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<rss version="2.0"><channel><title>Latest Transparency Issues articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Sat, 11 Oct 2008 21:39:16 EST</pubDate><item><title>Regulating "Stealth" Marketing</title><link>http://www.junta42.com/content/Regulating_Stealth_Marketing</link><description><![CDATA[Eric Goldman reviews the legal distinctions between editorial content and content marketing - and are they really that ]]></description><guid>http://www.junta42.com/content/Regulating_Stealth_Marketing</guid><pubDate>Thu, 5 Jul 2007 18:09:50 EST</pubDate></item><item><title>Transparency is the ethical high ground</title><link>http://www.junta42.com/content/Transparency_is_the_ethical_high_ground</link><description><![CDATA[Must read article for any marketer or publisher questioning the concept of transparency in content marketing initiatives. Rex Hammock offers his own take, and some comments on the importance of transparency to the publishing and marketing world in ]]></description><guid>http://www.junta42.com/content/Transparency_is_the_ethical_high_ground</guid><pubDate>Mon, 16 Jul 2007 02:30:54 EST</pubDate></item><item><title>Marketing Transparency</title><link>http://www.junta42.com/content/Marketing_Transparency</link><description><![CDATA[Excellent video on not bluffing your customer-base.  Here's the abstract: " Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in Chicago last month, in December 2006. This 10 minute interview with Stephan and Lee Odden from TopRank discusses the credibility of Web 2.0 marketing tactics in the eyes of consumers. Stephan and Lee discuss the importance of not “bluffing” in your multichannel marketing; consumers will see right through your transparency. Establishing trust ...]]></description><guid>http://www.junta42.com/content/Marketing_Transparency</guid><pubDate>Mon, 16 Jul 2007 02:35:22 EST</pubDate></item><item><title>Transparency in marketing: A 12-step program</title><link>http://www.junta42.com/content/Transparency_in_marketing_A_12_step_program</link><description><![CDATA[A short 12-steps...but worth it. #8 is my favorite: "Made a list of all other marketers we had harmed because we trained them to spin the message, and became willing to make amends to them ]]></description><guid>http://www.junta42.com/content/Transparency_in_marketing_A_12_step_program</guid><pubDate>Mon, 16 Jul 2007 02:40:14 EST</pubDate></item><item><title>Lessons in Starting a Corporate Blog</title><link>http://www.junta42.com/content/Lessons_in_Starting_a_Corporate_Blog</link><description><![CDATA[Some excellent fodder for anyone within a corporation looking at launching a blog. Discusses transparency issues, as well as the approach of one executive, versus the team approach. As we know, a corporate blog can do a lot of good in a company, but if not launched correctly, it can be a little more than ]]></description><guid>http://www.junta42.com/content/Lessons_in_Starting_a_Corporate_Blog</guid><pubDate>Thu, 16 Aug 2007 13:20:16 EST</pubDate></item><item><title>Finding conversational marketing’s heartbeat</title><link>http://www.junta42.com/content/Finding_conversational_marketing_s_heartbeat</link><description><![CDATA[Discusses the four rules of conversational marketing:

"* The purpose of conversation is to create and improve understanding, not for one party to “deliver messages” to the other. That would be rude.

* People in productive conversation don’t repeat what they’re saying over and over. They learn from each other and move topics forward.

* Conversational marketing is carried out by human beings, writing and speaking in their own voices, for themselves—not just for their employers.

* ...]]></description><guid>http://www.junta42.com/content/Finding_conversational_marketing_s_heartbeat</guid><pubDate>Thu, 13 Sep 2007 17:48:04 EST</pubDate></item><item><title>You need to "Get Naked" in order to help your content succeed</title><link>http://www.junta42.com/content/You_need_to_Get_Naked_in_order_to_help_your_content_succeed</link><description><![CDATA[A recent post from Joe Pulizzi (How I Screwed Up My Search Engine Optimization - SEO Content Mistakes Made by the "Expert") brought back a flash from last summer. A great article from Wired magazine discusses  "radical transparency" -  complete honesty - in your dealings with customers and prospects. Fess up to your organization's faults, woo them with your weaknesses and in the end, everybody wins.

As your content becomes more authentic, you're less concerned with "spinning" and more ...]]></description><guid>http://www.junta42.com/content/You_need_to_Get_Naked_in_order_to_help_your_content_succeed</guid><pubDate>Sun, 20 Jan 2008 14:29:21 EST</pubDate></item></channel></rss>
