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Articles tagged with - content development
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40 key emotional triggers for great B2B copy
In "Mail Order Strategy" (Hoke Communications, 1956), Victor Schwab compiled the following 40 key "emotional drivers" or emotional triggers. When l...read more emarket2.com
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Are you using the right Content Development Strategy for your Website?
This post on dosh dosh can be summed up in one sentence according to the author Maki: Learn how to create and use the right content development strate...read more doshdosh.com
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Don’t Try This on Your Website!
If you are in the business of getting people to buy things from you…or even if you are a non-profit that depends on contributions to survive, you’d be...read more contentmarketingtoday.com
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Pump Up Your Brain
According to Nobel prize-winning chemist Linus Pauling, the best way to get a good idea is to get a lot of ideas. This applies to inventions or develo...read more ezinearticles.com
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A 20-Step Process For Finding Your 1,000 True Fans from Copyblogger
This is an excellent tutorial for anyone launching a product or even a content program. A must read.read more copyblogger.com
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The Secret to Driving Profit by Delivering 24/7 Interactive Content
You can create unique content that serves as a 24/7 customer support tool to help companies who resell your product increase productivity dramatically...read more contentmarketingtoday.com
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Do you have a lot of knowledge to share? Consider an eBook
If you or your organization has one or more areas of expertise that you’d like to share, consider producing an eBook. If you have a lot to communicate...read more contentmarketingtoday.com
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Bringing Sexy Back - The Eight Steps to Content Marketing Bliss
Joe Pulizzi discusses the eight steps that can put your content marketing program in high gear. Some of the eight steps include: Dedicating editorial ...read more blog.junta42.com
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5 Bad Business Blogging Bloopers to Avoid
Blogging has become a critical component in content marketing strategies for companies of all sizes–from solopreneurs to IBM and General Motors. Your ...read more contentmarketingtoday.com
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Is Trigger Content in Your Strategy?
Most B2B companies have piles of content about their products and how great their company is, but how many of you have content designed around Trigger...read more marketinginteractions.typepad.com
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