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<rss version="2.0"><channel><title>Latest Popular articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2008 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Sun, 7 Sep 2008 21:56:09 EST</pubDate><item><title>30 Top Tips for eNewsletter content</title><link>http://www.junta42.com/content/30_Top_Tips_for_eNewsletter_content</link><description><![CDATA[It’s often a challenge to produce relevant and focused content that will keep your regular eNewsletter readers interested. 
This How2Guide outlines 10 Top Tips for content management and 20 Top Tips for specific content ideas to maintain your readers’ ]]></description><guid>http://www.junta42.com/content/30_Top_Tips_for_eNewsletter_content</guid><pubDate>Thu, 22 May 2008 07:17:48 EST</pubDate></item><item><title>20 tips for writing effective B2B eMails</title><link>http://www.junta42.com/content/20_tips_for_writing_effective_B2B_eMails</link><description><![CDATA[I don’t like eMails that are hard work to read and I suspect that most people feel the same way. None of us appreciate padding and spin from government ministers and we feel just the same way about B2B eMails. Here, I have put together 20 tips to help you avoid these traps and make your eMails more ]]></description><guid>http://www.junta42.com/content/20_tips_for_writing_effective_B2B_eMails</guid><pubDate>Wed, 21 May 2008 13:28:55 EST</pubDate></item><item><title>More effective eMail subject headings</title><link>http://www.junta42.com/content/More_effective_eMail_subject_headings</link><description><![CDATA[Subject lines – the “headlines” your eMail campaigns use are of fundamental importance as to whether your eMails are opened or not. If the subject line is “tacky”, then the eMail will be regarded as spam. If it is too “safe”, it will be regarded as too boring, and won’t be opened.

Worse still, if your subject line is poorly-chosen, your eMail may not even get past the spam filters!

To help overcome these problems, I’ve put together my “Top 20 tips on how to improve your subject lines”. At ...]]></description><guid>http://www.junta42.com/content/More_effective_eMail_subject_headings</guid><pubDate>Fri, 23 May 2008 07:18:33 EST</pubDate></item><item><title>How2 make your B2B marketing more buyer-focused 1 of 6</title><link>http://www.junta42.com/content/How2_make_your_B2B_marketing_more_buyer_focused_1_of_6</link><description><![CDATA[How2 make your B2B marketing buyer-focused.

Every B2B marketer recognizes the importance of discovering the needs of their potential buyers, but how thorough is that discovery process in practice? Find out How2 make your B2B marketing strategy even more buyer-focused.

It’s vital to research market needs, both met and as yet unmet needs. It’s also essential to provide your sales force with an understanding of your B2B buyers’ market requirements, and to motivate them to meet those ...]]></description><guid>http://www.junta42.com/content/How2_make_your_B2B_marketing_more_buyer_focused_1_of_6</guid><pubDate>Thu, 7 Aug 2008 16:38:46 EST</pubDate></item><item><title>How Do I Know If My HTML Message Gets Messed Up? </title><link>http://www.junta42.com/content/How_Do_I_Know_If_My_HTML_Message_Gets_Messed_Up</link><description><![CDATA[Messages look good when read in Outlook 2000 but may not render correctly in eMail clients such as Outlook 2003 or Lotus Notes. For example, Outlook 2003 blocks images by default.

This How2Guide provides answers to these problems.

At eMarket2, we have a brand-new Inbox rendering service, eMail MOT, that can highlight trouble spots across a host of eMail clients and show you how your HTML eMails look in 35 different major eMail Clients, including Outlook 2003. It will also show 168 ...]]></description><guid>http://www.junta42.com/content/How_Do_I_Know_If_My_HTML_Message_Gets_Messed_Up</guid><pubDate>Wed, 21 May 2008 11:49:02 EST</pubDate></item><item><title>eMail marketing metrics that matter</title><link>http://www.junta42.com/content/eMail_marketing_metrics_that_matter</link><description><![CDATA[“Which eMail metrics should I be really concerned about?” I’m asked this question frequently but what’s really being asked is: "Everybody else seems to be doing better than us so what metrics are important and what are the industry averages?"

My short answer is that there are no average rates. Open rates vary wildly: by message type; permission level; mailing day; business vs. consumer; age of list and dozens of other variables making them inconsistent ]]></description><guid>http://www.junta42.com/content/eMail_marketing_metrics_that_matter</guid><pubDate>Wed, 21 May 2008 08:54:11 EST</pubDate></item><item><title>40 key emotional triggers for great B2B copy</title><link>http://www.junta42.com/content/40_key_emotional_triggers_for_great_B2B_copy</link><description><![CDATA[In "Mail Order Strategy" (Hoke Communications, 1956), Victor Schwab compiled the following 40 key "emotional drivers" or emotional triggers.

When looking at copy for your next B2B campaign make sure that your copywriter has used some of these key emotional triggers within your campaign messaging to create a motivational desire for your company’s products and services over your ]]></description><guid>http://www.junta42.com/content/40_key_emotional_triggers_for_great_B2B_copy</guid><pubDate>Wed, 21 May 2008 13:25:07 EST</pubDate></item><item><title>E-mail Deliverability Q&amp;A: Messaging and Mobile Devices</title><link>http://www.junta42.com/content/E_mail_Deliverability_Q_A_Messaging_and_Mobile_Devices</link><description><![CDATA[During an hour-long live expert roundtable, industry experts discussed the moving target of deliverability issues, from spam filters to bounce management. Previous installments in this series covered questions related to regulation and blacklisting and e-mail metrics. This month: message development and considerations for mobile ]]></description><guid>http://www.junta42.com/content/E_mail_Deliverability_Q_A_Messaging_and_Mobile_Devices</guid><pubDate>Tue, 27 Nov 2007 19:55:30 EST</pubDate></item><item><title>Mobile marketing</title><link>http://www.junta42.com/content/Mobile_marketing</link><description><![CDATA[How many of us would care to admit that we’re old enough to remember Bill Gates’ plans to put a computer in every home? In the UK alone in 2004, 18 million Brits had access to a PC at home.

Well here’s another interesting statistic – globally, mobile (cell) phones outnumber personal computers by 10 to 1. Unlike PCs, the mobile phone lies at the heart of an individual’s personal ]]></description><guid>http://www.junta42.com/content/Mobile_marketing</guid><pubDate>Wed, 21 May 2008 12:33:56 EST</pubDate></item><item><title>3 Steps in How2 to bring the B2B buyer’s journey in line with marketing 4 of 6</title><link>http://www.junta42.com/content/3_Steps_in_How2_to_bring_the_B2B_buyer_s_journey_in_line_with_marketing_4_of_6</link><description><![CDATA[B2B marketers are often asked to help with sales tasks like running an event. They should instead focus on “the buyer’s journey”. Find out how to develop strategies whilst being very selective about your involvement in the ]]></description><guid>http://www.junta42.com/content/3_Steps_in_How2_to_bring_the_B2B_buyer_s_journey_in_line_with_marketing_4_of_6</guid><pubDate>Thu, 7 Aug 2008 17:02:52 EST</pubDate></item></channel></rss>
