of their time with content and only 33% with communication.”

According the Mitch: "The challenge will be in scaling our business models ...]]></description><guid>http://www.junta42.com/content/Content_Overtakes_Communication_Online_Context_Is_King</guid><pubDate>Mon, 17 Sep 2007 01:39:58 EST</pubDate></item><item><title>E-Mail Top Digital Marketing Tool</title><link>http://www.junta42.com/content/E_Mail_Top_Digital_Marketing_Tool</link><description><![CDATA["In a survey of 311 marketing executives, McKinsey found that 83% used e-mail, ahead of display ads, paid search and online video. McKinsey also asked about the future of online marketing. By 2010, respondents generally thought the Web would be part of the first two stages of the buyer decision-making process — product awareness and information gathering — for a majority of all consumers." See the full report here on ]]></description><guid>http://www.junta42.com/content/E_Mail_Top_Digital_Marketing_Tool</guid><pubDate>Thu, 27 Sep 2007 16:12:30 EST</pubDate></item><item><title>A “Welcome” Message Keeps ‘Em Coming Back</title><link>http://www.junta42.com/content/A_Welcome_Message_Keeps_Em_Coming_Back</link><description><![CDATA[Excellent overview of research on welcome emails coming from 118 retailers directed to new customers. More retailers are sending out welcome emails than last year, which agrees with the research that sending welcome messages is one of the highest read/opened emails a business can ]]></description><guid>http://www.junta42.com/content/A_Welcome_Message_Keeps_Em_Coming_Back</guid><pubDate>Wed, 10 Oct 2007 12:47:09 EST</pubDate></item><item><title>Online Content Speaks Volumes - Aberdeen White Paper</title><link>http://www.junta42.com/content/Online_Content_Speaks_Volumes_Aberdeen_White_Paper</link><description><![CDATA[Online content is information delivered via the online channel to entice, educate and drive action on the part of end users.

Aberdeen surveyed 300+ executives, users and managers of online content management systems with the objective of exploring methods that companies use to build their web content management and delivery models. The goals for these companies include: increasing revenue, maximizing marketing effectiveness and delivering a better online customer experience.

This links to ...]]></description><guid>http://www.junta42.com/content/Online_Content_Speaks_Volumes_Aberdeen_White_Paper</guid><pubDate>Tue, 30 Oct 2007 00:19:40 EST</pubDate></item><item><title>Top 10 B2B Product Launch Factors - The Case of the Missing Content</title><link>http://www.junta42.com/content/Top_10_B2B_Product_Launch_Factors_The_Case_of_the_Missing_Content</link><description><![CDATA[Schneider Associates recently surveyed 98 business-to-business marketers on their product launch practices. The results are included in this blog post, as well as commentary on missing key product launch factors that the research fails to ]]></description><guid>http://www.junta42.com/content/Top_10_B2B_Product_Launch_Factors_The_Case_of_the_Missing_Content</guid><pubDate>Fri, 9 Nov 2007 20:10:30 EST</pubDate></item><item><title>Aussies want web, TV access on mobiles</title><link>http://www.junta42.com/content/Aussies_want_web_TV_access_on_mobiles</link><description><![CDATA[ONE in two Australians want to access the internet over their mobile phone, while more than a third want to view live television, according to a study. Also as part of this study, two-thirds of respondents globally found branded content was an acceptable form of advertising. ]]></description><guid>http://www.junta42.com/content/Aussies_want_web_TV_access_on_mobiles</guid><pubDate>Tue, 13 Nov 2007 01:48:35 EST</pubDate></item><item><title>With content the conduit to customers, marketers must keep up with user trends</title><link>http://www.junta42.com/content/With_content_the_conduit_to_customers_marketers_must_keep_up_with_user_trends</link><description><![CDATA["B-to-b marketers need to be more sophisticated in their efforts to reach potential buyers with content and update their approaches to search marketing, content registration and syndication to keep up with recent user trends, according to a