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Articles tagged with - future of marketing

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IBM and The Future of B2B Marketing - From Ed Abrams

Submitted by: juntajoe 4 months ago
Overview of a presentation by IBM's Ed Abrams, VP of Marketing, about how IBM is adjusting to a "conversational marketing" stance versus a "command an...read more blog.junta42.com

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Marketing 2.0 - what marketing should have been all along…

Submitted by: fgossieaux 5 months ago
This post argues that what marketing 2.0 turns out to be is in fact what marketing should have been all along. While some things have changed which ca...read more marketingtwo.com

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