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Articles tagged with - b2b
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40 key emotional triggers for great B2B copy
In "Mail Order Strategy" (Hoke Communications, 1956), Victor Schwab compiled the following 40 key "emotional drivers" or emotional triggers. When l...read more emarket2.com
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Get your B2B eMails read
B2B marketing is very different from B2C marketing, so it’s very important to understand the nuances when creating targeted eMail marketing campaigns....read more emarket2.com
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Content Marketing Accelerates Acceptance of MindManager Software
Mindmapping is hard to explain, but easy to demonstrate. That's the marketing challege faced by small software company, Mindjet. And one they have le...read more contentmarketingtoday.com
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How to design B2B eMails for the mobile phone
B2B eMail marketing on mobile phones has been hovering in the background for some time, but now it’s arrived! It’s either a threat or an opportunity, ...read more emarket2.com
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Corporate Podcasting Strategies
If you are a b2b or consumer-focused company looking at launching a podcast series, this is a must read. Jeremiah Owyang includes 17 points on why and...read more web-strategist.com
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Lowes For Pros Contractor Microsite
Lowes For Pros offers online content solutions targeted to commercial and residential contractors and builders. Includes specific content around remo...read more lowesforpros.com
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Nine ways to blow the cobwebs off your B2B eMails
Looking at the current crop of B2B eMails it seems to me that many are lacking in "sparkle". Here are some ideas I have come across that have caught m...read more emarket2.com
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How to create winning B2B eMail
Many eMail marketers believe that “Click here” is the ultimate call to action (CTA): it’s clear, concise, universally understood and specific in telli...read more emarket2.com
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Measuring the Shareholder Value of Marketing
An outstanding white paper written by Gregory Millman in association with B2B Marketing Trends. Looks at how we can increase the shareholder value of...read more b2bmarketingtrends.com
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How-To: 10 Enterprise Blogging Trends for 2008
Blogger and founder Chris Baggott of Compendium Blogware has published 10 tips for organizations aspiring to blog. Interesting ideas with spaghetti, ...read more marketingvox.com
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