survey by KnowledgeStorm and MarketingSherpa." BtoB magazine details the ]]></description><guid>http://www.junta42.com/content/With_content_the_conduit_to_customers_marketers_must_keep_up_with_user_trends</guid><pubDate>Mon, 9 Jul 2007 19:25:45 EST</pubDate></item><item><title>Custom Publishing Editors, Designers in Demand</title><link>http://www.junta42.com/content/Custom_Publishing_Editors_Designers_in_Demand</link><description><![CDATA[Overview of the Custom Publishing Council (CPC) and Publications Management study “Staffing and Compensation: How Corporate America Staffs its Custom Publishing Endeavors." High points of the study are included in this ]]></description><guid>http://www.junta42.com/content/Custom_Publishing_Editors_Designers_in_Demand</guid><pubDate>Fri, 13 Jul 2007 15:25:00 EST</pubDate></item><item><title>Online Content Speaks Volumes and Delivers Results</title><link>http://www.junta42.com/content/Online_Content_Speaks_Volumes_and_Delivers_Results</link><description><![CDATA["In a recent survey conducted by Aberdeen, a Harte-Hanks Company (NYSE: HHS), nearly two-thirds of Best-in-Class (BIC) survey respondents who deliver non-static web pages reported an improvement in conversion rates." Overview of results included here with a link to the full ]]></description><guid>http://www.junta42.com/content/Online_Content_Speaks_Volumes_and_Delivers_Results</guid><pubDate>Fri, 13 Jul 2007 15:28:31 EST</pubDate></item><item><title>Study Shows Content is Key to Successful Online Marketing</title><link>http://www.junta42.com/content/Study_Shows_Content_is_Key_to_Successful_Online_Marketing</link><description><![CDATA[“By placing content on multiple Web sites, or by syndicating content, marketers are more likely to be seen by buyers at various stages of the buying cycle. Achieving visibility in multiple locations also helps reinforce brand credibility with buyers, especially if they are not familiar with the vendor,” the KnowledgeStorm and MarketingSherpa study ]]></description><guid>http://www.junta42.com/content/Study_Shows_Content_is_Key_to_Successful_Online_Marketing</guid><pubDate>Fri, 10 Aug 2007 12:01:00 EST</pubDate></item><item><title>Four-Year Analysis of Online Publishers Association Internet Activity Index Shows Sustained Growth for Online Content</title><link>http://www.junta42.com/content/Four_Year_Analysis_of_Online_Publishers_Association_Internet_Activity_Index_Shows_Sustained_Growth_for_Online_Content</link><description><![CDATA[The press release from the Online Publishers Association on their recent "Internet Activity" findings. Key here for content marketers is that buyer behavior patterns show that buyers clearly devour online content. Those marketers that "rise to the call" and create custom publishing/media programs that are of value will be ]]></description><guid>http://www.junta42.com/content/Four_Year_Analysis_of_Online_Publishers_Association_Internet_Activity_Index_Shows_Sustained_Growth_for_Online_Content</guid><pubDate>Wed, 15 Aug 2007 12:18:02 EST</pubDate></item><item><title>Ad Gains Bigger Outside U.S. - NonTraditional Media Gaining Share</title><link>http://www.junta42.com/content/Ad_Gains_Bigger_Outside_U_S_NonTraditional_Media_Gaining_Share</link><description><![CDATA[TV Week column discusses research from GroupM, which released their new global advertising study. They project a rise of 6% in 2007 and 7% in 2008. Interesting to the findings was the focus on non-traditional media or custom publishing. "It says its U.S., Japan, Taiwan and Mexico operations all reported nontraditional marketing is siphoning funds from traditional ]]></description><guid>http://www.junta42.com/content/Ad_Gains_Bigger_Outside_U_S_NonTraditional_Media_Gaining_Share</guid><pubDate>Thu, 16 Aug 2007 13:28:21 EST</pubDate></item><item><title>iProspect Social Networking User Behavior Study Overview</title><link>http://www.junta42.com/content/iProspect_Social_Networking_User_Behavior_Study_Overview</link><description><![CDATA[Nice overview of the above study...details how online users are integrating social media sites into their overall online behavior.  Some of the findings seem obvious, but it's good to see them here behind a research ]]></description><guid>http://www.junta42.com/content/iProspect_Social_Networking_User_Behavior_Study_Overview</guid><pubDate>Sun, 8 Jul 2007 19:53:17 EST</pubDate></item><item><title>User-Generated Content Delivers More Bang for Your Online Marketing Buck</title><link>http://www.junta42.com/content/User_Generated_Content_Delivers_More_Bang_for_Your_Online_Marketing_Buck</link><description><![CDATA[Good news for those content marketers looking into integrated user-generated content into their web content portals. This is a release from BlueLithium ]]></description><guid>http://www.junta42.com/content/User_Generated_Content_Delivers_More_Bang_for_Your_Online_Marketing_Buck</guid><pubDate>Sun, 8 Jul 2007 20:05:33 EST</pubDate></item><item><title>Study: User-Generated Content Creators Are Few</title><link>http://www.junta42.com/content/Study_User_Generated_Content_Creators_Are_Few</link><description><![CDATA[Brief, but important research finding on user-generated content. Analysis of Flickr and YouTube, finds that only .16 to .20 (that's two-tenths of a percent) actually create content on these sites. The rest just view it.  This is important to note for content marketers looking to integrate a UGC function into their web sites. ]]></description><guid>http://www.junta42.com/content/Study_User_Generated_Content_Creators_Are_Few</guid><pubDate>Sun, 8 Jul 2007 20:14:07 EST</pubDate></item><item><title>Web 2.0 Sites Account for 12% of All Website Traffic</title><link>http://www.junta42.com/content/Web_2_0_Sites_Account_for_12_of_All_Website_Traffic</link><description><![CDATA[Some interesting statistics on Web 2.0 sites like Wikipedia, YouTube and ]]></description><guid>http://www.junta42.com/content/Web_2_0_Sites_Account_for_12_of_All_Website_Traffic</guid><pubDate>Mon, 9 Jul 2007 03:50:08 EST</pubDate></item><item><title>13% of Marketers Don't Think Email Content Is Important</title><link>http://www.junta42.com/content/13_of_Marketers_Don_t_Think_Email_Content_Is_Important</link><description><![CDATA[Commentary on eROI's latest study that 87% of marketers cite relevant content as very important in their email marketing efforts. Author is amazed at what the 13% do: Do they read content that is not valuable or ]]></description><guid>http://www.junta42.com/content/13_of_Marketers_Don_t_Think_Email_Content_Is_Important</guid><pubDate>Mon, 9 Jul 2007 13:56:27 EST</pubDate></item><item><title>Most Email Delivery Problems Are Based on Sender Marketing Practices, Not Content</title><link>http://www.junta42.com/content/Most_Email_Delivery_Problems_Are_Based_on_Sender_Marketing_Practices_Not_Content</link><description><![CDATA["A new deliverability study provides further evidence to dispel the widely-held myth among marketers that message content is the key reason ISPs filter legitimate email marketing messages. That's the primary finding of the Lyris EmailAdvisor ISP Deliverability Report Card for Q1 2007, a quarterly research study that monitors deliverability rates for permission-based email marketing. The EmailAdvisor Report Card also reveals that a majority of the largest US-based ISPs have the lowest rates of ...]]></description><guid>http://www.junta42.com/content/Most_Email_Delivery_Problems_Are_Based_on_Sender_Marketing_Practices_Not_Content</guid><pubDate>Mon, 9 Jul 2007 17:54:55 EST</pubDate></item><item><title>User-Generated Content Is Top Threat to Media and Entertainment Industry, Accenture Survey Finds</title><link>http://www.junta42.com/content/User_Generated_Content_Is_Top_Threat_to_Media_and_Entertainment_Industry_Accenture_Survey_Finds</link><description><![CDATA["Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to results of a survey released by ]]></description><guid>http://www.junta42.com/content/User_Generated_Content_Is_Top_Threat_to_Media_and_Entertainment_Industry_Accenture_Survey_Finds</guid><pubDate>Sat, 7 Jul 2007 00:42:29 EST</pubDate></item><item><title>Website Magazine : The Best Is Yet To Come Online</title><link>http://www.junta42.com/content/Website_Magazine_The_Best_Is_Yet_To_Come_Online</link><description><![CDATA[PQ Media says companies will spend more than 160.8 billion in 2012 - up 82% from 2008 - on 18 emerging markets including online videos, cell phones, video games and digital video ]]></description><guid>http://www.junta42.com/content/Website_Magazine_The_Best_Is_Yet_To_Come_Online</guid><pubDate>Tue, 1 Apr 2008 23:07:09 EST</pubDate></item><item><title>Senior Execs Prefer Print Periodicals (and Ads) over Online Versions</title><link>http://www.junta42.com/content/Senior_Execs_Prefer_Print_Periodicals_and_Ads_over_Online_Versions</link><description><![CDATA[Doremus, the specialist business communications agency, and the Financial Times, recently polled over 600 worldwide senior executives online to learn how they feel about electronic media versus so-called traditional media, such as print.  The executives statements and responses are ]]></description><guid>http://www.junta42.com/content/Senior_Execs_Prefer_Print_Periodicals_and_Ads_over_Online_Versions</guid><pubDate>Wed, 17 Oct 2007 14:42:48 EST</pubDate></item><item><title>It's the message...not the medium - Advertising Age</title><link>http://www.junta42.com/content/It_s_the_message_not_the_medium_Advertising_Age</link><description><![CDATA[This article by Megan McIlroy looks at recent research from GfK Starch Communications comparing readers reactions and opinions to print ads versus online ads.  Generally, web ads have to be more creative, catch the readers attention quickly and tell them the benefit immediately.  Phil Sawyer, senior VP of GfK Starch Communications also says that engagement with a website generates a perverse effect on advertising -- the more engaged to the site and the more stimulating the internet ad, the ...]]></description><guid>http://www.junta42.com/content/It_s_the_message_not_the_medium_Advertising_Age</guid><pubDate>Tue, 6 Nov 2007 02:02:56 EST</pubDate></item><item><title>DMA Survey finds marjority of Web Users Prefer Ad Supported Content Model</title><link>http://www.junta42.com/content/DMA_Survey_finds_marjority_of_Web_Users_Prefer_Ad_Supported_Content_Model</link><description><![CDATA[The results of a survey conducted by the Direct Marketing Association are discussed in this bulletin.  1,000 Adults were surveyed over a three day period in which there were majority responses to questions such as what type of websites the user prefers to visit, their online shopping habits compared with two years ago and if the internet makes their lives easier.  The DMA indicated that providing relevant marketing materials to consumers online is fueling the unprecedented growth in the ...]]></description><guid>http://www.junta42.com/content/DMA_Survey_finds_marjority_of_Web_Users_Prefer_Ad_Supported_Content_Model</guid><pubDate>Wed, 7 Nov 2007 01:18:53 EST</pubDate></item><item><title>More Readers Trading Newspapers for Web Sites</title><link>http://www.junta42.com/content/More_Readers_Trading_Newspapers_for_Web_Sites</link><description><![CDATA[The New York Times reports on the Audit Bureau of Circulations recent findings including the three percent drop in newspaper subscriptions over a year ago.  For the first time, the audit bureau released, along with the traditional circulation figures, numbers produced by Scarborough Reports that reflected the total number of readers, both in print and online, for more than 200 newspapers in their home markets. For many of those papers, this marks the first time that such an independent analysis ...]]></description><guid>http://www.junta42.com/content/More_Readers_Trading_Newspapers_for_Web_Sites</guid><pubDate>Wed, 7 Nov 2007 01:29:06 EST</pubDate></item><item><title>Web marketing campaigns do not get launched on time - risk losing customers and business</title><link>http://www.junta42.com/content/Web_marketing_campaigns_do_not_get_launched_on_time_risk_losing_customers_and_business</link><description><![CDATA[In this latest research which was conducted by PK Data on behalf of SDL Tridion, it was found that nearly 70 percent of Web marketing campaigns do not get launched on time, leading to a potential loss of new business leads and eroded customer satisfaction.  As U.S. businesses compete for web customers globally, internal forces slow them down.  The article explains the research and its implications such as how often businesses change their websites but how internal approvals slow them down.  SDL ...]]></description><guid>http://www.junta42.com/content/Web_marketing_campaigns_do_not_get_launched_on_time_risk_losing_customers_and_business</guid><pubDate>Wed, 14 Nov 2007 21:20:49 EST</pubDate></item><item><title>On Media, B2B Marketers and Business Decision-Makers Don't See I2I</title><link>http://www.junta42.com/content/On_Media_B2B_Marketers_and_Business_Decision_Makers_Don_t_See_I2I</link><description><![CDATA[Some interesting information from a Forrester Research Study indicating that the media B2B marketers rely on to sell products and services aren't necessarily those that business decision-makers use to help them do their jobs.  Includes links to a slide show of the study, graphs, and a link to ABM, American Business Media, for whom the study was conducted.  Other key findings include information such as most (82 percent) of decision-makers say product messages in B2B media make them more ...]]></description><guid>http://www.junta42.com/content/On_Media_B2B_Marketers_and_Business_Decision_Makers_Don_t_See_I2I</guid><pubDate>Tue, 20 Nov 2007 02:38:07 EST</pubDate></item><item><title>The state of publishing and digital media</title><link>http://www.junta42.com/content/The_state_of_publishing_and_digital_media</link><description><![CDATA[Price Waterhouse Coopers report reveals latest trends in global publishing.  While consumers still prefer to read hard copies of magazines, it is expected that revenues from digital advertising will grow at a very much faster rate than revenues from traditional print advertising.  Much more statistics on advertising dollars both in print and online as well as digital media and branding in this ]]></description><guid>http://www.junta42.com/content/The_state_of_publishing_and_digital_media</guid><pubDate>Mon, 25 Aug 2008 02:45:37 EST</pubDate></item><item><title>Younger Hispanics Respond Better To Bilingual Online Marketing   - 08/18/2008</title><link>http://www.junta42.com/content/Younger_Hispanics_Respond_Better_To_Bilingual_Online_Marketing_08_18_2008</link><description><![CDATA[According to a study by Communispace of how Hispanic consumers participate in Web-based forums, marketers should speak to acculturated Hispanic consumers in English and Spanish in Web-based social media in order to more closely match such consumers' off-line ]]></description><guid>http://www.junta42.com/content/Younger_Hispanics_Respond_Better_To_Bilingual_Online_Marketing_08_18_2008</guid><pubDate>Wed, 27 Aug 2008 01:30:05 EST</pubDate></item><item><title>Manufacturing Relevance And Experience On The Fly</title><link>http://www.junta42.com/content/Manufacturing_Relevance_And_Experience_On_The_Fly</link><description><![CDATA[A recent MarketingSherpa survey reported that more than 40% of marketers said that they didn’t track conversions (23%) or ROI (20%) for their search campaigns.  Like it or not, the focus in paid search is real-time optimization of keywords: bidding and all things click-related.   Check out this article for the outcome of this polarized view and more on the ]]></description><guid>http://www.junta42.com/content/Manufacturing_Relevance_And_Experience_On_The_Fly</guid><pubDate>Tue, 15 Jul 2008 01:26:51 EST</pubDate></item><item><title>Google Study: Brand Value Increases with Search Marketing</title><link>http://www.junta42.com/content/Google_Study_Brand_Value_Increases_with_Search_Marketing</link><description><![CDATA[A new study by Google entitled "Brand Value of Search", found that search marketing is a great brand-building vehicle for consumer packaged goods advertisers.  The 2,400 survey respondents were exposed to one generic search term such as "drinks," or "make-up," followed by a brand survey designed to measure brand impact in the areas of aided brand awareness, unaided brand awareness, purchase consideration, and purchase intent.  The article explains the results.  ]]></description><guid>http://www.junta42.com/content/Google_Study_Brand_Value_Increases_with_Search_Marketing</guid><pubDate>Mon, 21 Jul 2008 02:04:15 EST</pubDate></item></channel></rss>
